{"id":26968,"date":"2024-07-09T13:44:58","date_gmt":"2024-07-09T03:44:58","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=26968"},"modified":"2025-07-16T22:49:52","modified_gmt":"2025-07-16T12:49:52","slug":"online-business-data-insights","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/online-business-data-insights\/","title":{"rendered":"Online Business Trends and Data Insights: Monthly Update"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Search Intent <\/h2>\n\n\n\n<p>Flippa sees 1 million searches a month which gives us a great indication of buyer demand for online businesses.<\/p>\n\n\n\n<p>In the past 30 days, we&#8217;ve seen notable shifts in the top keywords searched on Flippa:<\/p>\n\n\n\n<ul>\n<li>Travel dropped out of the top 5 keywords.<\/li>\n\n\n\n<li>App emerged as the 5th most searched keyword.<\/li>\n\n\n\n<li>Shopify held its position as the #1 keyword searched for in June.<\/li>\n<\/ul>\n\n\n\n<div style=\"display:flex;flex-direction:column;\"> <iframe src=\"https:\/\/flippa.com\/embed-graph\/6f0d967d-e508-4e46-968f-ab50da4c3f38\" style=\"width:100%;height:645px;\" frameborder=\"0\"><\/iframe> <a href=\"https:\/\/flippa.com\/data-insights?buy_sell=PR_DataInsights_EmbedGraphs\" style=\"margin-right:110px;margin-top:-35px;padding: 10px 0;width: fit-content;background-color:white;font-family:'Open Sans','Helvetica Neue',Helvetica,sans-serif;color:#0058FF;text-decoration:none;font-size:14px;font-weight:600;line-height:21px;display:flex;align-items: center;gap: 0.25rem;\" target=\"_blank\" rel=\"noopener\"> <span>View the latest data insights and market trends on Flippa.com<\/span> <img decoding=\"async\" src=\"https:\/\/d1zazrti94enmy.cloudfront.net\/images\/arrow-right.svg\" alt=\"Go to flippa\" width=\"14\" height=\"14\" \/> <\/a> <\/div>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]\n\n\n<h2 class=\"wp-block-heading\">Trending Search Terms<\/h2>\n\n\n\n<ol>\n<li><strong>Adsense Approved<\/strong>: Continues to be a hot topic for revenue generation, with searches jumping up by 231% this month.<\/li>\n\n\n\n<li><strong>Website Design<\/strong>: Showcasing the power of UX and UI, searches grew by an impressive 423%.<\/li>\n\n\n\n<li><strong>Entrepreneur<\/strong>: Increased by 245%, making it the second biggest growth in searches for the month.<\/li>\n<\/ol>\n\n\n\n<p><strong>Top 6 Search Terms in the Last Month:<\/strong><\/p>\n\n\n\n<div style=\"display:flex;flex-direction:column;\"> <iframe src=\"https:\/\/flippa.com\/embed-graph\/3c42aaa4-617e-4170-8cae-8b63a6811f64\" style=\"width:100%;height:281px;\" frameborder=\"0\"><\/iframe> <a href=\"https:\/\/flippa.com\/data-insights?buy_sell=PR_DataInsights_EmbedGraphs\" style=\"margin-right:110px;margin-top:-35px;padding: 10px 0;width: fit-content;background-color:white;font-family:'Open Sans','Helvetica Neue',Helvetica,sans-serif;color:#0058FF;text-decoration:none;font-size:14px;font-weight:600;line-height:21px;display:flex;align-items: center;gap: 0.25rem;\" target=\"_blank\" rel=\"noopener\"> <span>View the latest data insights and market trends on Flippa.com<\/span> <img decoding=\"async\" src=\"https:\/\/d1zazrti94enmy.cloudfront.net\/images\/arrow-right.svg\" alt=\"Go to flippa\" width=\"14\" height=\"14\" \/> <\/a> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Profit &amp; Revenue Multiples<\/h2>\n\n\n\n<p>As we head into July, we have the newly launched H1 data from 2025.<\/p>\n\n\n\n<ul>\n<li><strong>Consistency<\/strong>: Profit multiples have remained steady compared to the second half of last year, with a slight increase in the average from 2.23x in H2 of 2023 to 2.36x in H1 of 2025.<\/li>\n\n\n\n<li><strong>Apps Leading the Way<\/strong>: The biggest increase came from apps, which jumped to an average annual profit multiple of 3.39x.<\/li>\n<\/ul>\n\n\n\n<p>Below you can see the annual profit multiples for all asset types valued over $25,000 from 2021 to 2023 in six month periods. <\/p>\n\n\n\n<div style=\"display:flex;flex-direction:column;\"> <iframe src=\"https:\/\/flippa.com\/embed-graph\/1b582068-bbaf-4fef-936c-2632d7cde21d\" style=\"width:100%;height:445px;\" frameborder=\"0\"><\/iframe> <a href=\"https:\/\/flippa.com\/data-insights?buy_sell=PR_DataInsights_EmbedGraphs\" style=\"margin-right:110px;margin-top:-35px;padding: 10px 0;width: fit-content;background-color:white;font-family:'Open Sans','Helvetica Neue',Helvetica,sans-serif;color:#0058FF;text-decoration:none;font-size:14px;font-weight:600;line-height:21px;display:flex;align-items: center;gap: 0.25rem;\" target=\"_blank\" rel=\"noopener\"> <span>View the latest data insights and market trends on Flippa.com<\/span> <img decoding=\"async\" src=\"https:\/\/d1zazrti94enmy.cloudfront.net\/images\/arrow-right.svg\" alt=\"Go to flippa\" width=\"14\" height=\"14\" \/> <\/a> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Buyer Liquidity<\/h2>\n\n\n\n<ul>\n<li>Our buyer pool continues to grow, with a 10K increase in active buyers month-on-month, now totalling&nbsp;<strong>353K active buyers<\/strong>. These buyers report a combined wallet of $65.5 billion.<\/li>\n<\/ul>\n\n\n\n<div style=\"display:flex;flex-direction:column;\"> <iframe src=\"https:\/\/flippa.com\/embed-graph\/d913e891-ab1f-4257-9163-0b447c6b0ae8\" style=\"width:100%;height:445px;\" frameborder=\"0\"><\/iframe> <a href=\"https:\/\/flippa.com\/data-insights?buy_sell=PR_DataInsights_EmbedGraphs\" style=\"margin-right:110px;margin-top:-35px;padding: 10px 0;width: fit-content;background-color:white;font-family:'Open Sans','Helvetica Neue',Helvetica,sans-serif;color:#0058FF;text-decoration:none;font-size:14px;font-weight:600;line-height:21px;display:flex;align-items: center;gap: 0.25rem;\" target=\"_blank\" rel=\"noopener\"> <span>View the latest data insights and market trends on Flippa.com<\/span> <img decoding=\"async\" src=\"https:\/\/d1zazrti94enmy.cloudfront.net\/images\/arrow-right.svg\" alt=\"Go to flippa\" width=\"14\" height=\"14\" \/> <\/a> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Time to Sell<\/h2>\n\n\n\n<ul>\n<li><strong>For Businesses Over $1 Million<\/strong>: The median time to find your buyer is 28 days. Once found, the median time to sell is 65 days. Notably, one seller closed a $1 million+ deal in just 7 days, setting a record for the quickest sale in that price bracket.<\/li>\n<\/ul>\n\n\n\n<p>Below you can see a breakdown of the average time it takes for businesses valued at $1,000,000 or more to match with a buyer. <\/p>\n\n\n\n<div style=\"display:flex;flex-direction:column;\"> <iframe src=\"https:\/\/flippa.com\/embed-graph\/5d3821bb-62a6-4662-9f3d-0674aa8644bd\" style=\"width:100%;height:445px;\" frameborder=\"0\"><\/iframe> <a href=\"https:\/\/flippa.com\/data-insights?buy_sell=PR_DataInsights_EmbedGraphs\" style=\"margin-right:110px;margin-top:-35px;padding: 10px 0;width: fit-content;background-color:white;font-family:'Open Sans','Helvetica Neue',Helvetica,sans-serif;color:#0058FF;text-decoration:none;font-size:14px;font-weight:600;line-height:21px;display:flex;align-items: center;gap: 0.25rem;\" target=\"_blank\" rel=\"noopener\"> <span>View the latest data insights and market trends on Flippa.com<\/span> <img decoding=\"async\" src=\"https:\/\/d1zazrti94enmy.cloudfront.net\/images\/arrow-right.svg\" alt=\"Go to flippa\" width=\"14\" height=\"14\" \/> <\/a> <\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Below you can see a breakdown of the average time it takes for a business valued at $1,000,000 or more to sell on Flippa. <\/p>\n\n\n\n<div style=\"display:flex;flex-direction:column;\"> <iframe src=\"https:\/\/flippa.com\/embed-graph\/c3f1261e-0b1f-4a6b-8472-8527a01464e7\" style=\"width:100%;height:445px;\" frameborder=\"0\"><\/iframe> <a href=\"https:\/\/flippa.com\/data-insights?buy_sell=PR_DataInsights_EmbedGraphs\" style=\"margin-right:110px;margin-top:-35px;padding: 10px 0;width: fit-content;background-color:white;font-family:'Open Sans','Helvetica Neue',Helvetica,sans-serif;color:#0058FF;text-decoration:none;font-size:14px;font-weight:600;line-height:21px;display:flex;align-items: center;gap: 0.25rem;\" target=\"_blank\" rel=\"noopener\"> <span>View the latest data insights and market trends on Flippa.com<\/span> <img decoding=\"async\" src=\"https:\/\/d1zazrti94enmy.cloudfront.net\/images\/arrow-right.svg\" alt=\"Go to flippa\" width=\"14\" height=\"14\" \/> <\/a> <\/div>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Search Intent Flippa sees 1 million searches a month which gives us a great indication of buyer demand for online businesses. In the past 30 days, we&#8217;ve seen notable shifts in the top keywords searched on Flippa: View the latest data insights and market trends on Flippa.com Trending Search Terms Top 6 Search Terms in [&hellip;]<\/p>\n","protected":false},"author":183,"featured_media":26974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33,513,17,19],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/26968"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/183"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=26968"}],"version-history":[{"count":5,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/26968\/revisions"}],"predecessor-version":[{"id":41612,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/26968\/revisions\/41612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/26974"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=26968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=26968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=26968"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=26968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}