{"id":4484,"date":"2020-06-09T21:22:49","date_gmt":"2020-06-09T11:22:49","guid":{"rendered":"https:\/\/flippa.com\/blog\/featured-listing-breed\/"},"modified":"2021-09-02T17:11:06","modified_gmt":"2021-09-02T07:11:06","slug":"featured-listing-breed","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-breed\/","title":{"rendered":"Featured Listing: Breed"},"content":{"rendered":"\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/flippa.com\/10571507-marketplace-education?buy_sell=blog\">VIEW THE LISTING ON FLIPPA<\/a><\/div>\n\n\n\n<p>Breed is an outstanding educational platform within the exciting fashion photography niche. Started by Melissa Rodwell, a highly regarded fashion photographer herself, the business has been around for over 7 years and is generating $3,500 each month in revenue through the sale of educational videos and other tutorials for aspiring photographers. <\/p>\n\n\n\n<p>We spoke extensively with Melissa about her experience as a photographer and entrepreneur and must say, we fell in love with this business. The opportunity is boundless and there is no better time to enter the learn-at-home space.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio wp-embed-aspect-4-3\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Featured Listing - Breed\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hlB9ehPwXB0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tell us a little about yourself. How did you wind up starting Breed?<\/h2>\n\n\n\n<p>I started blogging about fashion photography way back in 2008, before there was much information on the internet about how to light for fashion or just fashion photography in general. <\/p>\n\n\n\n<p>I wanted to take \u201cthe blog\u201d to a higher level, so I started Breed Networks, LLC. I started a career as a professional fashion photographer in 1986, so I had many years of experience and a devoted love to fashion photography which helped me build Breed.\u00a0It was a passion project that grew beyond my expectations. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What does a membership entail? What sort of content already exists for members and what will become ongoing work for the new owner? <\/h2>\n\n\n\n<p>There are tutorials on lighting, posing, working with teams &amp; a huge amount of insight and wisdom on fashion photography in general. There are also about 9 downloadable DVD\u2019s for sale on the store. And with the right marketing, memberships can be boosted and sales from the store can bring in a generous revenue. <\/p>\n\n\n\n<p>I also used to teach in person workshops on lighting and we also had a Portfolio Building Day where photographers could come and shoot professional, agency-signed models and work with A Teams in New York &amp; Los Angeles.\u00a0While I wouldn&#8217;t expect a new owner to keep this running on their own, there are plenty of freelance photographers who would happily get involved.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How many people are involved in the project? How much time is spent running it?<\/h2>\n\n\n\n<p>Right now it\u2019s just me running the company. When we were full on, we had 3 core members and then we outsourced freelancers who taught workshops, wrote content and did podcasts about fashion photography and the photography industry in general.\u00a0 I&#8217;d love to see a new owner, one who is invigorated and excited to see this grow, bring back all of the freelancer opportunities.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Would the new owner need to be a professional photographer or can pretty much anyone take this and run?<\/h2>\n\n\n\n<p>Anyone can take this on and bring on freelance photographers to write about their experiences or give their insight on any subject. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do you market your business? Where are your customers coming from?<\/h2>\n\n\n\n<p>We used to run Facebook ads and we also used email marketing quite extensively as we do have 30,000 people on our email list and over 150,000 social media followers. I also did a lot of interviews and podcasts for other photography websites to help spread the word.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Can you list a few opportunities for a potential new owner to continue growing the business? <\/h2>\n\n\n\n<p>If the new owner understands marketing and has strong business knowledge, they can basically pick up where I left off and have the business going immediately. The members are still there and the site is built, plus with our email list and DVD\u2019s in the store, it&#8217;s just going to take some work with marketing. Going forward, they\u2019ll have to enlist people from the industry to help gain new &amp; fresh content.\u00a0<\/p>\n\n\n\n<p>Beyond focussing on our core business of fashion photography, there is an opportunity to expand into tangential categories such as makeup, hair styling, or even travel.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/flippa.com\/10571507-marketplace-education?buy_sell=blog\">VIEW THE LISTING ON FLIPPA<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Breed is an outstanding educational platform within the exciting fashion photography niche. Started by Melissa Rodwell, a highly regarded fashion photographer herself, the business has been around for over 7 years and is generating $3,500 each month in revenue through the sale of educational videos and other tutorials for aspiring photographers. We spoke extensively with [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4484"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=4484"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/1831"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=4484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=4484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=4484"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=4484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}