{"id":42527,"date":"2025-09-01T13:42:13","date_gmt":"2025-09-01T03:42:13","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=42527"},"modified":"2025-09-01T13:42:21","modified_gmt":"2025-09-01T03:42:21","slug":"how-maggie-turned-her-passion-for-plant-based-living-into-a-successful-business-exit","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/how-maggie-turned-her-passion-for-plant-based-living-into-a-successful-business-exit\/","title":{"rendered":"How Maggie Turned Her Passion for Plant-Based Living Into a Successful Business Exit"},"content":{"rendered":"\n

In the fast-paced world of online business, finding the right platform to sell your digital asset can be a daunting task. Maggie, the founder of VegOut<\/em>, a plant-based food and lifestyle publication, turned to Flippa when she decided it was time to sell. <\/p>\n\n\n\n

Maggie\u2019s story is one of passion, growth, and strategic decision-making leading to a successful exit. Through Flippa, not only did she secure a buyer who met her asking price, but she also got the guidance and support needed to navigate the process with ease.<\/p>\n\n\n[et_pb_section global_module=”44763″][\/et_pb_section]\n\n\n

The Founder\u2019s Story<\/h2>\n\n\n\n

Maggie\u2019s journey into the world of plant-based living and content creation began in Los Angeles. Inspired by the city\u2019s thriving vegan food scene, she launched VegOut<\/em> in 2016. What began as a simple dining guide soon expanded into a full-fledged digital platform covering all things vegan and sustainable living. For Maggie, this was more than just a business \u2013 it was a personal passion that she transformed into a successful venture.<\/p>\n\n\n\n

\u201cI was passionate about showcasing plant-based food, and what started as a restaurant guide grew into something much bigger. I wanted to show people how easy and accessible a vegan lifestyle is.<\/em>\u201d<\/em> Maggie explains.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"
VegOut Mag Digital Cover From 2023 Featuring NBA Player Chris Paul<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Business Overview<\/h2>\n\n\n\n

VegOut carved out a unique niche in digital publishing, attracting a loyal, health-conscious audience. The platform generated revenue through affiliate marketing, advertising, and digital products. With partnerships from major networks like Amazon Associates, Impact, and ShareASale, the business became financially stable and grew steadily.<\/p>\n\n\n\n

\u201cWe diversified our revenue streams early on,\u201d<\/em> Maggie shares, \u201cand that was crucial for the sustainability of the business. We also built a robust audience that was highly engaged, which was great for both organic growth and monetization.\u201d<\/em><\/p>\n\n\n\n

    \n
  • Business<\/strong>: VegOut Magazine<\/li>\n\n\n\n
  • Industry:<\/strong> Content Site<\/li>\n\n\n\n
  • Seller:<\/strong> Maggie Ortlieb <\/li>\n\n\n\n
  • Profit Margin: <\/strong>45%<\/li>\n\n\n\n
  • Sale Platform:<\/strong> Flippa<\/li>\n\n\n\n
  • Flippa Business Broker Support:<\/strong> Caryl Joanne Nonato<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    The Exit Challenge<\/h2>\n\n\n\n

    By the time Maggie decided to sell VegOut, the business had grown significantly, and Maggie was ready for a new challenge. Running the business at this stage wasn\u2019t as exciting for her as the early days of building and growing it.<\/p>\n\n\n\n

    Maggie had explored selling the business on her own in the past but found that potential buyers often undervalued her efforts. \u201cIn the past, I had received offers that didn\u2019t reflect the true value of the business,\u201d<\/em> Maggie says. \u201cI was ready to move on, but I wanted to make sure I was getting a fair deal.\u201d<\/em><\/p>\n\n\n[et_pb_section global_module=”44763″][\/et_pb_section]\n\n\n

    The Solution<\/h2>\n\n\n\n

    After years of attempting to sell VegOut on her own, Maggie decided to give Flippa a try. She\u2019d heard good things about the platform and was eager to see if it could help her secure the right buyer.<\/p>\n\n\n\n

    Maggie worked closely with Caryl, a Flippa broker, who guided her through every step of the listing and sales process. \u201cAt first, I was skeptical, but Caryl made everything so straightforward. She gave me clear guidance on how to present the business, and the platform\u2019s tools made it so easy to list all the details: financials, audience metrics, and more.\u201d<\/em><\/p>\n\n\n\n

    Within days, Maggie received an offer that met her asking price from a buyer with experience in running content sites – the perfect match for VegOut<\/em>. At the time of sale, Veg Out’s team had also scaled down to Maggie and just a few freelance writers, none of whom needed to stay on with the new owner. <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Results and Impact<\/h2>\n\n\n\n

    The sale of VegOut to its new owner for $170,000 was a resounding success. The buyer, already experienced in running digital content businesses, seamlessly integrated VegOut\u2019s audience and content, ensuring the continued growth of the platform.<\/p>\n\n\n\n

    \u201cI was really worried about who would take over and whether they would maintain the integrity of the brand. But the new owner was experienced, and they knew exactly what to do,\u201d Maggie reflects. \u201cThe transition was smooth, and I didn\u2019t have to spend months explaining everything. It was fast, efficient, and I was able to move on to my next venture without stress.\u201d<\/em><\/p>\n\n\n\n

    Maggie’s experience with Caryl and the Flippa team exceeded her expectations, and she was able to walk away with the peace of mind that her business was in good hands.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Lessons for Entrepreneurs Looking to Sell Their Business<\/h2>\n\n\n\n

    For aspiring content creators and entrepreneurs, Maggie\u2019s journey offers valuable lessons in both running a business and successfully exiting. <\/p>\n\n\n\n

      \n
    • Focus on the Business Side Early: <\/strong>Maggie emphasizes the importance of understanding the business side of things from the beginning. While perfection in the product is crucial, knowing how to run and manage the business is just as vital.<\/li>\n<\/ul>\n\n\n\n

      \u201cIn the beginning, I was so focused on making everything perfect, and while that\u2019s important, it\u2019s equally important to understand the business side of things,\u201d<\/em> she advises.<\/p>\n\n\n\n

        \n
      • Diversify Your Revenue Streams<\/strong>
        <\/strong>Having multiple income sources, such as affiliate marketing, ads, and digital products, was key to sustaining VegOut<\/em>. Diversifying revenue helps ensure stability and long-term growth for your business.<\/li>\n<\/ul>\n\n\n\n

        Future Plans<\/h2>\n\n\n\n

        Now that Maggie has successfully sold VegOut, she\u2019s embarked on a new venture – a sustainable travel platform. \u201cI\u2019m passionate about helping people travel more sustainably. It\u2019s a natural extension of what I\u2019ve done with VegOut, but now I\u2019m focusing on a new niche.\u201d<\/em><\/p>\n\n\n\n

        Maggie\u2019s new project promises to bring the same level of passion and commitment that she put into VegOut, but with a fresh focus.<\/p>\n\n\n\n

        \u201cI would definitely use Flippa again in the future. I had a great experience, and I\u2019m looking forward to working with them again when it\u2019s time to sell my next business.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

        In the fast-paced world of online business, finding the right platform to sell your digital asset can be a daunting task. Maggie, the founder of VegOut, a plant-based food and lifestyle publication, turned to Flippa when she decided it was time to sell.  Maggie\u2019s story is one of passion, growth, and strategic decision-making leading to […]<\/p>\n","protected":false},"author":145,"featured_media":42542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[423,19,66],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/42527"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=42527"}],"version-history":[{"count":7,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/42527\/revisions"}],"predecessor-version":[{"id":42557,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/42527\/revisions\/42557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/42542"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=42527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=42527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=42527"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=42527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}