{"id":4729,"date":"2020-09-15T19:54:25","date_gmt":"2020-09-15T09:54:25","guid":{"rendered":"https:\/\/flippa.com\/blog\/featured-listing-survival-supply\/"},"modified":"2021-09-02T17:14:25","modified_gmt":"2021-09-02T07:14:25","slug":"featured-listing-survival-supply","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-survival-supply\/","title":{"rendered":"Featured Listing: Survival Supply"},"content":{"rendered":"\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/flippa.com\/10664118-hygiene-health-survival-everyday-essentials-and-long-life-shelf-food?buy_sell=blog\">VIEW THE LISTING ON FLIPPA<\/a><\/div>\n\n\n\n<p>This is a very exciting opportunity for anyone looking to enter the quickly growing health and wellness niche that was born out of the 2020 pandemic. Based in the UK, this Amazon FBA store quickly skyrocketed over the past several months as the worldwide demand for health and hygiene hit new levels. <\/p>\n\n\n\n<p>This store stands out as their merchandise is evergreen, it just happened to hit a sharp rise during the pandemic. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Featured Listing - Survival Supply\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/JHGHwxUlTbE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tell us a little about yourself. What\u2019s your background? How did you start with Survival Supply?<\/strong><\/h2>\n\n\n\n<p>I&#8217;m a web developer who&#8217;s built e-commerce sites since the early 1990s. I have a good mix of technical and commercial skills, and a track history of starting successful Amazon FBA ventures over the last decade.\u00a0 <br><br>I\u2019m always behind my screen, whilst my partner is more of an outdoors type. Building Survival Supply together gave us a fun project to do together during lockdown.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are you managing stock in your own warehouses? If so, how much are you keeping on hand?<\/strong><\/h2>\n\n\n\n<p>We\u2019re lucky enough to live in a 4-bedroom house with a double garage, so we&#8217;ve forfeited the garage in favour of keeping stock.&nbsp; It&#8217;s made for some amusing stories for couriers who have delivered 7 pallets and had to leave them on our drive! The problem is that the empty boxes are now taking over our lives, and I think they are multiplying. <\/p>\n\n\n\n<p>We currently have around \u00a350K worth of stock on hand \u2013 some at home, some in the Amazon Warehouse.&nbsp; One of our best-selling brands is very popular, and although they are UK based, the lead time was over 5 months from our initial purchase order. Therefore, we made sure we bought as much as we could for when the winter rush kicks in. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are your customers exclusively based in the UK or are you selling across all of Europe? What about the US and beyond? If not, are there opportunities to expand geographies?<\/strong><\/h2>\n\n\n\n<p>We had good sales in France, Italy and Spain, however, due to problems with delivering to these countries during the COVID-19 crisis, and Brexit regulations upcoming, we have stopped selling there for now.&nbsp; The administration involved wasn\u2019t worth it, despite them being profitable \u2013 this was set up as a residual business with as little hands on involvement as possible, and we were dealing with customer queries about missing parcels every day.<br><\/p>\n\n\n\n<p>Although this business can be run from anywhere in the world, because the best-selling products are hygiene based, you have to be very careful to abide by particular laws in each territory. For example, to sell to the USA on Amazon, you need to be registered to sell pesticides \u2013 which is odd as these products don\u2019t contain pesticides \u2013 and you can only register to sell pesticides if you\u2019re a US Citizen (an ITIN number isn\u2019t enough).&nbsp;<br><\/p>\n\n\n\n<p>The huge global opportunity is in Saudi, where we received 100s of orders \u2013 however, we ended up unable to fulfil these again due to COVID-19. Anyone who can strike an import \/ export deal over there will be looking at gold in the long run, provided they avoid products with an alcohol base.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How many current subscribers do you have? What is the cost per acquisition? Lifetime value?<\/strong><\/h2>\n\n\n\n<p>We haven&#8217;t focused on getting subscribers, as the website wasn&#8217;t built until after the demand was established through FBA.\u00a0 Therefore our CPA is currently nil. However, we do have the postal addresses for more than 5,000 of our previous customers.\u00a0<\/p>\n\n\n\n<p>We were not allowed to retain email addresses or telephone numbers due to the contracts under which they were obtained, however, due to the nature of the products &#8211; which are legitimately effective against COVID-19, verified by the British National Health Service (NHS), and independently tested in laboratories &#8211; there is the argument of both legitimate interests and vital interests for retaining the other customer data under GDPR. An interested buyer should seek a second professional legal opinion if they have concerns, however, we will have no hesitation to contact existing customers again on these lawful bases.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What sort of marketing programs have you run in the past? What is working? What isn\u2019t? What might you recommend that you haven\u2019t yet tried?<\/strong><\/h2>\n\n\n\n<p>We haven&#8217;t had to do any big marketing to date. With everyone suddenly becoming more conscientious about hygiene, the demand for our products has soared. The particular brands we sell are often number one sellers for hygiene on Amazon &#8211; the benefit of that is, no promotion required. The downside is a highly competitive Buy Box.<\/p>\n\n\n\n<p><br>The one thing we have done is a \u00a31 a day Google Adword spend so that we appear when anyone searches for an exact match on the company name \u201cSurvival Supply\u201d or \u201cSurvival Supply UK\u201d in England.&nbsp; It\u2019s a popular name for companies, and we wanted to make sure that the website came up on top when one of our previous customers was looking for us.<br><\/p>\n\n\n\n<p>The huge marketing opportunity we see \u2013 and the direction we\u2019ll go if we don\u2019t sell the business at this point \u2013 is postal marketing.&nbsp; The potential for Survival Supply to become a mail catalogue company is massive. It bypasses the cut-throat nature of online marketing, and reaches existing customers for a fraction of the cost.&nbsp;<br><\/p>\n\n\n\n<p>We\u2019ve recently started emphasising that by doing no-rush deliveries, and opting for monthly subscriptions, our customers are helping to save the planet.\u00a0 Instead of delivering everything within one day of getting an order, if we make a trip to the courier depot just once a week, we cut our Co2 emissions by 85%.\u00a0 It\u2019s the opposite ethos to that of Amazon where everyone wants everything immediately. If you\u2019re willing to wait that little bit longer, you will save money and the environment. Survival Supply is an ethical choice.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/flippa.com\/10664118-hygiene-health-survival-everyday-essentials-and-long-life-shelf-food?buy_sell=blog\">VIEW THE LISTING ON FLIPPA<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is a very exciting opportunity for anyone looking to enter the quickly growing health and wellness niche that was born out of the 2020 pandemic. Based in the UK, this Amazon FBA store quickly skyrocketed over the past several months as the worldwide demand for health and hygiene hit new levels. This store stands [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4729"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=4729"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=4729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=4729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=4729"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=4729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}