{"id":4977,"date":"2021-02-05T20:31:36","date_gmt":"2021-02-05T10:31:36","guid":{"rendered":"https:\/\/flippa.com\/blog\/new-business-features-on-tiktok-and-how-to-use-them\/"},"modified":"2025-12-18T21:08:22","modified_gmt":"2025-12-18T11:08:22","slug":"new-business-features-on-tiktok-and-how-to-use-them","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/new-business-features-on-tiktok-and-how-to-use-them\/","title":{"rendered":"TikTok for Business: Features and How to Use Them"},"content":{"rendered":"\n<p>TikTok is a social media platform, the application of which first appeared in 2016. Today, <a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\" target=\"_blank\" rel=\"noopener\">TikTok has over 1 Billion monthly active users, with over 1.53 Billion total users<\/a>.<\/p>\n\n\n\n<p>With such a large user base, it&#8217;s no wonder that companies all around the world use TikTok for business marketing and promotion. From video ads, to user-generated content, TikTok should be a key part of any businesses marketing strategy.<\/p>\n\n\n\n<p>Today we will tell you how to use TikTok for business to reach your target audience and grow your marketing efforts.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Some TikTok Statistics<\/h2>\n\n\n\n<ul>\n<li>In March 2023, TikTok is used by <a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\" target=\"_blank\" rel=\"noopener\">30.25% of the world&#8217;s internet users<\/a>.<\/li>\n\n\n\n<li>TikTok has great coverage. The social network operates in <a href=\"https:\/\/www.apptrace.com\/app\/com.zhiliaoapp.musically\" target=\"_blank\" rel=\"noopener\">155<\/a> countries, with 80 languages supported.<\/li>\n\n\n\n<li>Over <a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\" target=\"_blank\" rel=\"noopener\">3 Billion<\/a> people have downloaded TikTok to date.<\/li>\n\n\n\n<li>TikTok now has over 1.5 billion active users worldwide, with a monthly active user count surpassing Instagram.<\/li>\n\n\n\n<li>The average time spent on TikTok is still around 52 minutes per day, but there has been an increase in time spent on the app among older demographics.<\/li>\n\n\n\n<li>TikTok remains the most downloaded app worldwide for the third year in a row.<\/li>\n\n\n\n<li>It is easy to track the demand for certain categories by hashtags in TikTok. In June 2020, users most often searched for entertainment content (<a href=\"https:\/\/www.statista.com\/statistics\/1130988\/most-popular-categories-tiktok-worldwide-hashtag-views\/\" target=\"_blank\" rel=\"noopener\">443 billion<\/a> views). Dancing is in second place. The next four categories are humor, fitness, DIY and beauty.<\/li>\n\n\n\n<li>According to statistics, <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noopener\">32,5%<\/a>of TikTok users are in the 10-19 age group. Slightly fewer people aged 20 to 29 years (29.5%). In third place are users aged 30-39 (16.4%).<\/li>\n\n\n\n<li>TikTok&#8217;s advertising revenue is projected to surpass $20 billion in 2023.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is TikTok?<\/h2>\n\n\n\n<p>TikTok is a social media platform that was created specifically for short videos shot with a smartphone. Essentially it is a lightweight version of YouTube. The main difference is the length of the video and the social aspect of how they are displayed.<\/p>\n\n\n\n<p>Users have access to a large catalog of filters, masks and effects. Also, TikTok is associated with the Apple Music library, so you can add almost any song to your video which is why it has become so influential within the music industry, producing number one hits like the ubiquitous, \u201cOld Town Road\u201d.<\/p>\n\n\n\n<p>The social network is popular with a young audience. Perhaps this is why videos posted on TikTok have a great chance of becoming a real meme. This feature made a hitmaker out of the social network.<\/p>\n\n\n\n<p>TikTok has its own unique features. However, it also has things that are typical of any social network. For example, influencers. These people not only create content but also generate income through views, comments, reposts, and more.<\/p>\n\n\n\n<p>The main reason for the popularity of a social network is its algorithms. They are based on artificial intelligence. As soon as the user opens the application, the algorithms launch the videos that are most relevant to him. This provides instant engagement. People can follow their favorite authors and not fill the feed solely with their content.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should Businesses Pay Attention to TikTok?<\/h2>\n\n\n\n<p>We have already provided some statistics about the social network. There you can see that TikTok for business is developing rapidly. It attracts a huge number of audiences while delivering exceptional engagement.<\/p>\n\n\n\n<p>This is a great opportunity for promotion. If business owners can think quickly and creatively, then TikTok will become a platform for rapid growth, as well as a channel for online sales. Brands that have joined the social network have already discovered the wide array of possibilities that come along with it.<\/p>\n\n\n\n<p>The other great benefit is the low barrier to entry. Even starting right now now, you stand a good chance of reaching similar popularity as a competitor who has been at it for some time.<\/p>\n\n\n\n<p>It&#8217;s all about the algorithms of the social network. They operate differently on Instagram and YouTube, which makes it difficult for new accounts. This is the reason why some businesses opt to <a href=\"https:\/\/flippa.com\/buy\/social-media\/tiktok\">buy an established TikTok account<\/a> instead. <\/p>\n\n\n\n<p>On TikTok, you can get millions of views for your very first video. Even if you have no subscribers. Content is decisive here. If it is bright, fresh, interesting and creative \u2013 it will be at the TOP.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How To Use TikTok For Business?<\/h2>\n\n\n\n<p>Once you&#8217;ve set up your TikTok business account, you need to start thinking about how to create a wining TikTok strategy. Like any other social media platform, TikTok deserves it&#8217;s own specific content strategy, with video content created for TikTok.<\/p>\n\n\n\n<p>If you haven&#8217;t already, spend some time getting to know what other successful accounts are doing, and in particular what your target audience are looking at, and what competitor brands are doing.<\/p>\n\n\n\n<p>Part of this involves getting to know how the <a href=\"https:\/\/blog.hootsuite.com\/tiktok-algorithm\/\" target=\"_blank\" rel=\"noopener\">TikTok algorithm<\/a> works to rank and distribute videos.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Content<\/h2>\n\n\n\n<p>To begin with, it is worth considering in general terms the myriad ways of promotion. On TikTok, they are as follows:<\/p>\n\n\n\n<ul>\n<li>Creating your own content.<\/li>\n\n\n\n<li>Collaboration with influencers.<\/li>\n\n\n\n<li>Advertising on a social network.<\/li>\n<\/ul>\n\n\n\n<p>Which method or combination of options you choose is entirely up to you. Many companies run their own accounts. In doing so, they also collaborate with opinion leaders. This ensures that your content is distributed to a wide and loyal audience. A combination of running your own channel with targeted advertising also works well. Therefore, the main thing is to assess the possibilities, choose the potentially most effective methods, and develop a plan. If you need some guidance in Tik Tok Marketing you can try out some online courses for TikTokers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6 Types of Content to Grow Your TikTok Following<\/h3>\n\n\n\n<ul>\n<li><strong><em>Product presentation + music.<\/em><\/strong>This is a simple idea to present your products in a new light. You can make a whole show with it. Are you not ready for this yet? Okay. To begin with, you can shoot a video of the production and add a song that you like. This action is able to present goods in a completely fresh way.<\/li>\n\n\n\n<li><strong><em>Leadership. <\/em><\/strong>Useful content with educational value is always interesting to users. TikTok makes it fun too. After recording a video instruction, you can add effects, music and even a few jokes.<\/li>\n\n\n\n<li><strong><em>Parodies<\/em>.<\/strong> Whatever you do, there are always specific people or situations that can be parodied. By presenting what is happening within your industry with a bit of levity is a great way to relate with your audience.<\/li>\n\n\n\n<li><strong><em>Join a hashtag challenge<\/em>.<\/strong> First and foremost, TikTok is an entertainment social network. This is not the place for serious sales and companies with complex products. If your business sells cosmetics or clothing, then you should not be afraid to look funny. The main thing is to choose the appropriate challenge. It must fit the topic.<\/li>\n\n\n\n<li><strong><em>Show yourself at work<\/em>.<\/strong> On Youtube, you could represent the whole process by filming a video for 10, 30, or 50 minutes. TikTok is better used for quick snippets of day to day life. A quick glimpse behind the scenes where we see orders being fulfilled or just goofing off at your desk. Get people excited by humanizing your brand.<\/li>\n\n\n\n<li><strong><em>Create a duet<\/em>.<\/strong> The difference between this video is that two accounts participate in it at once. It works especially well for collaborations. While the concept exists primarily for personal users, it can be a top chance to work with a complimentary business to gain some traction.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">User-Generated Content<\/h2>\n\n\n\n<p>The challenge is to get people to create and share content. To do this, you can use your own account, or collaborate with influencers to encourage user-generated content with a branded hashtag.<\/p>\n\n\n\n<p>TikTok is a social network that&#8217;s perfect for this. High engagement and full user immersion make the task achievable. You just need to come up with something interesting. By encouraging customers to share their product experiences, you will get several benefits at once:<\/p>\n\n\n\n<ul>\n<li>Reviews<\/li>\n\n\n\n<li>Product reviews<\/li>\n\n\n\n<li>Material confirmation<\/li>\n\n\n\n<li>A higher level of credibility in advertising<\/li>\n\n\n\n<li>Recognition<\/li>\n\n\n\n<li>Attracting a warm audience<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hashtag Challenges<\/h2>\n\n\n\n<p>You&#8217;ve seen them on Facebook and Instagram. However, hashtag challenges have begun on TikTok. It is an integral part of a social network that is extremely popular.<\/p>\n\n\n\n<p>The bottom line is simple \u2013 come up with an interesting task (dance, song, etc.), make a video example and assign a unique hashtag. By doing this, users will tag the post with your hashtag.<\/p>\n\n\n\n<p>This method was used by Samsung. They decided to celebrate the launch of the flagship Galaxy A on TikTok. A hashtag challenge was created. Its purpose is to encourage users to use smartphone effects to create cool content. Thus, the abstract thinking of the brand is conveyed.<\/p>\n\n\n\n<p>#GalaxyA Challenge launched in Germany. The campaign targeted 4.1 million active users. The brand enlisted the support of popular TikTokers (Selina Mour and Falco Punch). They drew the letter \u201cA\u201d on the palm of their hand and, as it were, passed it to another user through the screen. For the latter, the built-in functions for switching between applications were used. The message: \u201cGalaxy A series connects you with friends.\u201d<\/p>\n\n\n\n<p>Results \u2013 over 30 million video views.<\/p>\n\n\n\n<p>Also, users could overlay an author&#8217;s song. It was created just for the campaign. In general, specially written music is a frequent addition to challenges. It maintains the desired mood of the video and also creates a consistent rhythm and personality for the content created by users.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Takeover<\/h2>\n\n\n\n<p>By choosing this type of advertising, the brand receives a full-screen banner that the user sees immediately when they enter the application. It can be an image or a video. Demonstration duration differs depending on the format. Images are 3 seconds. Video \u2013 5 seconds. The advantage of this ad is the ability to redirect users to the App Store, Google Play, or a page on TikTok. You pay for views or clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Augmented reality<\/h3>\n\n\n\n<p>Promotion through masks, stickers, effects and lenses. For this, branded elements are created. They can be in 2D or 3D format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-feed Native Video<\/h3>\n\n\n\n<p>These are ads in the user&#8217;s feed that pop up while viewing content. Performed in video format. The duration of the video is 15 seconds. Payment, as in the case of Brand Takeover, is made for clicks or views. Allows you to redirect users to the site. It is also possible to add interactive mechanics with a specific publication of your choice.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing<\/h2>\n\n\n\n<p>Partnering with TikTok influencers can be a quick and effective way to grow your following, as well as promote your brand to a new audience. Look for influencers who have a large following and who&#8217;s content and audience aligns with your brands voice and message.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising on TikTok<\/h2>\n\n\n\n<p>TikTok ads can drive real sales results, and the platform offers a numbers of advertising options such as in-ffed ads and sponsored hashtag challenges, that businesses can use to reach a larger audience and promote their products or services.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In Summary<\/h2>\n\n\n\n<p>TikTok might be new within the social media landscape and there have certainly been a few questions about its roots as an organization, but there is no denying the power that lies within its user base. It is the fastest-growing social media platform that captures users with exceptional personalization of content and native advertising.<\/p>\n\n\n\n<p>Overall, businesses can use TikTok to grow by creating engaging content, leveraging hashtag challenges, partnering with influencers, advertising, and encouraging user-generated content. If you aren&#8217;t yet at least playing with TikTok, you should give it a try and see what the future holds.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Find Out How Much Your Online Business is Worth<\/strong><\/p>\n<\/div>\n\n\n\n<p>Flippa\u2019s intelligent valuations engine is the industry&#8217;s most accurate tool, taking into consideration thousands of sales and live buyer demand. Find out what your business is worth with our free valuation tool and <a href=\"https:\/\/flippa.com\/free-valuation?buy_sell=blog\">plan your next move<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/flippa.com\/free-valuation?buy_sell=blog\">Get a Free Valuation<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is a social media platform, the application of which first appeared in 2016. Today, TikTok has over 1 Billion monthly active users, with over 1.53 Billion total users. With such a large user base, it&#8217;s no wonder that companies all around the world use TikTok for business marketing and promotion. From video ads, to [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":21406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4977"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=4977"}],"version-history":[{"count":3,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4977\/revisions"}],"predecessor-version":[{"id":58828,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4977\/revisions\/58828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/21406"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=4977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=4977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=4977"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=4977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}