{"id":17507,"date":"2022-10-12T06:52:46","date_gmt":"2022-10-11T20:52:46","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=17507"},"modified":"2025-12-04T00:13:58","modified_gmt":"2025-12-03T14:13:58","slug":"how-to-exit-a-business","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/how-to-exit-a-business\/","title":{"rendered":"Exiting an Ecommerce Business to Becoming a Business Coach With Jessica Williamson"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jessica sold her swimwear brand on Flippa. Here&#039;s how she achieved it | #MakingMillionaires\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/uFVlTkqaSew?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>At the age of 22, like many aspiring entrepreneurs, Jessica from Perth, Australia had various ideas for businesses to jumpstart, which ultimately led to an exit with Flippa. <\/p>\n\n\n\n<p>Ultimately, her love for fashion and Instagram won over, and with a background in digital marketing, Ete swimwear was born in 2016.<\/p>\n\n\n\n<p>In less than 7 months, the swimwear <a href=\"#\">ecommerce business<\/a> transformed into a full-fledged operating business with international warehouses, systems, and processes.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019ve found my passion in helping other women build their confidence, business, mindset, and really make anything possible,\u201d Jessica says.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center\"><blockquote><p><em>&#8220;I&#8217;ve found my passion in helping other women build their confidence, business, mindset, and really make anything possible.&#8221;<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p>This confidence is a trait that Jessica possessed in herself. In 2019, she was running a total of 5 businesses.<\/p>\n\n\n\n<p>But as any entrepreneur can attest, running various businesses had its challenges. Ensuring that these businesses were operating and scaling successfully led to burnout.<\/p>\n\n\n\n<p>\u201cI thought, there\u2019s no point in holding onto this,\u201d Jessica says. \u201cThat was amazing, that was part of who I am, my journey, but I am opening myself up now to what gets to be my new chapter.\u201d<\/p>\n\n\n\n<p>This new chapter meant discovering Flippa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/ITD21-16.jpeg\" alt=\"\" class=\"wp-image-17510\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/ITD21-16.jpeg 960w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/ITD21-16-300x300.jpeg 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/ITD21-16-150x150.jpeg 150w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/ITD21-16-768x768.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Finding the perfect buyer pool<\/strong><\/h2>\n\n\n\n<p>\u201cBeing on Flippa allowed me to reach people all over the world,\u201d says Jessica. \u201cThis is awesome because it opened me up to a global buyer base and a lot of my customers and warehouses are in the U.S.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center\"><blockquote><p>&#8220;Being on Flippa allowed me to reach people all over the world. It opened me up to a global buyer base.&#8221;<\/p><\/blockquote><\/figure>\n\n\n\n<p>Like many business owners, building a business from the ground up was personal. It meant hours of work, dedication, creativity, and perseverance. It only made sense that whomever was to acquire Ete Swimwear was going to possess the same level of passion and connection to the brand.&nbsp;<\/p>\n\n\n\n<p>\u201cIt was really amazing \u2013 there was a lot of interest in the brand,\u201d says Jessica. \u201cIt really came down to one buyer that was really passionate about taking the business to the next level.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_8081-1024x682.jpeg\" alt=\"\" class=\"wp-image-17509\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_8081-1024x682.jpeg 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_8081-300x200.jpeg 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_8081-768x512.jpeg 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_8081.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>No setbacks, just gains<\/strong><\/h2>\n\n\n\n<p>When it comes to selling a business, Jessica is cognizant of the hesitation some business owners may face.<\/p>\n\n\n\n<p>Many entrepreneurs who start a business don\u2019t necessarily have an exit in mind. Selling a business shouldn\u2019t necessarily be perceived as failure, but rather as an opportunity to regain one&#8217;s sense of time, freedom, wellbeing, and financial freedom.&nbsp;<\/p>\n\n\n\n<p>For Jessica, though her business did not take up much time, an exit allowed her to free up mental capacity, improve her overall wellbeing, reduce stress, and attend to other areas of her life.<\/p>\n\n\n\n<p>\u201cFlippa has changed my life in being able to <a href=\"#\">sell my business<\/a>,\u201d Jessica says. \u201cOther people will find Flippa helpful because the alternative is to either sell it to people you know or an old school broker who quite doesn\u2019t know how to sell online businesses or ecommerce.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center\"><blockquote><p>&#8220;Flippa has changed my life in being able to sell my business. People will find Flippa helpful.&#8221;<\/p><\/blockquote><\/figure>\n\n\n\n<p>Today, Jessica is a business and mindset coach. You can visit her website at https:\/\/www.jessicawilliamson.com.au and listen to more from Jessica when she joined us on <a href=\"https:\/\/flippa.com\/blog\/humans-of-flippa-jessica-williamson\/\">Humans of Flippa<\/a>.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/flippa.com\/blog\/humans-of-flippa-jessica-williamson\/\">Watch Jessica on Humans of Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the age of 22, like many aspiring entrepreneurs, Jessica from Perth, Australia had various ideas for businesses to jumpstart, which ultimately led to an exit with Flippa. Ultimately, her love for fashion and Instagram won over, and with a background in digital marketing, Ete swimwear was born in 2016. In less than 7 months, [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":17522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66,291,19,553,506],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/17507"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=17507"}],"version-history":[{"count":4,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/17507\/revisions"}],"predecessor-version":[{"id":58312,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/17507\/revisions\/58312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/17522"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=17507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=17507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=17507"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=17507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}