Sometimes passion can become glory. <\/p>\n\n\n\n
Started simply enough, the lifestyle blog, familyfoodandtravel.com was built as a way for Kerrie to document her travel adventures, passion for cooking, and skilled photography. Sure, the goal is always to be seen, otherwise you wouldn’t start a blog, but to think that this seemingly simple business could be sold for $45,000 to a new owner 8 years later is astounding.<\/p>\n\n\n\n
That’s the case for Kerrie, however. Her little blog that documented her life started to gain traction through social media and SEO, receiving nearly 1,000,000 Pinterest views each month from her 25,000 followers along with ranking for a number of keywords on Google through her extensive blogging. All in, she started to average over 44,000 page views each month, nearly 32,000 of those coming from unique visitors who were keen to read about her travels or learn a cooking tip.<\/p>\n\n\n\n
But it wasn’t just her blog that got views. After listing on Flippa, FamilyFoodandTravel received 2,812 views, had 77 watchers, and all importantly, one buyer who swept in with the asking price after just a month on the market.<\/p>\n\n\n\n
While the maintenance needed for this site is minimal, there really is no such thing as absolutely passive income. Kerrie realized this and decided that with all of the other responsibilities she had in life, it was time to sell the business. She priced it at an above average value of 3.2x annual profit, but with such a desirable niche and a website filled with well aged content, it was an easy decision for a savvy entrepreneur to pick it up and run.<\/p>\n\n\n\n
The wild thing about Kerrie’s blog, is that the new owner picked it up simply to collect all of that aged content and backlink data so that it could be pivoted into an affiliate site dedicated to food subscription services and the keto diet. <\/p>\n\n\n\n
A lot of business owners assume that their site is a bit too personal to sell. “Why would someone want a blog that features my home cooking or my family trips?” Well, the answer is, “only the new owner knows why!” Nearly any site is worth something to someone as long as it is generating page views and revenue, so it’s time to get busy and own your future. <\/p>\n\n\n\n