{"id":39649,"date":"2025-01-31T09:07:10","date_gmt":"2025-01-30T23:07:10","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=39649"},"modified":"2026-02-20T13:40:57","modified_gmt":"2026-02-20T03:40:57","slug":"saas-multiples","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/saas-multiples\/","title":{"rendered":"SaaS Valuation Multiples in 2026 [New Data]"},"content":{"rendered":"\n<p>SaaS multiples are critical tools for valuing software-as-a-service businesses. They simplify complex financial data into actionable benchmarks, helping you understand where your business stands and how it compares to others in the market. In 2026, SaaS valuation has become more important than ever, with the global SaaS market projected to hit $390 billion this year and continue its rapid growth.<\/p>\n\n\n\n<p>Whether you plan to sell your <a href=\"#\">SaaS business<\/a>, attract investors, or simply measure your company\u2019s performance, knowing how SaaS multiples work is essential. Focusing on key metrics like recurring revenue, profitability, and customer retention, these multiples help translate your business\u2019s potential into tangible value. This guide breaks down everything you need to know about SaaS multiples and metrics so you can confidently navigate the valuation process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul>\n<li><strong>SaaS multiples<\/strong> are used to value software businesses by comparing financial metrics like <strong>revenue<\/strong>, <strong>ARR<\/strong>, and <strong>profitability<\/strong> to the <strong>company\u2019s valuation<\/strong>.<\/li>\n\n\n\n<li>In 2026, factors like <strong>ARR growth<\/strong>, <strong>customer retention<\/strong>, and <strong>market trends<\/strong> are key to securing higher multiples, typically <strong>ranging from 3x\u201310x ARR<\/strong> for private companies <strong>and 7x\u201312x<\/strong> for public ones.<\/li>\n\n\n\n<li>To boost valuation, focus on <strong>growth<\/strong>, <strong>reduce churn<\/strong>, <strong>improve efficiency<\/strong>, and <strong>showcase your unique strengths<\/strong>. High-demand sectors like <strong>AI and cybersecurity<\/strong> often see <strong>premium valuations<\/strong>.<\/li>\n\n\n\n<li><strong>Flippa can help<\/strong> refine your business value and connect you with buyers. With <strong>SaaS continuing to grow<\/strong>, it\u2019s a great time to prepare for success.<\/li>\n<\/ul>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]\n\n\n<h2 class=\"wp-block-heading\">What Are SaaS Multiples?<\/h2>\n\n\n\n<p>SaaS multiples help investors and business owners <a href=\"https:\/\/flippa.com\/blog\/how-to-value-a-saas-company\/\">evaluate the value of a SaaS company<\/a> by using key financial metrics. They work by dividing a company\u2019s valuation by specific metrics like revenue or profitability. Understanding these multiples provides a clearer picture of your business\u2019s market value and potential.<\/p>\n\n\n\n<p>If you are not comfortable doing the math manually, a SaaS calculator can automate these formulas for you, letting you compare revenue, ARR, and EBITDA-based valuations side by side.<\/p>\n\n\n\n<p>Let\u2019s break down the most common SaaS multiples and how they\u2019re calculated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  decoding=\"async\"  src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/09\/saas-valuation-methods-1.svg\" alt=\"saas valuation methods\" class=\"wp-image-42751\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue Multiple<\/h3>\n\n\n\n<p>The revenue multiple compares your company\u2019s total revenue to its valuation. It\u2019s one of the simplest ways to measure value, especially for high-growth SaaS companies focusing on expanding their customer base.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>Revenue Multiple = <a href=\"https:\/\/flippa.com\/blog\/how-to-sell-a-business\/\">Business Valuation<\/a> \u00f7 Total Revenue<\/p>\n\n\n\n<p><strong>Example: <\/strong><\/p>\n\n\n\n<p>A SaaS business generates $2 million in annual revenue and has a valuation of $10 million. <\/p>\n\n\n\n<p>The revenue multiple is: <em>10,000,000 \u00f7 2,000,000 = 5x<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARR Multiple<\/h3>\n\n\n\n<p>The annual recurring revenue (ARR) multiple focuses on the most important revenue stream for SaaS businesses: subscription revenue. Since ARR represents predictable, recurring income, it\u2019s a key metric for SaaS investors.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>ARR Multiple = Business Valuation \u00f7 ARR<\/p>\n\n\n\n<p><strong>Example:<\/strong> <\/p>\n\n\n\n<p>A SaaS company with a $5 million ARR and a valuation of $35 million. <\/p>\n\n\n\n<p>The ARR multiple is: <em>35,000,000 \u00f7 5,000,000 = 7x<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EBITDA Multiple<\/h3>\n\n\n\n<p>The EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) multiple focuses on a company\u2019s profitability. It\u2019s commonly used for more established SaaS businesses that are generating steady profits.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>EBITDA Multiple = Business Valuation \u00f7 EBITDA<\/p>\n\n\n\n<p><strong>Example:<\/strong> <\/p>\n\n\n\n<p>A SaaS company with $3 million EBITDA and a valuation of $18 million.<\/p>\n\n\n\n<p>The estimated EBITDA multiple is: <em>18,000,000 \u00f7 3,000,000 = 6x<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gross Margin Multiple<\/h3>\n\n\n\n<p>The gross margin multiple highlights how efficiently your business generates revenue compared to its costs. SaaS businesses with high gross margins (often above 75%) tend to attract higher valuations.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>Gross Margin Multiple = Business Valuation \u00f7 Gross Margin<\/p>\n\n\n\n<p><strong>Example: <\/strong><\/p>\n\n\n\n<p>If your gross margin is $8 million and your company is valued at $40 million. <\/p>\n\n\n\n<p>Your gross margin SaaS valuation multiple is: <em>40,000,000 \u00f7 8,000,000 = 5x<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Net Revenue Retention (NRR) Multiple<\/h3>\n\n\n\n<p>Net Revenue Retention (NRR) measures your ability to retain and grow revenue from existing customers. A high NRR indicates strong customer satisfaction and successful upselling.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>NRR = (Starting ARR + Upsells &#8211; Churned Revenue) \u00f7 Starting ARR<\/p>\n\n\n\n<p><strong>Example: <\/strong>A company starts with $10 million ARR, gains $3 million from upsells, and loses $1 million to churn. <\/p>\n\n\n\n<p>The NRR is: <em>(10,000,000 + 3,000,000 &#8211; 1,000,000) \u00f7 10,000,000 = 120%<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monthly Recurring Revenue (MRR) Multiple<\/h3>\n\n\n\n<p>The MRR multiple evaluates short-term recurring revenue, offering a snapshot of your company\u2019s immediate performance. It\u2019s often used for smaller SaaS businesses or those in earlier stages.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>MRR Multiple = Business Valuation \u00f7 MRR<\/p>\n\n\n\n<p><strong>Example:<\/strong> A company with $200,000 in MRR and a valuation of $2.4 million. <\/p>\n\n\n\n<p>The MRR multiple of this company would be: <em>2,400,000 \u00f7 200,000 = 12x<\/em><\/p>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]\n\n\n<h2 class=\"wp-block-heading\">How the Rule of 40 Impacts SaaS Multiples<\/h2>\n\n\n\n<p>One of the most important valuation signals in SaaS is the <strong>Rule of 40<\/strong>, the idea that a healthy SaaS business should have a combined <strong>growth rate and profit margin of at least 40%<\/strong>. For example, a business growing at 30% annually with a 10% EBITDA margin would meet this threshold.<\/p>\n\n\n\n<p>In 2026, investors are paying close attention to this metric as the market shifts from growth-at-all-costs to sustainable, profitable expansion. Companies exceeding the Rule of 40 consistently command higher EV\/ARR multiples; often <strong>2x to 3x higher<\/strong> than peers with weak margins or declining growth.<\/p>\n\n\n\n<p><strong>If you want to increase your SaaS multiple, focus on:<\/strong><\/p>\n\n\n\n<ul>\n<li>Reducing churn<\/li>\n\n\n\n<li>Improving gross margin<\/li>\n\n\n\n<li>Reinvesting profitably in growth<\/li>\n<\/ul>\n\n\n\n<p>The Rule of 40 acts as a shortcut for buyers to assess efficiency and long-term viability, especially for businesses in the $500K\u2014$5M valuation range.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img  decoding=\"async\"  src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/09\/how-to-increase-saas-multiples.svg\" alt=\"how to increase saas multiples\" class=\"wp-image-42755\" style=\"width:746px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why do SaaS Multiples Matter so Much?<\/h2>\n\n\n\n<p>SaaS multiples give you a clear way to measure your company\u2019s value. Whether you\u2019re selling, raising funds, or just benchmarking your business, these numbers help you see where you stand. Higher multiples usually mean strong growth and solid financials, while lower ones can highlight areas to improve.<\/p>\n\n\n\n<p><strong><em>&#8220;Understanding SaaS multiples is key to navigating the valuation process, whether you&#8217;re preparing for a sale or attracting investors,&#8221;<\/em><\/strong><strong> says <\/strong><a href=\"https:\/\/flippa.com\/blog\/author\/blake-hutchison\/\"><strong>Blake Hutchison, CEO of Flippa<\/strong><\/a><strong>. <\/strong><strong><em>&#8220;The right metrics not only tell a compelling story about your business but also position it effectively in a competitive marketplace.&#8221;<\/em><\/strong><\/p>\n\n\n\n<p>Multiples also let investors and <a href=\"https:\/\/flippa.com\/blog\/buying-a-saas-business-the-complete-guide-to-due-diligence\/\">SaaS buyers<\/a> compare businesses quickly. You&#8217;re more likely to secure a better valuation if your company has strong ARR growth, low churn, and efficient operations. Knowing how to interpret and improve these metrics gives you an edge when it\u2019s time to make big moves.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Factors That Affect SaaS Multiples<\/h2>\n\n\n\n<p>Several factors directly influence how a business is valued when evaluating SaaS multiples. These factors highlight a company\u2019s growth potential, operational efficiency, and customer loyalty, which are crucial for attracting premium valuations.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img  decoding=\"async\"  src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/09\/saas-valuation-biggest-impact.svg\" alt=\"saas valuation biggest impact\" class=\"wp-image-42759\" style=\"width:972px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">ARR Growth Rate<\/h3>\n\n\n\n<p>ARR growth is one of the most significant drivers of SaaS multiples. Businesses growing their ARR at 40% or more annually tend to secure premium valuations, as this growth signals strong demand and scalability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Churn Rate<\/h3>\n\n\n\n<p>The churn rate measures the percentage of customers who cancel their subscriptions over a given period. Lower churn rates (typically under 10%) indicate strong customer retention and satisfaction, directly supporting recurring revenue stability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Profit Margins<\/h3>\n\n\n\n<p>Profitability plays a key role in valuation. SaaS businesses with EBITDA margins over 20% are often seen as efficient and financially stable, making them attractive to buyers. Conversely, companies with negative EBITDA but high growth may still achieve strong valuations in high-demand markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Acquisition Cost (CAC)<\/h3>\n\n\n\n<p>Efficient CAC management reflects a company\u2019s ability to acquire customers cost-effectively. A favorable CAC to customer lifetime value (LTV) ratio of 1:3 or better shows that a business is acquiring customers efficiently and generating significant value from them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market Trends<\/h3>\n\n\n\n<p>SaaS businesses operating in high-growth sectors like AI, cybersecurity, or healthcare often command premium multiples. These industries benefit from sustained demand and innovation, making them particularly appealing to investors.<\/p>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]\n\n\n<h2 class=\"wp-block-heading\">SaaS Valuation Benchmarks for 2026<\/h2>\n\n\n\n<p>Understanding SaaS valuation benchmarks is key for anyone looking to assess or enhance the value of a SaaS business. These benchmarks are derived from market trends, historical data, and expert analyses of publicly and privately held SaaS companies. Here&#8217;s a breakdown of the expected multiples for 2026:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img  decoding=\"async\"  src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/09\/saas-multiples-by-growth-rate.svg\" alt=\"saas multiples by growth rate\" class=\"wp-image-42763\" style=\"width:849px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Private SaaS Companies<\/h3>\n\n\n\n<ul>\n<li><strong>Low Growth (&lt;20% ARR Growth):<\/strong> Valuation multiples for private SaaS companies with ARR growth below 20% typically range from <strong>3x to 5x ARR<\/strong>.<\/li>\n\n\n\n<li><strong>Moderate Growth (20-40% ARR Growth):<\/strong> Companies experiencing moderate growth can expect multiples between <strong>5x to 7x ARR<\/strong>.<\/li>\n\n\n\n<li><strong>High Growth (&gt;40% ARR Growth):<\/strong> High-growth private SaaS firms boasting ARR growth exceeding 40% may achieve multiples ranging from <strong>7x to 10x ARR<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Public SaaS Companies<\/h3>\n\n\n\n<ul>\n<li><strong>Median Multiples:<\/strong> Publicly traded SaaS companies generally exhibit valuation multiples averaging between <strong>7x to 8x ARR<\/strong>.<\/li>\n\n\n\n<li><strong>Top Performers:<\/strong> Leading public SaaS companies with exceptional growth and profitability can attain multiples exceeding <strong>10x ARR<\/strong>, reflecting strong investor confidence and market leadership.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Global Variations in Multiples<\/h3>\n\n\n\n<ul>\n<li><strong>North America:<\/strong> Typically higher multiples (8x to 15x ARR) due to market maturity.<\/li>\n\n\n\n<li><strong>Europe:<\/strong> Multiples average between 5x and 10x ARR.<\/li>\n\n\n\n<li><strong>Asia-Pacific:<\/strong> Emerging markets see 4x to 8x ARR with growth potential.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SaaS Multiples by Industry<\/h2>\n\n\n\n<p>Beyond deal size, industry can have a significant impact on valuation. Health, education, and marketing SaaS categories tend to command higher revenue or profit multiples due to strong buyer demand and defensible IP or acquisition channels. Here&#8217;s how different categories performed on Flippa in the past 18 months:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industry<\/strong><\/td><td><strong>Profit Multiple<\/strong><\/td><td><strong>Revenue Multiple<\/strong><\/td><\/tr><tr><td>Health &amp; Wellbeing<\/td><td>3.9x<\/td><td>1.8x<\/td><\/tr><tr><td>Education<\/td><td>4.1x<\/td><td>3.2x<\/td><\/tr><tr><td>Internet &amp; Security<\/td><td>3.4x<\/td><td>1.9x<\/td><\/tr><tr><td>Marketing Tools &amp; Automation<\/td><td>5.9x<\/td><td>2.1x<\/td><\/tr><tr><td>CRM Tools<\/td><td>2.6x<\/td><td>2.1x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/blog\/author\/nickcarlucci\/\"><strong><em>Nick Carlucci<\/em><\/strong><\/a><strong><em>, a Flippa broker who has overseen dozens of SaaS deals, notes that expectations around multiples shift significantly for smaller businesses: \u201cIt depends on the price. Typically below ARR of $1M, the business is owner-operated. Another individual taking this on full-time will not pay a revenue multiple for an owner-operated business. They will pay a multiple on profit generated, typically anywhere from 2x\u20134x based upon the information listed above.\u201d<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Historical Trends in SaaS Multiples<\/h2>\n\n\n\n<p>SaaS valuation multiples <a href=\"https:\/\/flippa.com\/data-insights\">have fluctuated significantly<\/a> between 2021 and 2024, influenced by market conditions and investor priorities. Profit multiples surged in 2022, driven by optimism for high-growth SaaS companies, with the top decile reaching impressive highs. However, they cooled in 2023 amid economic tightening before stabilizing at moderate levels in 2024 as market confidence rebounded.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-1-1024x683.jpg\" alt=\"\" class=\"wp-image-42001\" style=\"width:650px;height:auto\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-1-1024x683.jpg 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-1-980x653.jpg 980w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Revenue multiples followed a similar trajectory. They peaked in early 2022, fueled by strong investor interest in SaaS businesses during a period of accelerated digital adoption. By 2023, these multiples declined as the focus shifted to profitability over growth. In 2024, revenue multiples showed modest recovery, reflecting improvements in market dynamics and the increasing adoption of AI-powered SaaS solutions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-2-1024x683.jpg\" alt=\"\" class=\"wp-image-42005\" style=\"width:746px;height:auto\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-2-1024x683.jpg 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-2-980x653.jpg 980w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>These trends demonstrate a shift in investor preferences from pure growth to sustainable profitability and operational efficiency. As SaaS companies prepare for 2026, businesses with strong financial fundamentals and growth potential will likely command premium multiples.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Maximize SaaS Multiples<\/h2>\n\n\n\n<p>Achieving higher SaaS multiples requires a combination of strong financial performance, efficient operations, and strategic market positioning. Here are some actionable steps to position your SaaS business for premium valuation:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strengthen Your Key Metrics<\/h3>\n\n\n\n<p>Boosting ARR growth is essential: expand into new markets, upsell existing customers, and continually enhance your product. Minimizing churn through better onboarding and support ensures recurring revenue remains stable. Additionally, improving NRR by driving upsells and renewals showcases the enduring value of your product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Operational Efficiency<\/h3>\n\n\n\n<p>Operational efficiency signals scalability and financial health. Cut unnecessary costs and use automation tools to reduce manual processes. These actions improve profit margins, making your business more appealing to investors or buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Highlight Competitive Advantages<\/h3>\n\n\n\n<p>Demonstrate how your product stands out. A strong, unique value proposition, proprietary technology, or industry leadership can significantly boost your valuation. Highlighting your niche dominance or innovative features ensures your business is seen as a market leader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Diversify Revenue Streams<\/h3>\n\n\n\n<p>Multiple revenue streams reduce risk and enhance stability. Offer tiered pricing to attract different customer segments, introduce add-on services to boost income, and create enterprise-level packages for high-value clients. This diversification strengthens your overall revenue mix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build Scalable Customer Acquisition<\/h3>\n\n\n\n<p>A scalable acquisition strategy is key to growth. Maintain a strong CAC-to-LTV ratio, ideally 1:3 or better, to demonstrate efficient customer acquisition. Diversify your channels; combine organic, paid, and referral efforts, to ensure consistent growth without over-relying on one source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Professional Tools<\/h3>\n\n\n\n<p>Using the right tools can make a big difference in maximizing your SaaS valuation. Platforms like Flippa offer a <a href=\"https:\/\/flippa.com\/blog\/saas-valuation-calculator\/\">SaaS valuation calculator<\/a>, benchmarks, and expert guidance through their experienced business brokers. These resources help refine your multiples, clarify your business&#8217;s worth, and prepare you for a successful sale.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]\n\n\n<h2 class=\"wp-block-heading\">Case Study: How a Strong Business Model Impacts SaaS Valuation<\/h2>\n\n\n\n<p>A great example of SaaS valuation in action is the sale of a <a href=\"https:\/\/flippa.com\/blog\/squarespace-saas-case-study\/\">Squarespace-based SaaS business featured on Flippa<\/a>. This business was built on a scalable subscription model with strong recurring revenue, demonstrating many key factors influencing SaaS multiples.<\/p>\n\n\n\n<p>The company\u2019s value was driven by:<\/p>\n\n\n\n<ul>\n<li><strong>Recurring Revenue &amp; ARR Growth:<\/strong> With predictable revenue streams from a subscription-based model, the business attracted buyer interest and secured a competitive valuation.<\/li>\n\n\n\n<li><strong>Profitability &amp; Operational Efficiency:<\/strong> Unlike early-stage SaaS startups prioritizing growth over profits, this business had a strong EBITDA margin, making it more appealing to investors looking for a steady return.<\/li>\n\n\n\n<li><strong>Customer Retention &amp; Low Churn:<\/strong> High renewal rates and strong customer engagement contributed to a higher valuation multiple as buyers look for businesses with predictable revenue streams.<\/li>\n<\/ul>\n\n\n\n<p>While every SaaS business is unique, this case study shows how strong financials and solid business fundamentals can directly impact valuation. If you want to sell your SaaS company, focusing on these key areas can help maximize your multiple.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Flippa Insights: Most Recent SaaS Valuations<\/h2>\n\n\n\n<p>As one of the leading marketplaces for buying and <a href=\"https:\/\/flippa.com\/blog\/how-to-sell-a-saas-company\/\">selling SaaS businesses<\/a>, Flippa offers valuable insights into the state of SaaS valuations. By the end of 2024, Flippa facilitated the sale of 795 SaaS businesses, underscoring its reputation as a trusted platform for entrepreneurs and investors alike.<\/p>\n\n\n\n<p>A standout example is an Ads Generating SaaS business that recently sold for $1.3M, marking the highest SaaS sale on Flippa. With strong recurring revenue and robust market demand, this business achieved a highly competitive valuation. Another notable sale was Predictology, a sports prediction SaaS platform, which sold for $700K, illustrating how niche markets can still attract significant interest.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Notable Recent SaaS Sales on Flippa<\/h3>\n\n\n\n<p>These standout sales on Flippa illustrate how multiples vary depending on business age, margin, and category:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Business<\/strong><\/td><td><strong>MRR<\/strong><\/td><td><strong>Revenue Multiple<\/strong><\/td><td><strong>Profit Multiple<\/strong><\/td><td><strong>Profit Margin<\/strong><\/td><td><strong>Sale Price<\/strong><\/td><\/tr><tr><td>GoogleAds Lead Gen<\/td><td>N\/A<\/td><td>2.4x<\/td><td>5.8x<\/td><td>41%<\/td><td>$1.35M<\/td><\/tr><tr><td>Sports Data Analytics<\/td><td>$18,380<\/td><td>2.4x<\/td><td>2.8x<\/td><td>84%<\/td><td>$720K<\/td><\/tr><tr><td>Call Tracking &amp; Analytics<\/td><td>$18,116<\/td><td>2.9x<\/td><td>4.0x<\/td><td>74%<\/td><td>$725K<\/td><\/tr><tr><td>AI-Powered EdTech<\/td><td>$29,074<\/td><td>1.7x<\/td><td>4.2x<\/td><td>42%<\/td><td>$575K<\/td><\/tr><tr><td>Temporary Phone Platform<\/td><td>$13,844<\/td><td>3.9x<\/td><td>4.5x<\/td><td>87%<\/td><td>$496K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img  decoding=\"async\"  src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/09\/flippa-buyer-behavior.svg\" alt=\"flippa buyer behavior\" class=\"wp-image-42767\" style=\"width:810px;height:auto\"\/><\/figure>\n\n\n\n<p>Buyers strongly prefer SaaS businesses with churn below 6% and clear, consistent revenue performance. These benchmarks help signal predictability, which directly impacts valuation.<\/p>\n\n\n\n<p>Flippa\u2019s optimistic outlook for 2026 highlights continued growth and innovation in the SaaS space, making it an exciting time for buyers and sellers to engage in this dynamic market.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>SaaS multiples are more than just numbers; they\u2019re a window into your business&#8217;s potential, health, and scalability. Whether you\u2019re planning to attract investors, prepare for a sale, or benchmark your company\u2019s performance, understanding the factors that drive SaaS multiples is essential. Key metrics like ARR growth, churn rate, and profitability are at the heart of valuation, but broader considerations such as market trends and competitive positioning can make all the difference.<\/p>\n\n\n\n<p>By focusing on optimizing these metrics and leveraging professional tools like Flippa, you can position your business for a higher valuation and secure better opportunities. Flippa\u2019s valuation calculators, expert guidance, and access to a global network of buyers make it a trusted platform for SaaS founders looking to maximize their business\u2019s worth.<\/p>\n\n\n\n<p>The SaaS market in 2026 presents immense opportunities, with innovation and demand driving valuations higher than ever. Take the steps today to understand your business\u2019s true value and set yourself up for long-term success.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is a SaaS multiple, and how is it calculated?<\/h3>\n\n\n\n<p>A SaaS multiple is a valuation metric that compares a company\u2019s value to a specific financial measure, such as ARR, EBITDA, or revenue.<a href=\"https:\/\/flippa.com\/blog\/saas-valuation-calculator\/\"> It\u2019s calculated by dividing the company\u2019s valuation by the chosen metric<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What influences SaaS multiples the most?<\/h3>\n\n\n\n<p>Key factors include ARR growth, churn rate, profitability, and market trends. High-growth companies with strong retention rates and efficient customer acquisition often command premium multiples.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the difference between public and private SaaS multiples?<\/h3>\n\n\n\n<p>Public SaaS companies generally achieve higher multiples (8x\u201312x ARR on average) due to greater market visibility and investor confidence. Private SaaS companies often range from 3x\u2013to 8x ARR, as they carry higher perceived risks, including limited <a href=\"https:\/\/flippa.com\/blog\/dictionary\/what-is-liquidity\/\">liquidity<\/a> and smaller market footprints.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I improve my SaaS multiple?<\/h3>\n\n\n\n<p>Focus on metrics like ARR growth, NRR, and LTV. Reducing churn, increasing operational efficiency, and showcasing unique competitive advantages also play a major role.<\/p>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>SaaS multiples are critical tools for valuing software-as-a-service businesses. They simplify complex financial data into actionable benchmarks, helping you understand where your business stands and how it compares to others in the market. In 2026, SaaS valuation has become more important than ever, with the global SaaS market projected to hit $390 billion this year [&hellip;]<\/p>\n","protected":false},"author":276,"featured_media":39659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>SaaS multiples are a critical tool for evaluating the value of software-as-a-service businesses. They simplify complex financial data into actionable benchmarks, helping you understand where your business stands and how it compares to others in the market. In 2025, SaaS valuation has become more important than ever, with the global SaaS market projected to hit $390 billion this year and continue its rapid growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you plan to sell your SaaS business, attract investors, or simply measure your company\u2019s performance, knowing how SaaS multiples work is essential. Focusing on key metrics like recurring revenue, profitability, and customer retention, these multiples help translate your business\u2019s potential into tangible value. This guide breaks down everything you need to know about SaaS multiples and metrics so you can confidently navigate the valuation process.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>SaaS multiples are used to value software businesses by comparing financial metrics like revenue, ARR, and profitability to the company\u2019s valuation.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>In 2025, factors like ARR growth, customer retention, and market trends are key to securing higher multiples, typically ranging from 3x\u201310x ARR for private companies and 7x\u201312x for public ones.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>To boost valuation, focus on growth, reduce churn, improve efficiency, and showcase your unique strengths. High-demand sectors like AI and cybersecurity often see premium valuations.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Flippa can help refine your business value and connect you with buyers. With SaaS continuing to grow, it\u2019s a great time to prepare for success.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:block {\"ref\":26931} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">What Are SaaS Multiples?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SaaS multiples help investors and business owners <a href=\"https:\/\/flippa.com\/blog\/how-to-value-a-saas-company\/\">evaluate the value of a SaaS company<\/a> by using key financial metrics. They work by dividing a <a href=\"https:\/\/flippa.com\/blog\/what-sellers-need-to-know-about-buyers-valuations\/\">company\u2019s valuation<\/a> by specific metrics like revenue or profitability. Understanding these multiples provides a clearer picture of your business\u2019s market value and potential.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s break down the most common SaaS multiples and how they\u2019re calculated.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":42170,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/Article_2_1.png\" alt=\"\" class=\"wp-image-42170\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Revenue Multiple<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The revenue multiple compares your company\u2019s total revenue to its valuation. It\u2019s one of the simplest ways to measure value, especially for high-growth SaaS companies focusing on expanding their customer base.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Formula:<\/strong><strong><br><\/strong>Revenue Multiple = Business Valuation \u00f7 Total Revenue<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Example: A SaaS business generates $2 million in annual revenue and has a valuation of $10 million. The revenue multiple is:<br>10,000,000 \u00f7 2,000,000 = 5x<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">ARR Multiple<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The annual recurring revenue (ARR) multiple focuses on the most important revenue stream for SaaS businesses: subscription revenue. Since ARR represents predictable, recurring income, it\u2019s a key metric for SaaS investors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Formula:<\/strong><strong><br><\/strong>ARR Multiple = Business Valuation \u00f7 ARR<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Example: A SaaS company with a $5 million ARR and a valuation of $35 million has an ARR multiple of:<br>35,000,000 \u00f7 5,000,000 = 7x<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">EBITDA Multiple<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) multiple focuses on a company\u2019s profitability. It\u2019s commonly used for more established SaaS businesses that are generating steady profits.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Formula:<\/strong><strong><br><\/strong>EBITDA Multiple = Business Valuation \u00f7 EBITDA<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Example: A SaaS company with $3 million EBITDA and a valuation of $18 million has an EBITDA multiple of:<br>18,000,000 \u00f7 3,000,000 = 6x<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Gross Margin Multiple<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The gross margin multiple highlights how efficiently your business generates revenue compared to its costs. SaaS businesses with high gross margins (often above 75%) tend to attract higher valuations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Formula:<\/strong><strong><br><\/strong>Gross Margin Multiple = Business Valuation \u00f7 Gross Margin<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Example: If your gross margin is $8 million and your company is valued at $40 million, your gross margin multiple is:<br>40,000,000 \u00f7 8,000,000 = 5x<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Net Revenue Retention (NRR) Multiple<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Net Revenue Retention (NRR) measures your ability to retain and grow revenue from existing customers. A high NRR indicates strong customer satisfaction and successful upselling.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Formula:<\/strong><strong><br><\/strong>NRR = (Starting ARR + Upsells - Churned Revenue) \u00f7 Starting ARR<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Example: A company starts with $10 million ARR, gains $3 million from upsells, and loses $1 million to churn. The NRR is:<br>(10,000,000 + 3,000,000 - 1,000,000) \u00f7 10,000,000 = 120%<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Monthly Recurring Revenue (MRR) Multiple<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The MRR multiple evaluates short-term recurring revenue, offering a snapshot of your company\u2019s immediate performance. It\u2019s often used for smaller SaaS businesses or those in earlier stages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Formula:<\/strong><strong><br><\/strong>MRR Multiple = Business Valuation \u00f7 MRR<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Example: A company with $200,000 in MRR and a valuation of $2.4 million has an MRR multiple of:<br>2,400,000 \u00f7 200,000 = 12x<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":26931} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How the Rule of 40 Impacts SaaS Multiples<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the most important valuation signals in SaaS is the <strong>Rule of 40<\/strong>, the idea that a healthy SaaS business should have a combined <strong>growth rate and profit margin of at least 40%<\/strong>. For example, a business growing at 30% annually with a 10% EBITDA margin would meet this threshold.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In 2025, investors are paying close attention to this metric as the market shifts from growth-at-all-costs to sustainable, profitable expansion. Companies exceeding the Rule of 40 consistently command higher EV\/ARR multiples; often <strong>2x to 3x higher<\/strong> than peers with weak margins or declining growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want to increase your SaaS multiple, focus on:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Reducing churn<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Improving gross margin<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Reinvesting profitably in growth<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The Rule of 40 acts as a shortcut for buyers to assess efficiency and long-term viability, especially for businesses in the $500K\u2014$5M valuation range.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":42104,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-how-to-increase-saas-multiples-1024x576.jpg\" alt=\"\" class=\"wp-image-42104\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Why do SaaS Multiples Matter so Much?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SaaS multiples give you a clear way to measure your company\u2019s value. Whether you\u2019re selling, raising funds, or just benchmarking your business, these numbers help you see where you stand. Higher multiples usually mean strong growth and solid financials, while lower ones can highlight areas to improve.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>\"Understanding SaaS multiples is key to navigating the valuation process, whether you're preparing for a sale or attracting investors,\"<\/em><\/strong><strong> says <\/strong><a href=\"https:\/\/flippa.com\/blog\/author\/blake-hutchison\/\"><strong>Blake Hutchison, CEO of Flippa<\/strong><\/a><strong>. <\/strong><strong><em>\"The right metrics not only tell a compelling story about your business but also position it effectively in a competitive marketplace.\"<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Multiples also let investors and buyers compare SaaS businesses quickly. You're more likely to secure a better valuation if your company has strong ARR growth, low churn, and efficient operations. Knowing how to interpret and improve these metrics gives you an edge when it\u2019s time to make big moves.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Key Factors That Affect SaaS Multiples<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Several factors directly influence how a business is valued when evaluating SaaS multiples. These factors highlight a company\u2019s growth potential, operational efficiency, and customer loyalty, which are crucial for attracting premium valuations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":42108,\"width\":\"972px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-saas-valuation-biggest-impacts-1024x576.jpg\" alt=\"\" class=\"wp-image-42108\" style=\"width:972px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">ARR Growth Rate<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>ARR growth is one of the most significant drivers of SaaS multiples. Businesses growing their ARR at 40% or more annually tend to secure premium valuations, as this growth signals strong demand and scalability.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Churn Rate<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The churn rate measures the percentage of customers who cancel their subscriptions over a given period. Lower churn rates (typically under 10%) indicate strong customer retention and satisfaction, directly supporting recurring revenue stability.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Profit Margins<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Profitability plays a key role in valuation. SaaS businesses with EBITDA margins over 20% are often seen as efficient and financially stable, making them attractive to buyers. Conversely, companies with negative EBITDA but high growth may still achieve strong valuations in high-demand markets.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Customer Acquisition Cost (CAC)<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Efficient CAC management reflects a company\u2019s ability to acquire customers cost-effectively. A favorable CAC to customer lifetime value (LTV) ratio of 1:3 or better shows that a business is acquiring customers efficiently and generating significant value from them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Market Trends<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SaaS businesses operating in high-growth sectors like AI, cybersecurity, or healthcare often command premium multiples. These industries benefit from sustained demand and innovation, making them particularly appealing to investors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":26931} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">SaaS Valuation Benchmarks for 2025<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Understanding SaaS valuation benchmarks is key for anyone looking to assess or enhance the value of a SaaS business. These benchmarks are derived from market trends, historical data, and expert analyses of publicly and privately held SaaS companies. Here's a breakdown of the expected multiples for 2025:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":42112,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-saas-multiples-by-growth-1024x576.jpg\" alt=\"\" class=\"wp-image-42112\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Private SaaS Companies<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Low Growth (&lt;20% ARR Growth):<\/strong> Valuation multiples for private SaaS companies with ARR growth below 20% typically range from <strong>3x to 5x ARR<\/strong>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Moderate Growth (20-40% ARR Growth):<\/strong> Companies experiencing moderate growth can expect multiples between <strong>5x to 7x ARR<\/strong>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>High Growth (&gt;40% ARR Growth):<\/strong> High-growth private SaaS firms boasting ARR growth exceeding 40% may achieve multiples ranging from <strong>7x to 10x ARR<\/strong>.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Public SaaS Companies<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Median Multiples:<\/strong> Publicly traded SaaS companies generally exhibit valuation multiples averaging between <strong>7x to 8x ARR<\/strong>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Top Performers:<\/strong> Leading public SaaS companies with exceptional growth and profitability can attain multiples exceeding <strong>10x ARR<\/strong>, reflecting strong investor confidence and market leadership.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Global Variations in Multiples<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>North America:<\/strong> Typically higher multiples (8x to 15x ARR) due to market maturity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Europe:<\/strong> Multiples average between 5x and 10x ARR.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Asia-Pacific:<\/strong> Emerging markets see 4x to 8x ARR with growth potential.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">SaaS Multiples by Industry<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Beyond deal size, industry can have a significant impact on valuation. Health, education, and marketing SaaS categories tend to command higher revenue or profit multiples due to strong buyer demand and defensible IP or acquisition channels. Here's how different categories performed on Flippa in the past 18 months:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Industry<\/strong><\/td><td><strong>Profit Multiple<\/strong><\/td><td><strong>Revenue Multiple<\/strong><\/td><\/tr><tr><td>Health &amp; Wellbeing<\/td><td>3.9x<\/td><td>1.8x<\/td><\/tr><tr><td>Education<\/td><td>4.1x<\/td><td>3.2x<\/td><\/tr><tr><td>Internet &amp; Security<\/td><td>3.4x<\/td><td>1.9x<\/td><\/tr><tr><td>Marketing Tools &amp; Automation<\/td><td>5.9x<\/td><td>2.1x<\/td><\/tr><tr><td>CRM Tools<\/td><td>2.6x<\/td><td>2.1x<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/flippa.com\/blog\/author\/nickcarlucci\/\"><strong><em>Nick Carlucci<\/em><\/strong><\/a><strong><em>, a Flippa broker who has overseen dozens of SaaS deals, notes that expectations around multiples shift significantly for smaller businesses: \u201cIt depends on the price. Typically below ARR of $1M, the business is owner-operated. Another individual taking this on full-time will not pay a revenue multiple for an owner-operated business. They will pay a multiple on profit generated, typically anywhere from 2x\u20134x based upon the information listed above.\u201d<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Historical Trends in SaaS Multiples<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SaaS valuation multiples <a href=\"https:\/\/flippa.com\/data-insights\">have fluctuated significantly<\/a> between 2021 and 2024, influenced by market conditions and investor priorities. Profit multiples surged in 2022, driven by optimism for high-growth SaaS companies, with the top decile reaching impressive highs. However, they cooled in 2023 amid economic tightening before stabilizing at moderate levels in 2024 as market confidence rebounded.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":42001,\"width\":\"650px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-1-1024x683.jpg\" alt=\"\" class=\"wp-image-42001\" style=\"width:650px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Revenue multiples followed a similar trajectory. They peaked in early 2022, fueled by strong investor interest in SaaS businesses during a period of accelerated digital adoption. By 2023, these multiples declined as the focus shifted to profitability over growth. In 2024, revenue multiples showed modest recovery, reflecting improvements in market dynamics and the increasing adoption of AI-powered SaaS solutions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":42005,\"width\":\"746px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-historical-data-2-1024x683.jpg\" alt=\"\" class=\"wp-image-42005\" style=\"width:746px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>These trends demonstrate a shift in investor preferences from pure growth to sustainable profitability and operational efficiency. As SaaS companies prepare for 2025, businesses with strong financial fundamentals and growth potential will likely command premium multiples.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How to Maximize SaaS Multiples<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Achieving higher SaaS multiples requires a combination of strong financial performance, efficient operations, and strategic market positioning. Here are some actionable steps to position your SaaS business for premium valuation:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Strengthen Your Key Metrics<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Boosting ARR growth is essential: expand into new markets, upsell existing customers, and continually enhance your product. Minimizing churn through better onboarding and support ensures recurring revenue remains stable. Additionally, improving NRR by driving upsells and renewals showcases the enduring value of your product.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Optimize Operational Efficiency<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Operational efficiency signals scalability and financial health. Cut unnecessary costs and use automation tools to reduce manual processes. These actions improve profit margins, making your business more appealing to investors or buyers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Highlight Competitive Advantages<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Demonstrate how your product stands out. A strong, unique value proposition, proprietary technology, or industry leadership can significantly boost your valuation. Highlighting your niche dominance or innovative features ensures your business is seen as a market leader.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Diversify Revenue Streams<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Multiple revenue streams reduce risk and enhance stability. Offer tiered pricing to attract different customer segments, introduce add-on services to boost income, and create enterprise-level packages for high-value clients. This diversification strengthens your overall revenue mix.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Build Scalable Customer Acquisition<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A scalable acquisition strategy is key to growth. Maintain a strong CAC-to-LTV ratio, ideally 1:3 or better, to demonstrate efficient customer acquisition. Diversify your channels; combine organic, paid, and referral efforts, to ensure consistent growth without over-relying on one source.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Use Professional Tools<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Using the right tools can make a big difference in maximizing your SaaS valuation. Platforms like Flippa offer valuation calculators, benchmarks, and expert guidance through their experienced business brokers. These resources help refine your multiples, clarify your business's worth, and prepare you for a successful sale.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":26931} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Case Study: How a Strong Business Model Impacts SaaS Valuation<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A great example of SaaS valuation in action is the sale of a <a href=\"https:\/\/flippa.com\/blog\/squarespace-saas-case-study\/\">Squarespace-based SaaS business featured on Flippa<\/a>. This business was built on a scalable subscription model with strong recurring revenue, demonstrating many key factors influencing SaaS multiples.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The company\u2019s value was driven by:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Recurring Revenue &amp; ARR Growth:<\/strong> With predictable revenue streams from a subscription-based model, the business attracted buyer interest and secured a competitive valuation.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Profitability &amp; Operational Efficiency:<\/strong> Unlike early-stage SaaS startups prioritizing growth over profits, this business had a strong EBITDA margin, making it more appealing to investors looking for a steady return.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Customer Retention &amp; Low Churn:<\/strong> High renewal rates and strong customer engagement contributed to a higher valuation multiple as buyers look for businesses with predictable revenue streams.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>While every SaaS business is unique, this case study shows how strong financials and solid business fundamentals can directly impact valuation. If you want to sell your SaaS company, focusing on these key areas can help maximize your multiple.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Flippa Insights: Most Recent SaaS Valuations<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As one of the leading marketplaces for buying and selling SaaS businesses, <a href=\"http:\/\/flippa.com\">Flippa<\/a> offers valuable insights into the state of SaaS valuations. By the end of 2024, Flippa facilitated the sale of 795 SaaS businesses, underscoring its reputation as a trusted platform for entrepreneurs and investors alike.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A standout example is an Ads Generating SaaS business that recently sold for $1.3M, marking the highest SaaS sale on Flippa. With strong recurring revenue and robust market demand, this business achieved a highly competitive valuation. Another notable sale was Predictology, a sports prediction SaaS platform, which sold for $700K, illustrating how niche markets can still attract significant interest.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Notable Recent SaaS Sales on Flippa<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>These standout sales on Flippa illustrate how multiples vary depending on business age, margin, and category:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Business<\/strong><\/td><td><strong>MRR<\/strong><\/td><td><strong>Revenue Multiple<\/strong><\/td><td><strong>Profit Multiple<\/strong><\/td><td><strong>Profit Margin<\/strong><\/td><td><strong>Sale Price<\/strong><\/td><\/tr><tr><td>GoogleAds Lead Gen<\/td><td>N\/A<\/td><td>2.4x<\/td><td>5.8x<\/td><td>41%<\/td><td>$1.35M<\/td><\/tr><tr><td>Sports Data Analytics<\/td><td>$18,380<\/td><td>2.4x<\/td><td>2.8x<\/td><td>84%<\/td><td>$720K<\/td><\/tr><tr><td>Call Tracking &amp; Analytics<\/td><td>$18,116<\/td><td>2.9x<\/td><td>4.0x<\/td><td>74%<\/td><td>$725K<\/td><\/tr><tr><td>AI-Powered EdTech<\/td><td>$29,074<\/td><td>1.7x<\/td><td>4.2x<\/td><td>42%<\/td><td>$575K<\/td><\/tr><tr><td>Temporary Phone Platform<\/td><td>$13,844<\/td><td>3.9x<\/td><td>4.5x<\/td><td>87%<\/td><td>$496K<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":42116,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2025\/08\/flippa-buyer-behaviour-1-1024x576.jpg\" alt=\"\" class=\"wp-image-42116\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Buyers strongly prefer SaaS businesses with churn below 6% and clear, consistent revenue performance. These benchmarks help signal predictability, which directly impacts valuation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Flippa\u2019s optimistic outlook for 2025 highlights continued growth and innovation in the <a href=\"https:\/\/flippa.com\/buy\/sitetype\/saas\">SaaS space<\/a>, making it an exciting time for buyers and sellers to engage in this dynamic market.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SaaS multiples are more than just numbers; they\u2019re a window into your business's potential, health, and scalability. Whether you\u2019re planning to attract investors, prepare for a sale, or benchmark your company\u2019s performance, understanding the factors that drive SaaS multiples is essential. Key metrics like ARR growth, churn rate, and profitability are at the heart of valuation, but broader considerations such as market trends and competitive positioning can make all the difference.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By focusing on optimizing these metrics and leveraging professional tools like Flippa, you can position your business for a higher valuation and secure better opportunities. Flippa\u2019s valuation calculators, expert guidance, and access to a global network of buyers make it a trusted platform for SaaS founders looking to maximize their business\u2019s worth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The SaaS market in 2025 presents immense opportunities, with innovation and demand driving valuations higher than ever. Take the steps today to understand your business\u2019s true value and set yourself up for long-term success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">What is a SaaS multiple, and how is it calculated?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A SaaS multiple is a valuation metric that compares a company\u2019s value to a specific financial measure, such as ARR, EBITDA, or revenue. It\u2019s calculated by dividing the company\u2019s valuation by the chosen metric.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">What influences SaaS multiples the most?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Key factors include ARR growth, churn rate, profitability, and market trends. High-growth companies with strong retention rates and efficient customer acquisition often command premium multiples.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">What\u2019s the difference between public and private SaaS multiples?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Public SaaS companies generally achieve higher multiples (8x\u201312x ARR on average) due to greater market visibility and investor confidence. Private SaaS companies often range from 3x\u2013to 8x ARR, as they carry higher perceived risks, including limited <a href=\"https:\/\/flippa.com\/blog\/dictionary\/what-is-liquidity\/\">liquidity<\/a> and smaller market footprints.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">How can I improve my SaaS multiple?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Focus on metrics like ARR growth, NRR, and LTV. Reducing churn, increasing operational efficiency, and showcasing unique competitive advantages also play a major role.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":26931} \/-->","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[19,33,513,534,430,527],"tags":[563],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/39649"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/276"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=39649"}],"version-history":[{"count":28,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/39649\/revisions"}],"predecessor-version":[{"id":59304,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/39649\/revisions\/59304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/39659"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=39649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=39649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=39649"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=39649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}