{"id":4776,"date":"2020-10-08T18:28:39","date_gmt":"2020-10-08T08:28:39","guid":{"rendered":"https:\/\/flippa.com\/blog\/is-the-walmart-affiliate-program-worth-it\/"},"modified":"2021-09-02T17:14:52","modified_gmt":"2021-09-02T07:14:52","slug":"is-the-walmart-affiliate-program-worth-it","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/is-the-walmart-affiliate-program-worth-it\/","title":{"rendered":"Is the Walmart Affiliate Program Worth It?"},"content":{"rendered":"\n

When it comes to affiliate marketing<\/a>, there are three things that really move the needle.
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Your traffic, commission rate, and the conversion rate of your affiliate partners website. While you can control your traffic (to some level) your bank account cash flow will really depend on things outside of your control.
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These days, affiliate marketers are feeling the sting from Amazons sudden drop in commission rates<\/a> (despite Amazon\u2019s record breaking profits). Many are looking for alternative high paying commission programs to either replace or supplement Amazon. 
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At the surface level, Walmart makes sense. They are well known, trusted, and have a huge customer base. But is the Walmart affiliate marketing program worth it? <\/p>\n\n\n\n

In this Walmart affiliate program review you learn how to get started and if it’s actually worth it.
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Let\u2019s dive in.<\/p>\n\n\n\n

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Amazon Vs. Walmart<\/h2>\n\n\n\n

Although Amazon sales dwarfs Walmart’s<\/a> and this company is a true frontrunner in North America, Walmart still holds its own. With so many products sold by Walmart, shoppers know Walmart likely sells what they need. 
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Also, it\u2019s a known commodity. With Walmart brick-and-mortar shops likely right around the corner from where shoppers live, they\u2019ve probably stopped at Walmart a few times in the past. 
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Both the convenience of online shopping and the known quality of the Walmart name, make buying these products online a sure-fire way to get what\u2019s needed and do it from the comfort of the customer\u2019s own home.   
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It\u2019s often best to see the details in chart form. The following provides a list of the top ecommerce retailers. You\u2019ll see that Walmart is right up there in the top ten list, behind Amazon and eBay:
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The Walmart affiliate platform gives you a way to use your website to make money. And Walmart is a name that people trust. This name attracts shoppers who will click on the affiliate links on your site. And this means cash for you!
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The Walmart name provides a familiarity for shoppers and lets them know they\u2019re being directed to a site they know and love. Since Walmart has such a huge following, you can make a lot of money on commissions using the Walmart affiliate program.  
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As you\u2019ll see later in this post, Walmart\u2019s commision rates for the Walmart affiliate program are similar to Amazon Associates. However, when it comes to an online presence, Amazon is king.<\/p>\n\n\n\n

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The above chart shows the Amazon and Walmart web traffic from August 2019 to August 2020. Amazon started out much higher than Walmart in organic traffic and statistics from August 2020 show that Amazon had a noticeable increase within just one month\u2019s time.
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But Amazon isn\u2019t seeing repeat customers like in the past. Data published by First Insight<\/a> showed that the frequency of individuals purchasing products from Amazon six or more times each month dropped to 40% in 2019 compared to 80% in 2017. 
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In the alternative, Walmart isn\u2019t decreasing in traffic and is in fact seeing an increase in the amount of traffic in August 2020. Walmart seems to be gaining ground and if they do make significant strides, you\u2019d want to be there early to make money off this popularity and increased traffic to the Walmart website. <\/p>\n\n\n\n

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How Does the Walmart Affiliate Program Work?<\/h2>\n\n\n\n

The company uses the highly effective Impact Radius as its service provider, the same provider Target uses for its Target Affiliates program.
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More and more of the affiliate programs that I’m signed up with are moving over to Impact Radius and as a user myself, I love it.  Plus, it\u2019s easy to use! When you sign up with the Walmart affiliate program, you\u2019ll get the ball rolling with eye-catching creative designs, unique banner ads, and handy program tools to create your links. 
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As you prepare to be a self-starter and sign up for the program, your website needs to adhere to certain requirements to get approved as an affiliate. Your site has to be currently active when you sign up to be a Walmart affiliate. In addition, your website has to be family-friendly and not include any unsavory content. After all, you\u2019ll be linking to a valid Walmart site which is a well-known, family-oriented company. Plus, most of your website traffic has to come from individuals in North America.   
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Next, you\u2019ll fill out an application and wait for approval from Walmart. If you\u2019re approved, you can get started earning commissions on successful leads when your site visitors head to the Walmart site and buy the company\u2019s products. 
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Once you\u2019ve been approved, you\u2019ll receive a <\/strong>commission of 1-4%<\/strong><\/a> or $10 per item<\/strong> for every Walmart product purchased through the link on your site. There are a few products that yield a greater program commission, but most fall within this range. Ultimately, the exact amount of commission structure depends on the type of product sold. 
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For example, if you link to products in the baby department, you\u2019ll get 4% commission if the affiliate link follower buys something. However, if you want to up your affiliate game and earn a higher commission, choose an affiliate link to a product like contact lenses, which pays out a 10% commission. And when choosing your products, in addition to commission structure, check out product reviews. <\/p>\n\n\n\n

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If you want to earn the most money with regard to commission amount, you should pick products that have the highest commission structure percentage attached to them. Just remember, they might not be the easiest sellers, so you\u2019ll want to include some other, lower commission percentage products, too.  
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In comparison, check out the Amazon program fee rates<\/a> below so you can see how the two online retailers go head-to-head with commission fees: <\/p>\n\n\n\n

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You should know, not all Walmart products are available under the Walmart affiliate program. For example, some of the products you can\u2019t link to and earn money from include tires and gift cards, to name two exclusions. 
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But, overall, there are plenty of Walmart products you can link to in the Walmart affiliate program and earn a commission from when they\u2019re purchased through a link on your website. 
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There\u2019s a bit of time between when the products sell and when you\u2019ll receive payment. You won\u2019t receive payments for two months, so keep this in mind when comparing affiliate programs, as some programs pay faster than others. You might be in a hurry to earn money and as a result want to choose an affiliate program where the payout is received in a speedier fashion. <\/p>\n\n\n\n

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How Do I Become an Affiliate for Walmart?<\/h2>\n\n\n\n

Now that you\u2019ve done a program review, you may be ready to sign your name on the dotted line. So, how do you get started? Quite easily, actually!
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When you\u2019re ready to apply, here are the steps to take<\/strong>:<\/p>\n\n\n\n

Become a Member of the Walmart Affiliate Link Site<\/h3>\n\n\n\n
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The first step is to become a member of the Walmart Affiliate website. This is a really quick process and it\u2019s the starting point to take part in the process. 
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Once you click the \u201cBecome a Member\u201d button, you can move on to the next step, which is to fill out an affiliate application.  <\/p>\n\n\n\n

Fill out the Walmart Affiliate Application<\/h3>\n\n\n\n

The application is the next step in sending you on your way to start working with Walmart. 
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And, best of all, the application process isn\u2019t that time consuming. As you fill it out, you\u2019ll have to answer questions concerning various topics. These include contact information, type of website, plan to promote Walmart\u2019s products, and more. You\u2019ll then have to sign the agreement.  <\/p>\n\n\n\n

Submit the Application<\/h3>\n\n\n\n

Once the information is filled out, submit the application for review and a Walmart representative will get back to you soon.<\/p>\n\n\n\n

Wait for Approval <\/h3>\n\n\n\n

After the application is sent over to the Walmart team, you\u2019ll only wait a short time to receive approval or denial. It\u2019s a pretty quick process. It should only take about 24 hours to receive a response. 
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And you\u2019ll be happy to know that Walmart is really inclusive with their program. Most applications will be accepted, so long as all the requirements are met by the applicant. <\/p>\n\n\n\n

Start the Campaign<\/h3>\n\n\n\n

Once you\u2019ve been approved, it\u2019s time to start the campaign and begin generating ads and adding links. 
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It\u2019s important to note that Walmart won\u2019t let you use social media directly for the promotions. However, you are allowed to drive traffic to your website where the Walmart links are located if you hook your social media accounts to your website and do it this way. 
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As you start your campaign, be sure to take advantage of the many wonderful Walmart tools available to you. 
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Walmart Affiliate Tools<\/h2>\n\n\n\n

Walmart has been in the marketing game for quite awhile. During that time, the company has perfected the use of tools that will help you generate leads and convert those leads into sales. 
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Here are some Walmart tools to use:<\/p>\n\n\n\n

Walmart Affiliate SDK<\/h3>\n\n\n\n
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One of the top tools you\u2019re going to put to great use with the Walmart affiliate program is the Walmart Affiliate SDK tool. With this handy component, you can add a \u201cBuy Now\u201d button right next to the product. This enables shoppers to easily make a purchase through the link on your site.
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When you use this buy now tool, you can make it more likely that shoppers will hit the button and buy the product right away, providing you with a commission.<\/p>\n\n\n\n

Walmart Chrome Extension<\/h3>\n\n\n\n

There are two Walmart Chrome extensions you can use including the official Walmart Chrome extension<\/a> and Walmart Deals Chrome extension<\/a>. 
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The Walmart Chrome extension makes it possible for you to generate links as you browse through the website. 
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As for the Walmart Deals Chrome extension, you can gain access to various deals for review purposes. However, you\u2019re not able to generate links for your affiliate account through this extension. 
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Walmart WordPress Plugin<\/p>\n\n\n\n

The only thing worth mentioning about this plugin is that it hasnt been updated in 3 years. Thats an eternity when it comes to WordPress plugins. So if you love using WordPress plugins like AAWP for Amazon, the Walmart WordPress plugin will be a huge disappointment.<\/p>\n\n\n\n

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What Are the Pros and Cons of the Walmart Affiliate Program?<\/h2>\n\n\n\n

If you want to take part in the Walmart affiliate program and use your content<\/a> to make money, now\u2019s a great time to do so. But, before you take the final step to become a Walmart affiliate, you should review the pros and cons of the Walmart affiliate program. There are many benefits to being an affiliate for these large retailers but there are also some aspects that might make you look elsewhere.<\/p>\n\n\n\n

Pros of the Walmart Program<\/h3>\n\n\n\n

There are many pros of the Walmart affiliate program including the following: <\/p>\n\n\n\n