{"id":4468,"date":"2020-06-05T13:00:00","date_gmt":"2020-06-05T03:00:00","guid":{"rendered":"https:\/\/flippa.com\/blog\/success-story-naughty-nutrition\/"},"modified":"2021-09-02T17:10:50","modified_gmt":"2021-09-02T07:10:50","slug":"success-story-naughty-nutrition","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/success-story-naughty-nutrition\/","title":{"rendered":"SELLER SUCCESS – Naughty Nutrition"},"content":{"rendered":"\n

SOLD: $17,000<\/strong><\/p>\n\n\n\n

VIEWS: 2,036<\/strong><\/p>\n\n\n\n

WATCHERS: 81<\/strong><\/p>\n\n\n\n

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Naughty Nutrition<\/a> started as a hobby. The two founders shared a common interest in health and nutrition and thought it would be fun to start a website that focussed on the niche. They actually launched the website in 2016, but didn’t see it as a “business” until two years later. Once they saw the financial opportunity that lived within the content that they had built just for fun, they took advantage and turned it into a successful, profitable, concept. As with many content based businesses, the owners decided to list it on Flippa so that a new owner could take it to the next level. Featured here is a story of good taste and, as preached by their motto, 90% nutrition, 10% chocolate, 0% BS.\u00a0<\/em><\/p>\n\n\n\n

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Major Attention on Flippa<\/h2>\n\n\n\n

The owners, two registered holistic nutritionists, decided to sell Naughty Nutrition as they were in the midst of professional changes in their full-time gigs and were also looking to move apart from each other, which would make the site a bit harder for them to run. The decision never comes easy to sell a business that was built from scratch, but any successful entrepreneur will tell you that when the time is right, you know it.<\/p>\n\n\n\n

Listed on Flippa for less than a month, they found a matching buyer who offered $17,000 and became the new owner. Launched as a confidential listing in mid-February 2020, the listing generated over 2,000 views, had 90 individuals watching the listing, and drove over 40 conversations with interested buyers. About half a dozen users discussed dove into intricate details of the business with the owners in order to decide if it was the right opportunity for them to acquire.<\/p>\n\n\n\n

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What is the essence of Naughty Nutrition?<\/h2>\n\n\n\n

The focus of Naughty Nutrition is a fun and balanced approach to nutrition. It’s simple, it’s popular, and it’s evergreen. Users could visit the website to retrieve accurate, science-based information and healthy recipes that suit a busy, healthy lifestyle. As a business, revenue was generated from multiple channels including brand promotion, recipe development, selling online programs, content affiliate marketing, and advertising. <\/p>\n\n\n\n

As a content site, it’s always good to see a diverse spectrum of revenue generating features as it means that the site is far more immune to changes in algorithms or affiliate schemes and is likely cashing in on a bigger potential of earnings.<\/p>\n\n\n\n

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Were there challenges?<\/h2>\n\n\n\n

Sure, there are always challenges when buying or selling a business. One of the primary challenges for the prospective buyer of a site like Naughty nutrition was that the brand was strongly linked to the owners, who had been able to create a pseudo celebrity status for themselves in connection with their website. While pivoting the platform slightly to be a bit more generic would be a challenge, the multiple assets included in the listing, such as a social media audience of 16k+ followers, a YouTube account with more than 70 videos, a blog with more than 300 posts, and a nutrition program of over 120 unique recipes convinced the buyer that this was an exciting challenge worth the investment.<\/p>\n\n\n\n

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In Conclusion<\/h2>\n\n\n\n

Naughty Nutrition proved to be an exceptional opportunity to acquire an established brand in the health and wellness sector with a great Google ranking. In a crowded space where it can be hard to make a name for yourself when launching a brand new website, this was an opportunity to hit the ground running. <\/p>\n\n\n\n

Among the opportunities and strategies suggested to improve this business for the new owner was launching new products and services, capitalizing on the emerging market and improving current marketing efforts.<\/p>\n\n\n\n

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Would you like to find a similar site?<\/strong><\/h2>\n\n\n\n

Click here<\/a> and browse content and services to find similar listings on Flippa.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SOLD: $17,000 VIEWS: 2,036 WATCHERS: 81 Naughty Nutrition started as a hobby. The two founders shared a common interest in health and nutrition and thought it would be fun to start a website that focussed on the niche. They actually launched the website in 2016, but didn’t see it as a “business” until two years […]<\/p>\n","protected":false},"author":92,"featured_media":1821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4468"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=4468"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/1821"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=4468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=4468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=4468"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=4468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}