{"id":3365,"date":"2011-09-14T08:16:35","date_gmt":"2011-09-13T22:16:35","guid":{"rendered":"https:\/\/flippa.com\/blog\/case-study-the-serial-investor-strikes-again\/"},"modified":"2025-12-03T23:53:02","modified_gmt":"2025-12-03T13:53:02","slug":"case-study-the-serial-investor-strikes-again","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/case-study-the-serial-investor-strikes-again\/","title":{"rendered":"CASE STUDY: The serial internet entrepreneur strikes again!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-sold-141-500\">Sold: $141,500<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-views-7-349\">Views: 7,349<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bidders-17\">Bidders: 17<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n<p>Designer\/developer Calvin Froedge might have built his business, Creative Logic Media, on a base of great web projects, but by the time he landed a large programming gig in 2010, he knew what he wanted.<\/p>\n<p><strong>The Company<\/strong><\/p>\n<p>\u201cI started Creative Logic Media over the summer when I was 16 \u2026 selling websites to local businesses,\u201d he says. He built the business over the next few years, but when he landed the programming gig, he decided to sell up.<\/p>\n<p>\u201cI had no expectations,\u201d he says of <a href=\"https:\/\/flippa.com\/124962-high-end-software-development-consultancy-200k-revenue-in-2010\">his Flippa sale<\/a>, which netted over $100,000 and featured in <a href=\"https:\/\/flippa.com\/a-list\">the A-List premium website review newsletter<\/a>.<\/p>\n<p>The buyer, Adam Radly, is a serial internet entrepreneur and investor. \u201cI\u2019ve bought approximately 15 large business priced at more than $1 million and countless micro businesses priced\u00a0below $100K,\u201d he explains.<\/p>\n<p>\u201cI was planning on starting a new business to offer these services but came across this business on Flippa and decided to buy it instead.\u201d<\/p>\n<p>Given his history, it\u2019s no surprise that Adam needed what he describes as \u201ca lot more info\u201d than most site sellers usually provide\u2014even on Flippa. Adam admits that Calvin \u201cspent months working on straightening up the books, auditing the financial statements, etc. to make all of the accounting more professional.\u201d<\/p>\n<p>\u201cIt was a big eye opener to how the business world expects you to do business,\u201d Calvin adds. While he had a great portfolio and loyal clients, it was the financials that really sealed the deal.\u00a0With the additional information in hand, Adam felt comfortable with the business\u2019s position.<\/p>\n<p><strong>The Journey<\/strong><\/p>\n<p>Building trust was an important part of the process for both parties. \u201cThe sale process was fine,\u201d Adam explains, \u201cbecause the seller and I took control of the situation and addressed each other&#8217;s concerns.\u201d<\/p>\n<p>For Calvin, one of those concerns was around the fact that this was his baby\u2014a business he\u2019d worked to build with real, live clients, over a period of years. But, he says, \u201cI wanted and needed to let go in order to move onto other things I was more interested in.\u201d<\/p>\n<p><strong>Their Satisfaction<\/strong><\/p>\n<p>Today, Calvin\u2019s pleased with the way things have turned out. Adam\u2019s just hired a team member to run the business, and has plans to grow Creative Logic Media to include online video production, SEO, and social media management services.<\/p>\n<p>And both have other projects on the boil. \u201cI\u2019m working on two other startups,\u201d Adam reveals. \u201cOne is an <a href=\"#\">ecommerce business<\/a> focused on the &#8220;green&#8221; world, and another will be a major review site.\u201d<\/p>\n<p>For Calvin, a regular income as a programmer hasn\u2019t stopped his aspirations as an internet entrepreneur. \u201cI just built LumberHandling.com to help my family market their lumber handling equipment,\u201d he says, adding that he\u2019s also built a payments system for the CodeIgniter web framework, which allows users to use one API to communicate with multiple payment systems.<\/p>\n<p>\u201cYou can find out more at <span style=\"text-decoration: underline;\">calvinfroedge.com<\/span>,\u201d he says. \u201cI&#8217;m also working on MangoReservations.com \u2026 and People2Remember.com.\u201d<\/p>\n<p>Sounds like we\u2019ll be seeing more from both of these internet entrepreneurs real soon.<\/p>\n<p><b>Thinking of selling?<\/b><\/p>\n<p><a href=\"https:\/\/flippa.com\/online-business-valuation\"><span style=\"font-weight: 400;\">Get a free online business valuation today\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Or get in touch with a Flippa Account Manager at <\/span><a href=\"mailto:accountmanager@flippa.com\"><span style=\"font-weight: 400;\">accountmanager@flippa.com<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sold: $141,500 Views: 7,349 Bidders: 17 Designer\/developer Calvin Froedge might have built his business, Creative Logic Media, on a base of great web projects, but by the time he landed a large programming gig in 2010, he knew what he wanted. The Company \u201cI started Creative Logic Media over the summer when I was 16 [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33,11],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/3365"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=3365"}],"version-history":[{"count":2,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/3365\/revisions"}],"predecessor-version":[{"id":58280,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/3365\/revisions\/58280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=3365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=3365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=3365"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=3365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}