{"id":3893,"date":"2015-04-02T21:16:10","date_gmt":"2015-04-02T11:16:10","guid":{"rendered":"https:\/\/flippa.com\/blog\/digital-auto-gauges-com-sells-for-16100\/"},"modified":"2025-11-28T00:02:31","modified_gmt":"2025-11-27T14:02:31","slug":"digital-auto-gauges-com-sells-for-16100","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/digital-auto-gauges-com-sells-for-16100\/","title":{"rendered":"Digital-Auto-Gauges.com sells for $16,100 on Flippa, and we’ve got an exclusive interview with the seller!"},"content":{"rendered":"

Over the past several months we’ve posted a bunch of case studies and interviews<\/a> with website buyers, detailing some of the top entrepreneurs on Flippa and the high-end web businesses they have purchased. Today, we’re going to change gears for a bit and talk to someone on the other side of a transaction, a seller. Don’t miss this interview with Joel Gross, the seller of Digital-Auto-Gauges.com, an eCommerce site sold at auction on Flippa for $16,100!<\/p>\n

Tell us about your background as web entrepreneur<\/h2>\n

I graduated from the University of Washington in 2006 with a B.A. in business and finance. I also have an extensive background in SEO and website design. In 2009, I founded CoalitionTechnologies.com<\/a>, a digital marketing agency that has slowly grown from four people working in my 400 square foot apartment to 50 employees in a 5,000 square foot office space.<\/p>\n

You recently sold Digital-Auto-Gauges.com for $16,100 on Flippa, can you tell us a little bit about the site and how you started it?<\/h2>\n

I built Digital Auto Gauges in 2008. It was the first eCommerce website that I had ever created. The site itself sells car gauges, mostly for commercial trucks, but also for mass production market trucks as well. I started the company with an idea from a buddy of mine who was interested in auto gauges and cars. After some research I discovered that this niche market didn\u2019t have any strong competitors. Using the SEO skills I have learned over the years, I created an optimized site with unique content, and the business took off.<\/p>\n

Why did you ultimately decide to put Digital Auto Gauges up for sale on Flippa?<\/h2>\n

Since DAG was a side-project I worked on in my free time, I slowly started paying less attention to it as my main business (Coalition Technologies) began to grow. For the last two years, I have not touched the site all. Because of this, it just made sense to sell, and I decided to auction the site on Flippa because the platform is easy to use and has an established userbase of high-net-worth buyers ready to scoop up quality web businesses.<\/p>\n

Are you continuing to work with the new owner of the site?<\/h2>\n

I have worked with the buyer to transition the company, which he now has total control over. I have made myself available to him for the next couple months for questions in case anything arises, but for all intents and purposes the transition has been finalized. I am happy with the price I received from the auction, and I am very much looking forward to seeing the changes the new owner will implement.<\/p>\n

Now that you\u2019ve sold Digital Auto Gauges, do you have any tips for other web entrepreneurs looking to sell websites on Flippa?<\/h2>\n

I would say the best tip for anyone looking to sell websites, is to make sure that the website is well managed and organized. If you have a high-quality site and are able to effectively convey that to buyers and provide proof of financials and traffic, the process will go smoothly.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over the past several months we’ve posted a bunch of case studies and interviews with website buyers, detailing some of the top entrepreneurs on Flippa and the high-end web businesses they have purchased. Today, we’re going to change gears for a bit and talk to someone on the other side of a transaction, a seller. […]<\/p>\n","protected":false},"author":79,"featured_media":1110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[19,11,34],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/3893"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=3893"}],"version-history":[{"count":1,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/3893\/revisions"}],"predecessor-version":[{"id":57934,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/3893\/revisions\/57934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/1110"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=3893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=3893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=3893"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=3893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}