{"id":44972,"date":"2025-11-24T23:45:18","date_gmt":"2025-11-24T13:45:18","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=44972"},"modified":"2025-11-24T23:45:27","modified_gmt":"2025-11-24T13:45:27","slug":"marketplaces-valuation-multiples-what-do-you-need-to-evaluate","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/marketplaces-valuation-multiples-what-do-you-need-to-evaluate\/","title":{"rendered":"Marketplaces Valuation Multiples for 2026 \u2013 What Do You Need to Evaluate?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul>\n<li><strong>Marketplace businesses command 2.02\u00d7 profit multiples on Flippa.<\/strong> Based on verified transaction data, online marketplaces achieve median profit or EBITDA multiples of 2.02\u00d7, with revenue multiples typically ranging 2.0\u00d7 to 4.0\u00d7, depending on network strength and GMV growth.<\/li>\n\n\n\n<li><strong>Deal size directly impacts multiples.<\/strong> Flippa data shows median multiples rising from 1.68\u00d7 for $10K\u2013$100K deals to 2.43\u00d7 for $1M+ transactions, a 45% premium that reflects lower risk and stronger systems in larger businesses.<\/li>\n\n\n\n<li><strong>Network effects and GMV growth drive premium valuations.<\/strong> Marketplaces with diversified traffic, sustained GMV growth, and less than 40% concentration in any one channel consistently achieve higher multiples within the 2.0\u00d7\u20134.0\u00d7 range.<\/li>\n\n\n\n<li><strong>Profitable, cash-generating models lead 2025 buyer demand.<\/strong> Buyers are prioritizing profit margins above 30%, recurring revenue elements, and businesses requiring under 15 owner hours per week.<\/li>\n<\/ul>\n\n\n\n<p>Marketplace valuations represent one of the most specialized categories within digital business sales. Unlike e-commerce or SaaS models, online marketplaces rely on two-sided network effects and GMV-driven economics that shape how value is calculated and perceived by buyers.<\/p>\n\n\n\n<p>In 2026, Flippa\u2019s real-world transaction data shows how these dynamics translate into tangible valuations. Actual completed marketplace sales reveal profit multiples around 2.02\u00d7 and revenue multiples between 2.0\u00d7 and 4.0\u00d7, depending on growth consistency, platform concentration, and operational independence. Understanding these metrics gives both sellers and investors a realistic view of what buyers are willing to pay for scalable, systemized marketplace assets.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are Marketplace Valuation Multiples Important?<\/h2>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/blog\/business-valuation-multipliers-by-industry\/\">Valuation multiples<\/a> are the core of how marketplace businesses are priced. They measure company value relative to financial performance metrics like EBITDA, profit, or revenue, but marketplace valuations go a step further by factoring in GMV (Gross Merchandise Value), network strength, buyer-seller balance, and platform diversification.<\/p>\n\n\n\n<p>Flippa\u2019s transaction database offers a distinct advantage by displaying the actual payments made across thousands of completed digital business sales. Rather than relying on theoretical benchmarks, marketplace valuations can be grounded in live market data that reflects current conditions, real buyer behavior, and verified profitability trends.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Flippa Marketplace Valuation Data: 2024\u20132025 Benchmarks<\/h2>\n\n\n\n<p>Marketplace valuations have become more transparent thanks to Flippa\u2019s verified deal history. Actual 2024\u20132025 transaction data highlights the most reliable benchmarks available, reflecting genuine buyer behavior rather than speculative averages.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace Business Multiples on Flippa<\/h3>\n\n\n\n<p>Based on completed transactions, marketplace businesses recorded a median profit multiple of 2.02\u00d7 and revenue multiples between 2.0\u00d7\u20134.0\u00d7. Platforms demonstrating steady GMV growth, strong network effects, and balanced user ecosystems achieved the highest valuations within that range.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flippa Digital Business Multiples by Category (2024\u20132025)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Business Model<\/strong><\/td><td><strong>Profit\/EBITDA Multiple<\/strong><\/td><td><strong>Revenue\/ARR Multiple<\/strong><\/td><td><strong>Transaction Notes<\/strong><\/td><\/tr><tr><td>SaaS \/ Software<\/td><td><a href=\"https:\/\/flippa.com\/blog\/saas-multiples-2025\/\">Up to 6.13\u00d7 (top quartile)<\/a><\/td><td>3\u00d7\u201310\u00d7 ARR (private)<\/td><td>Premiums tied to retention and efficient growth<\/td><\/tr><tr><td>E-commerce<\/td><td><a href=\"https:\/\/flippa.com\/blog\/e-commerce-valuation-multiples-how-to-value-an-e-commerce-business-in-2025\/\">3.98\u00d7<\/a><\/td><td>2.83\u00d7 revenue<\/td><td>Stabilized toward profitability focus by late 2024<\/td><\/tr><tr><td>Mobile Apps<\/td><td><a href=\"https:\/\/flippa.com\/blog\/mobile-app-valuation-key-methods-metrics-and-multiples-for-2025\/\">2.93\u00d7<\/a><\/td><td>2.5\u00d7 revenue<\/td><td>Dependent on monetization and engagement metrics<\/td><\/tr><tr><td>Content Sites<\/td><td>2.85\u00d7<\/td><td>2.8\u00d7 revenue<\/td><td>Volume declined 37% post-algorithm shifts<\/td><\/tr><tr><td><strong>Marketplaces<\/strong><\/td><td><strong>2.02\u00d7<\/strong><\/td><td><strong>2.0\u00d7\u20134.0\u00d7 revenue<\/strong><\/td><td>Network effects and GMV growth drive premiums<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This data underscores how marketplace models rank slightly below SaaS and e-commerce in base multiples but can outperform both when network effects and transaction volume scale effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace Position Within the Digital Business Spectrum<\/h3>\n\n\n\n<p>Marketplace valuations of 2.02\u00d7 profit place them below SaaS (6.13\u00d7) and e-commerce (3.98\u00d7) in base multiples. However, marketplaces offer unique upside potential due to scalability and network effects. Stronger platforms can reach revenue multiples of up to 4.0\u00d7, especially when GMV growth and transaction retention trends are consistent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2024\u20132025 Marketplace Transaction Trends<\/h3>\n\n\n\n<p>Flippa\u2019s data from early 2025 indicates a continued shift toward profitable, sustainable marketplace acquisitions. Buyers are less focused on speculative growth and more interested in consistent cash flow and unit economics. This aligns with the <a href=\"https:\/\/flippa.com\/blog\/understanding-multiples-in-merger-acquisition-deals-a-complete-guide\/\">broader M&amp;A trend<\/a> toward profitability over \u201cgrowth at all costs.\u201d Marketplaces demonstrating recurring revenue streams and efficient operations are now among the most sought-after assets in digital acquisitions.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Deal Size Impact on Marketplace Valuations<\/h2>\n\n\n\n<p>Deal size remains one of the strongest predictors of multiple variance. Larger transactions typically achieve higher multiples because they represent lower operational risk, better infrastructure, and proven scalability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flippa Multiples by Deal Size Tiers<\/h3>\n\n\n\n<p>Flippa\u2019s trailing 12-month data shows a clear step-up in valuation multiples as deal size increases:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Deal Size Range<\/strong><\/td><td><strong>Median Profit\/EBITDA Multiple<\/strong><\/td><td><strong>Sample Volume<\/strong><\/td><td><strong>Multiple Premium vs. Base<\/strong><\/td><\/tr><tr><td>$10K\u2013$100K<\/td><td>1.68\u00d7<\/td><td>Very High<\/td><td>Base<\/td><\/tr><tr><td>$100K\u2013$500K<\/td><td>1.96\u00d7<\/td><td>High<\/td><td>+16%<\/td><\/tr><tr><td>$500K\u2013$1M<\/td><td>2.18\u00d7<\/td><td>Moderate<\/td><td>+30%<\/td><\/tr><tr><td>$1M+<\/td><td>2.43\u00d7<\/td><td>Lower<\/td><td>+45%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/flippa.com\/data-insights\">Flippa Data Insights<\/a> and H1 2025 marketplace trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Size Commands Premium Multiples<\/h3>\n\n\n\n<p>Larger marketplace operations typically have structured teams, reliable SOPs, established brands, and lower dependency on individual owners. These factors reduce perceived buyer risk, attract more qualified acquirers, and justify higher multiples; up to 45% higher for $1M+ deals compared to small owner-operated platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Small Marketplace Valuation Discounts<\/h3>\n\n\n\n<p>Smaller marketplaces often trade at lower multiples (around 1.68\u00d7\u20131.96\u00d7) due to higher operational risk. They tend to depend heavily on the founder, have less diversified revenue, and face limited scalability. Addressing these issues, by systemizing workflows, diversifying acquisition channels, and improving documentation, can significantly narrow that valuation gap.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">EBITDA vs. Revenue Multiples for Marketplaces<\/h2>\n\n\n\n<p>Choosing between profit-based and revenue-based valuation methods depends on a marketplace\u2019s maturity and growth model. Established, profitable platforms are best valued using EBITDA or profit multiples, while high-growth or reinvestment-focused models may rely more on revenue multiples or GMV analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to Use EBITDA\/Profit Multiples<\/h3>\n\n\n\n<p>EBITDA multiples are best for mature, cash-generating marketplaces. Most profitable owner-operated marketplaces on Flippa are priced using <a href=\"https:\/\/flippa.com\/blog\/how-to-calculate-the-value-of-a-business\/\">profit or EBITDA multiples<\/a>, then adjusted for qualitative factors like diversification and growth consistency during due diligence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to Use Revenue Multiples<\/h3>\n\n\n\n<p>Revenue multiples, or GMV-based approaches, apply when profits are volatile or intentionally reinvested. This method suits early-stage marketplaces or those emphasizing user growth over near-term profitability. It provides an alternative view of value rooted in top-line performance and scalability potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace-Specific Metric Considerations<\/h3>\n\n\n\n<p>Marketplace valuations depend on more than just financials. Buyers evaluate:<\/p>\n\n\n\n<ul>\n<li><strong>GMV growth and transaction frequency<\/strong><\/li>\n\n\n\n<li><strong>Take rate efficiency and unit economics<\/strong><\/li>\n\n\n\n<li><strong>Buyer-seller balance and network effects<\/strong><\/li>\n\n\n\n<li><strong>Platform diversification and retention rates<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These elements reveal how resilient and scalable the business is, and ultimately determine whether profit or revenue multiples make more sense for valuation.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/11\/pexels-sora-shimazaki-5926222-1024x683.jpg\" alt=\"\" class=\"wp-image-44974\" style=\"width:638px;height:auto\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/11\/pexels-sora-shimazaki-5926222-980x653.jpg 980w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/11\/pexels-sora-shimazaki-5926222-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Factors Adjusting Marketplace Valuation Multiples<\/h2>\n\n\n\n<p>Marketplace valuations move up or down based on quality, risk, and platform fundamentals. Buyers on Flippa weigh these factors heavily during due diligence to determine where a business sits within the 1.68\u00d7 to 4.0\u00d7 range.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue Growth and GMV Trajectory<\/h3>\n\n\n\n<p>Buyers reward steady and predictable growth. Marketplaces with year-over-year revenue increases above 30% often receive an additional 1.0\u00d7 to 2.0\u00d7 premium on top of their baseline multiple. Volatile or declining GMV, on the other hand, pushes valuations down because it signals instability in user activity and transaction volume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Profit Margins and Unit Economics<\/h3>\n\n\n\n<p>Net profit margins above 30% typically support a premium of 0.5\u00d7 to 1.5\u00d7. Strong unit economics, efficient take rates, and low customer acquisition costs further support higher valuations. Margins under 10% usually trigger downward adjustments because they create less room for reinvestment or operational shocks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Platform and Customer Concentration Risk<\/h3>\n\n\n\n<p>Concentration is one of the biggest valuation modifiers. Buyers pay higher multiples when:<\/p>\n\n\n\n<ul>\n<li>No single customer accounts for more than 5% of revenue<\/li>\n\n\n\n<li>No single platform (such as Facebook, Google, or Amazon) accounts for more than 40% of acquisition or revenue<\/li>\n<\/ul>\n\n\n\n<p>If a marketplace generates more than 20% of its revenue from its largest customer or relies on a single platform for more than 70% of its business, buyers tend to discount valuations due to fragility and platform risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recurring Revenue Components<\/h3>\n\n\n\n<p>Marketplaces with subscriptions, memberships, or repeat transactional behavior often qualify for a 1.5\u00d7 to 3.0\u00d7 premium. Predictable recurring revenue helps stabilize cash flows and makes the business easier to forecast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Owner Time and Operational Independence<\/h3>\n\n\n\n<p>Buyers consistently pay more for marketplaces that require less than 10 hours of owner involvement per week. Automated operations, strong contractor support, and documented SOPs drive premiums of 0.5\u00d7 to 1.5\u00d7 because they reduce transition risk. Heavy founder involvement reduces multiples due to concerns about transferability.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Common Marketplace Valuation Mistakes<\/h2>\n\n\n\n<p>Marketplace operators often misprice their businesses by relying on generic rules of thumb. Understanding these mistakes helps set realistic expectations and reduce failed buyer conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The One-Size-Fits-All Multiple Error<\/h3>\n\n\n\n<p>Using a fixed multiple without adjusting for industry, quality, or scalability leads to inaccurate pricing. The correct multiple depends on deal size tier, business maturity, network effects, and operational systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ignoring Model Differences Within the Marketplace Category<\/h3>\n\n\n\n<p>Not all marketplaces operate the same way. Subscription or membership marketplaces typically command higher multiples than pure transactional marketplaces, as their revenue is more predictable. Buyers expect pricing that reflects these differences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Size Tier Mismatch Inflating Expectations<\/h3>\n\n\n\n<p>Small marketplaces often trade at lower multiples, ranging from 1.68\u00d7 to 1.96\u00d7. Applying large-company multiples of 2.4\u00d7 or higher to a smaller marketplace can create inflated expectations and slow negotiations. Size-tier benchmarking is essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Underestimating Platform Risk Impact<\/h3>\n\n\n\n<p>High dependence on one traffic source or platform can cause significant valuation discounts. Buyers value diversification because it protects against algorithm changes and platform policy shifts.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comparing Marketplace Multiples to Other Digital Business Models<\/h2>\n\n\n\n<p>Marketplace valuations fall between content sites and e-commerce businesses. Understanding these differences helps sellers position their businesses effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SaaS Commands Highest Digital Business Multiples<\/h3>\n\n\n\n<p>SaaS remains the top-valued digital model on Flippa, with profit multiples reaching up to 6.13\u00d7 and ARR multiples ranging 3\u00d7 to 10\u00d7 for <a href=\"https:\/\/flippa.com\/blog\/how-to-value-a-saas-company\/\">private SaaS businesses<\/a>. Predictable recurring revenue and strong retention drive these premiums.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-commerce Stabilized at Higher Multiples Than Marketplaces<\/h3>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/blog\/e-commerce-valuation-multiples-how-to-value-an-e-commerce-business-in-2025\/\">E-commerce median multiples<\/a> stabilized around 3.98\u00d7 profit and 2.83\u00d7 revenue in late 2024. These levels sit above marketplace profit multiples due to direct control over supply chain, inventory, and margin structures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Sites Face Algorithm-Related Challenges<\/h3>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/blog\/how-to-value-and-sell-content-rich-websites\/\">Content sites<\/a> achieve median profit multiples of 2.85\u00d7 but experienced a 37% decline in overall transaction volume following search algorithm updates. This shift pushed buyers toward diversified marketplaces and other models with lower algorithm risk.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Current Market Conditions Affecting Marketplace Valuations<\/h2>\n\n\n\n<p>In 2026, marketplace valuations are shaped by buyer demand for profitability, sustainable growth, and diversified operations. Rising acquisition activity for cash-generating digital assets and tighter funding environments for speculative growth models influence multiple levels. Overall, buyers are rewarding marketplaces that show clear unit economics, documented processes, and consistent GMV trends.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-25589797-1024x683.jpg\" alt=\"\" class=\"wp-image-44975\" style=\"width:586px;height:auto\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-25589797-980x654.jpg 980w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-25589797-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Marketplace valuations for 2026 are grounded in real Flippa transaction data, with median profit multiples around 2.02\u00d7 and revenue multiples between 2.0\u00d7 and 4.0\u00d7. Strong network effects, GMV growth, diversified acquisition channels, and operational maturity drive valuations toward the high end of the range. Deal size also plays a major role, with $1M plus marketplace transactions receiving up to a 45% premium compared to smaller operations.<\/p>\n\n\n\n<p>To increase valuation, marketplace owners should focus on improving profitability, decreasing owner dependency, diversifying revenue and platform exposure, and maintaining steady growth. These are the exact quality signals that buyers reward in Flippa\u2019s 2026 digital M&amp;A environment.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How accurate are Flippa&#8217;s marketplace valuation multiples?<\/h3>\n\n\n\n<p>They are based on verified, completed transactions across thousands of sales, offering a realistic benchmark of what buyers are paying in the current market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why are marketplace multiples lower than SaaS multiples?<\/h3>\n\n\n\n<p>SaaS valuations benefit from predictable recurring revenue and strong retention. Marketplaces often face more variable revenue and require an ongoing buyer-seller balance, which lowers risk tolerance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I use profit or revenue multiples for my marketplace?<\/h3>\n\n\n\n<p>Use profit multiples for mature, cash-generating platforms. Use revenue multiples for high-growth or reinvestment-focused marketplaces where profit does not reflect true scalability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does deal size affect my marketplace valuation?<\/h3>\n\n\n\n<p>Larger deals command higher multiples. A $1M plus marketplace can receive a 45% premium compared to small owner-operated platforms due to stronger systems and lower risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What can I do to increase my marketplace multiple before selling?<\/h3>\n\n\n\n<p>Improve profit margins, diversify traffic, reduce concentration risk, automate operations, and document SOPs. These improvements push valuations toward the top of the 2.0\u00d7 to 4.0\u00d7 range.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Marketplace valuations represent one of the most specialized categories within digital business sales. Unlike e-commerce or SaaS models, online marketplaces rely on two-sided network effects and GMV-driven economics that shape how value is calculated and perceived by buyers. In 2026, Flippa\u2019s real-world transaction data shows how these dynamics translate into tangible valuations. Actual [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":44973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/44972"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=44972"}],"version-history":[{"count":2,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/44972\/revisions"}],"predecessor-version":[{"id":44982,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/44972\/revisions\/44982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/44973"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=44972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=44972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=44972"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=44972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}