{"id":5040,"date":"2021-05-12T05:21:18","date_gmt":"2021-05-11T19:21:18","guid":{"rendered":"https:\/\/flippa.com\/blog\/how-to-create-actionable-content\/"},"modified":"2025-12-04T00:13:25","modified_gmt":"2025-12-03T14:13:25","slug":"how-to-create-actionable-content","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/how-to-create-actionable-content\/","title":{"rendered":"How to Create Actionable Content"},"content":{"rendered":"\n<p><strong>(That Will Multiply The Value of Your Blog)<\/strong><\/p>\n\n\n\n<p>How do you know whether the content you offer your current and potential customers holds value for them?<\/p>\n\n\n\n<p>Whether you are <a href=\"https:\/\/flippa.com\/\">buying or selling<\/a> a blog or building a website from scratch, your efforts are only as good as the content you put on there. There is no doubt that creating actionable content is the key to a successful online presence, one that attracts audiences and search engines alike.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-actionable-content\">What Is Actionable Content?<\/h2>\n\n\n\n<p>Simply put, it\u2019s content that\u2019s easy to implement and easy for readers to act upon. Actionable content takes the form of articles, blogs, infographics\u2014anything that\u2019s niche-relevant, informative, and valuable for the reader.<\/p>\n\n\n\n<p>The most common characteristics of actionable content are:<\/p>\n\n\n\n<ul>\n<li>Offers readers value<\/li>\n\n\n\n<li>Establishes you as a trustworthy source of information<\/li>\n\n\n\n<li>Presents a solution to the reader\u2019s problem<\/li>\n\n\n\n<li>Created with a specific audience in mind<\/li>\n\n\n\n<li>Offers solutions in an easily-enacted step-by-step process<\/li>\n\n\n\n<li>Follows the \u201cshow, don\u2019t tell\u201d principle. Instead of telling the readers about a solution or an answer, it shows them how to achieve a particular goal<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-you-need-actionable-content-on-your-blog\">Why Do You Need Actionable Content On Your Blog?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1034209\/global-product-search-online-sources\/\" target=\"_blank\" rel=\"noopener\">48% of people<\/a> use search engines to look for a product or service.&nbsp;<\/p>\n\n\n\n<p>Consider a person looking for a how-to guide for a topic relevant to your niche. The search engine results page (SERP) shows many blogs and articles about the subject. However, their tones differ\u2014some are vague \u201cfiller\u201d pieces, while others display the content creator\u2019s keen understanding of the topic.&nbsp;<\/p>\n\n\n\n<p>Which pieces is the searcher likely to read?<\/p>\n\n\n\n<p>It\u2019s imperative when <a href=\"https:\/\/eduardklein.com\/how-to-start-blog\/\" target=\"_blank\" rel=\"noopener\">creating a blog<\/a> to offer readers <a href=\"https:\/\/foundationinc.co\/lab\/content-marketing-tips\/\" target=\"_blank\" rel=\"noopener\">engaging, relevant content<\/a> so you can stand out from your competitors. Well-written content with snappy headlines will make your audience trust your blog\u2014and, by extension, your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-elements-of-actionable-content-you-should-use\">7 Elements Of Actionable Content You Should Use<\/h2>\n\n\n\n<p>Many marketers focus on strong storytelling and providing readers with valuable content but don\u2019t consider how actionable it is. Actionable content encourages your audience to engage with it and persuades them to perform conversions.<\/p>\n\n\n\n<p>So what makes content actionable? Here\u2019s everything your blog should feature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-statistics-and-quotes\">1 Statistics And Quotes<\/h3>\n\n\n\n<p>Statistics make your content more authoritative and data-driven. The numbers don\u2019t lie, so you\u2019re presenting your audience with proof that confirms the argument you\u2019re driving or the solution you\u2019re offering.<\/p>\n\n\n\n<p>You can present statistics in the form of a graph that users can immediately understand or pepper your writing with numbers to make your blog more persuasive. If you offer businesses mobile-friendly application development, for instance, which of the sentences will be more compelling to your reader?<\/p>\n\n\n\n<ul>\n<li>Many people use mobile devices to access the Internet, so you should consider investing in a mobile-first application.<\/li>\n\n\n\n<li>In 2020, mobile devices <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener\">were responsible for<\/a> 50.8% of all global internet traffic. It is therefore crucial for businesses to invest in mobile-first applications.<\/li>\n<\/ul>\n\n\n\n<p>You can use data visualizations to make your statistics more interactive, such as:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/desktop-mobile-usage.png\" alt=\"\" class=\"wp-image-10059\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/desktop-mobile-usage.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/desktop-mobile-usage-300x180.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/desktop-mobile-usage-768x461.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Source: HighSpeedInternet.net<\/strong><\/p>\n\n\n\n<p>Another way to make your content more effective is to offer readers quotes from authorities in the field. They break up the blog\u2019s text, thereby making your post easily readable.<\/p>\n\n\n\n<p>Did you know? If you want to reach out to experts for niche-relevant quotes to supplement your content, you can use UpLead\u2019s <a href=\"https:\/\/www.uplead.com\/email-finder\/\" target=\"_blank\" rel=\"noopener\">email finder<\/a> to find the right email addresses in seconds. Quotes make for a powerful beginning or ending for your post due to their impact on the reader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-interactive-elements\">2 Interactive Elements<\/h3>\n\n\n\n<p>Interactive elements such as infographics and bar graphs are powerful visualization tools that enable your audience to grasp concepts more quickly. Since multimedia elements make your blog easier to read, your current and prospective clients are more likely to finish the post.<\/p>\n\n\n\n<p>In fact, you can even make the sign-up process interactive for your visitors by using a service like Signaturely. Visitors to your website <a href=\"https:\/\/signaturely.com\/online-signature\/\" target=\"_blank\" rel=\"noopener\">can directly draw a signature<\/a> on their screens instead of having to input their details in a sign-up form. This interactive aspect engages them in the sign-up process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/actionable-content-1024x613.png\" alt=\"\" class=\"wp-image-10060\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/actionable-content-1024x613.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/actionable-content-300x180.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/actionable-content-768x460.png 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/actionable-content.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Infographics, bar graphs, and interactive text are other great ways to increase your audience\u2019s engagement with the content. In today\u2019s age of constant informational overload, offering your customers visually appealing content instead of monotonous walls of text will help you expand your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/sales-tech-content-1024x626.png\" alt=\"\" class=\"wp-image-10062\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/sales-tech-content-1024x626.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/sales-tech-content-300x184.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/sales-tech-content-768x470.png 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/sales-tech-content.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.raconteur.net\/infographics\/the-world-of-sales-tech\/\" target=\"_blank\" rel=\"noopener\"><strong>Raconteur<\/strong><\/a><\/p>\n\n\n\n<p>You can create relevant infographics in three steps by using <a href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noopener\">Venngage<\/a>\u2019s professionally designed templates and customizing them for your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-examples-examples-examples\">3 Examples, Examples, &amp; Examples<\/h3>\n\n\n\n<p>By providing your readers with examples, you make your writing more precise and informative. Examples enable your readers to envision the idea or fact you\u2019re presenting and apply it correctly to real-life situations.<\/p>\n\n\n\n<p>You can provide examples in the form of a screenshot, quote, or text integration. Backlinko\u2019s <a href=\"https:\/\/backlinko.com\/find-content-ideas\" target=\"_blank\" rel=\"noopener\">blog post<\/a> uses the term \u201cpaleo diet\u201d as an example to show you how to use Google Image tags to find content ideas:<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1103\" height=\"688\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-examples-edited.png\" alt=\"\" class=\"wp-image-10075\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-examples-edited.png 1103w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-examples-edited-300x187.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-examples-edited-1024x639.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-examples-edited-768x479.png 768w\" sizes=\"(max-width: 1103px) 100vw, 1103px\" \/><\/figure>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/backlinko.com\/find-content-ideas\" target=\"_blank\" rel=\"noopener\"><strong>Backlinko<\/strong><\/a><\/p>\n\n\n\n<p>It\u2019s often more practical to leave your audience with an example instead of explaining each aspect of a concept to them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-visuals\">4 Visuals<\/h3>\n\n\n\n<p>Visuals such as images and videos break the text, thereby making your content easier to read. Today\u2019s audiences have grown accustomed to content that\u2019s simple to understand and tailored to fit their needs.<\/p>\n\n\n\n<p>The digital video advertising and marketing industry amounted to <a href=\"https:\/\/www.statista.com\/topics\/5960\/digital-video-advertising\/\" target=\"_blank\" rel=\"noopener\">$9.95 billion<\/a> in 2020. More and more content creators understand the importance of improving their content through videos. As of 2021, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">86% of businesses<\/a> use videos for marketing their products or services.<\/p>\n\n\n\n<p>You can furnish your blogs with explainer videos that detail how your company aims to target customers\u2019 problems and why your solution is ideal. Explainer videos <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">account for 73%<\/a> of all video marketing content.<\/p>\n\n\n\n<p>For instance, this is Flippa\u2019s piece on buying and selling websites and blogs using the forum. It contains step-by-step explainer videos that comprise a 45-minute course on the subject.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1196\" height=\"746\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-visuals-edited.png\" alt=\"\" class=\"wp-image-10074\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-visuals-edited.png 1196w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-visuals-edited-300x187.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-visuals-edited-1024x639.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-visuals-edited-768x479.png 768w\" sizes=\"(max-width: 1196px) 100vw, 1196px\" \/><\/figure>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/flippa.com\/blog\/how-to-use-flippa-a-45-minute-introductory-course\/\"><strong>Flippa<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">84% of respondents<\/a> said that a brand\u2019s video convinced them to purchase a product or service from them. Including <a href=\"https:\/\/www.fastreel.com\/video-maker.html\" target=\"_blank\" rel=\"noopener\">beautifully edited video<\/a> in your blog content also enables you to <a href=\"https:\/\/www.forbes.com\/sites\/henrydevries\/2020\/05\/31\/nows-the-time-to-get-your-website-ranked-higher\/?sh=47afc1f05fda\" target=\"_blank\" rel=\"noopener\">rank higher<\/a> on SERPs, thereby increasing your website\u2019s organic traffic and audience conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-show-don-t-tell\">5 Show, Don\u2019t Tell<\/h3>\n\n\n\n<p>The great 19<sup>th<\/sup>-century playwright Anton Chekhov <a href=\"https:\/\/www.bbc.co.uk\/worldservice\/learningenglish\/movingwords\/quotefeature\/chekhov.shtml\" target=\"_blank\" rel=\"noopener\">reportedly said<\/a>, \u201cDon\u2019t tell me the moon is shining; show me the glint of light on broken glass.\u201d While Chekhov\u2019s words were meant for playwrights and novelists, today\u2019s content creators would do well to listen to his advice.<\/p>\n\n\n\n<p>Remember that the audience reads your blog to solve pain points. If you can show them that your product or service solves their problem, they\u2019re likelier to convert.<\/p>\n\n\n\n<p>\u201cShow, don\u2019t tell\u201d in content marketing is encapsulated best through \u201chow-to\u201d blogs and videos. These pieces of content detail precisely what you\u2019re offering clients in an actionable manner. Avoid long explanations\u2014instead, offer fresh, insightful content grounded in facts that proves you know what you\u2019re talking about.<\/p>\n\n\n\n<p>An example of \u201cshow, don\u2019t tell\u201d is this how-to blog by HubSpot that tells readers how to create a successful marketing strategy:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1174\" height=\"733\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-steps-edited.png\" alt=\"\" class=\"wp-image-10073\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-steps-edited.png 1174w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-steps-edited-300x187.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-steps-edited-1024x639.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-steps-edited-768x480.png 768w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/figure>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/blog-strategy-guide\" target=\"_blank\" rel=\"noopener\"><strong>HubSpot<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-answer-the-most-important-questions\">6 Answer The Most Important Questions<\/h3>\n\n\n\n<p>You need to create content that answers your audience\u2019s questions, no matter where they are in the sales funnel.<\/p>\n\n\n\n<p>The awareness stage is when prospects are beginning to realize their pain points and are researching solutions. At this point, your content should answer the following questions:<\/p>\n\n\n\n<ul>\n<li>Does your business have an in-depth understanding of your audience\u2019s challenges?<\/li>\n\n\n\n<li>Do you offer clients a viable solution to help them meet their goals?<\/li>\n<\/ul>\n\n\n\n<p>The consideration stage is when prospects become familiar with your business. They\u2019re considering multiple avenues through which they can solve their problems. Your content should answer the following questions:<\/p>\n\n\n\n<ul>\n<li>What is the solution your business offers customers?<\/li>\n\n\n\n<li>How is your solution superior to competitors\u2019?<\/li>\n\n\n\n<li>What proof can you offer prospects to show them that your solution really works?<\/li>\n<\/ul>\n\n\n\n<p>The decision stage is when prospects make their final choice. At this stage, your content should be promotional instead of just educational, since you want them to choose you over your competitors. Your prospect is likely to ask you for product demos, free trials, and price quotes at this point.&nbsp;<\/p>\n\n\n\n<p>For instance, the following blog by UpLead is likely to be a result for a search on how to find account executives:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1164\" height=\"726\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-questions-edited.png\" alt=\"\" class=\"wp-image-10072\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-questions-edited.png 1164w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-questions-edited-300x187.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-questions-edited-1024x639.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-questions-edited-768x479.png 768w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/figure>\n\n\n\n<p>It also provides a CTA at the end for readers in the awareness stage to carry out their research. The CTA leads to the home page:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1174\" height=\"733\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-cta-edited.png\" alt=\"\" class=\"wp-image-10071\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-cta-edited.png 1174w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-cta-edited-300x187.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-cta-edited-1024x639.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-cta-edited-768x480.png 768w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/figure>\n\n\n\n<p>Readers interested in finding out more about UpLead can click on the link provided in the CTA and move to the next stage of the <a href=\"https:\/\/www.getresponse.com\/blog\/free-sales-funnel-template\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-provide-more-value-than-everyone-else\">7 Provide More Value Than Everyone Else<\/h3>\n\n\n\n<p>You can judge whether you\u2019re offering your audience valuable content by using Google Analytics. The tool enables you to find your bounce rate and the average time users spend on your website.<\/p>\n\n\n\n<p>A high bounce rate indicates that visitors to your blog abandon the pieces midway since they don\u2019t find the solutions they\u2019re looking for there.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can offer your readers more value than other blogs in your niche:<\/p>\n\n\n\n<ul>\n<li>Create detailed, authoritative how-to pieces (or \u201cultimate guides\u201d) that include screenshots and examples<\/li>\n\n\n\n<li>Produce video content supplemented by summaries. While videos are a great way to add value to your blog, you have to remember that not everyone has the time to watch them.<\/li>\n\n\n\n<li>Make pinnable graphics that users can share on social networking sites such as Facebook and Pinterest.<\/li>\n\n\n\n<li>Add references and statistics to your content to build your audience\u2019s trust.<\/li>\n\n\n\n<li>Use case studies that prove how effective your solution is.<\/li>\n\n\n\n<li>Create interactive content like <a href=\"https:\/\/www.adamenfroy.com\/best-online-course-platforms\" target=\"_blank\" rel=\"noopener\">webinars and online courses<\/a> to fill your lead funnel.<\/li>\n\n\n\n<li>Collaborate with niche-relevant influencers for guest blog posts.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example of a <a href=\"https:\/\/moz.com\/blog\/seo-reports-with-storytelling\" target=\"_blank\" rel=\"noopener\">guest blog<\/a> by the founder of StrategyBeam on Moz:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1169\" height=\"729\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-valuable-edited.png\" alt=\"\" class=\"wp-image-10069\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-valuable-edited.png 1169w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-valuable-edited-300x187.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-valuable-edited-1024x639.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/01\/content-valuable-edited-768x479.png 768w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/><\/figure>\n\n\n\n<p>As a final piece of advice, remember to actually write down your blog\u2019s content strategy.&nbsp;<\/p>\n\n\n\n<p>According to London-based blogger Alexander Williams of Hosting Data, <a href=\"https:\/\/hostingdata.co.uk\/best-blogging-platform\/#buying%20guide:~:text=Companies%20that%20white%20out%20their%20blog%20strategy%20double\" target=\"_blank\" rel=\"noopener\">it\u2019s very important<\/a> to actually write out your blog\u2019s content strategy, because companies that do so, \u201cdouble their chances of succeeding. Data from the content marketing institute says that 60% of companies with a written content strategy get success compared to 32% who only keep it verbal.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h3>\n\n\n\n<p>By offering your readers actionable content, you exponentially increase the value of your blog. If you\u2019re considering buying a blog, follow this guide and convert a larger portion of your audience.<\/p>\n\n\n\n<p>In today\u2019s world, you have to stay on top of your game by creating real value for your blog readers. Gain a competitive marketplace advantage by creating fresh, relevant content that your audience will trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(That Will Multiply The Value of Your Blog) How do you know whether the content you offer your current and potential customers holds value for them? Whether you are buying or selling a blog or building a website from scratch, your efforts are only as good as the content you put on there. There is [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":2408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[423,428,10,18,19,34],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/5040"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=5040"}],"version-history":[{"count":1,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/5040\/revisions"}],"predecessor-version":[{"id":58311,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/5040\/revisions\/58311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/2408"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=5040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=5040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=5040"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=5040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}