{"id":4092,"date":"2018-11-12T08:30:21","date_gmt":"2018-11-11T22:30:21","guid":{"rendered":"https:\/\/flippa.com\/blog\/case-study-eztool\/"},"modified":"2023-12-27T09:12:51","modified_gmt":"2023-12-26T23:12:51","slug":"case-study-eztool","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/case-study-eztool\/","title":{"rendered":"SELLER SUCCESS – EZTool"},"content":{"rendered":"

Platform:<\/strong> Amazon FBA<\/span>
\n<\/span>Business Model:<\/strong> eCommerce<\/span>
\n<\/span>Business Age:<\/strong> 3 Years<\/span>
\n<\/span>Sell Price:<\/strong> $160,000<\/span><\/p>\n

EZTool<\/b> sells watch repair kits via Amazon FBA. They\u2019ve tapped into a niche and the growing direct-to-consumer FBA space. The search power and logistics capability of Amazon has helped them to find a sweet spot. The product is simple and suits the home watch enthusiast! This month EZ Tool Founder Angus Hess successfully found a buyer and has recently completed the sale on Flippa.<\/span><\/p>\n


\nWhat is the product?<\/b><\/h3>\n

EZTool sells two different watch repair kits. Kit one is more conclusive with a wrench and illustrated manual and kit two – the QuickFixxer – is a 16 piece tool kit.<\/span><\/p>\n


\nWhat makes EZTool such a good business?<\/b><\/h3>\n

There\u2019s really two things. Firstly, it\u2019s found a path to popularity in a niche. The product is well supported by a 41 page illustrated guidebook and comes with a 100-day replacement guarantee (nothing like a guarantee to woo customers). Secondly, they\u2019ve successfully leverage Amazon FBA and benefit from cost-effective shipping, storage and world class customer service. <\/span><\/p>\n


\nWho is the EZTool customer?<\/b><\/p>\n

There best selling kit is perfect for watch enthusiasts and connoisseurs alike. Aimed at those who enjoy DIY as well as those looking to save money on pricey jewellers fees the EZTool products sell steadily all year round. And, they\u2019ve found their kits have become very popular gifts.<\/span><\/p>\n


\nWhy was it so appealing?<\/b><\/h3>\n

Easy to understand this product had significant interest among the Flippa buyer community. Couple that widespread appeal with the FBA model, the strong consumer feedback scores and strong financial results – EZTool was generating between $5-14k profit monthly, which is in part due to low time commitment – and you have a winner.<\/span><\/p>\n


\nHow did Flippa assist?<\/b><\/h3>\n

The Flippa model has evolved and it\u2019s beginning to suit higher value buyers. That alone is a big win. Flippa now has over 150,000 registered buyers representing a combined purse of over $9bn wanting to be placed. There are not enough sellers. Once they pop up, sellers like EZTool are benefited from the self-service platform, lower success fees than other channels and dedicated account management. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

EZTool sells watch repair kits via Amazon FBA. They\u2019ve tapped into a niche and the growing direct-to-consumer FBA space<\/p>\n","protected":false},"author":24,"featured_media":1417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[19,435,66],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4092"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=4092"}],"version-history":[{"count":1,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4092\/revisions"}],"predecessor-version":[{"id":25374,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/4092\/revisions\/25374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/1417"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=4092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=4092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=4092"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=4092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}