{"id":42985,"date":"2025-09-18T16:30:31","date_gmt":"2025-09-18T06:30:31","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=42985"},"modified":"2026-02-17T09:49:50","modified_gmt":"2026-02-16T23:49:50","slug":"oz-backcountry-how-a-personal-passion-became-a-six-figure-ecommerce-sale","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/oz-backcountry-how-a-personal-passion-became-a-six-figure-ecommerce-sale\/","title":{"rendered":"Oz Backcountry: How a Personal Passion Became a Six Figure Ecommerce Sale"},"content":{"rendered":"\n

Oz Backcountry<\/a> is Australia\u2019s fastest growing outdoor adventure equipment retailer, Founded by John Mac<\/a> and Manon Markie<\/a> in 2017.<\/p>\n\n\n\n

After five years of growth, they realized the best way to take Oz Backcountry to the next level was to bring in new owners  who could unlock previously gated opportunities. In June 2024 the business sold on Flippa<\/a> for six figures to a Queensland couple with substantial finance and business calibre who were aligned with Oz Backcountry\u2019s mission. The process was smooth, supported, and resulted in a strong outcome for all parties involved.<\/p>\n\n\n\n

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The Founder\u2019s Story<\/h2>\n\n\n\n

As mountain professionals, John and Manon found themselves disappointed with the range of gear and support available in Australia. Rather than wait for the market to adapt, they decided to build something better.<\/p>\n\n\n\n

John\u2019s professional commercial background played a pivotal role in the success of the business. A seasoned entrepreneur, senior growth consultant, and business advisor, he had been building and scaling startups since his teens. He\u2019s worked with some of Australia\u2019s fastest-growing startups, using a structured, systems-driven approach to growth \u2013 all of which he applied to Oz Backcountry from day one.<\/p>\n\n\n\n

This experience shaped the brand\u2019s focus on reliability, customer experience, and operational excellence. The store catered to a niche but growing market of backcountry skiers, climbers, hikers, and runners \u2013 customers who appreciated thoughtful design, exceptional service, and demand the worlds best equipment.<\/p>\n\n\n\n

Oz Backcountry gained traction immediately, and scaled-up fast. John & Manon reinvested profits, built a strong reputation for Oz Backcountry, and upheld high standards across product, delivery, and customer support.<\/p>\n\n\n\n

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Manon Markie on a trip to Overland Track in Oct ’23<\/figcaption><\/figure>\n\n\n\n
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Manon Markie on a trip to Overland Track in Oct ’23<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Company Overview<\/h2>\n\n\n\n