{"id":16993,"date":"2022-09-21T04:30:40","date_gmt":"2022-09-20T18:30:40","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=16993"},"modified":"2025-12-09T19:13:47","modified_gmt":"2025-12-09T09:13:47","slug":"service-business-multiples","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/service-business-multiples\/","title":{"rendered":"\ud83d\udc07\ud83c\udfa9 Service business multiples"},"content":{"rendered":"\n<p>Hey there \ud83d\udc4b,<\/p>\n\n\n\n<p>In this week\u2019s Alts by Flippa newsletter I discuss:<\/p>\n\n\n\n<ul>\n<li>Picking asking prices on services businesses<\/li>\n\n\n\n<li>How to Find Good Website Deals on Flippa<\/li>\n\n\n\n<li>This Week&#8217;s Flippa Featured Content Sites<\/li>\n\n\n\n<li>Google giving TLDs it sells more search traffic?<\/li>\n\n\n\n<li>This Week&#8217;s Flippa Featured Domains<\/li>\n\n\n\n<li>Stop spending ETH on NFT tools<\/li>\n<\/ul>\n\n\n\n<p>Every heading is a discussion channel in the Alts by Flippa discord community &#8211;&nbsp;<a href=\"https:\/\/discord.gg\/altsbyflippa\" target=\"_blank\" rel=\"noopener\">come join over 1800 of us<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/flippa.com\/alts-by-flippa\">Subscribe to ALTS<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#acquisitions<\/h2>\n\n\n\n<p>Nate Ginsburg from Centurica drops the best chart so far in my opinion, showing asking price SDE multiples by business model:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/SDE-Multipliers-By-Model-1024x580.png\" alt=\"\" class=\"wp-image-17061\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/SDE-Multipliers-By-Model-1024x580.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/SDE-Multipliers-By-Model-300x170.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/SDE-Multipliers-By-Model-768x435.png 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/SDE-Multipliers-By-Model.png 1512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It seems like the market has agreed on what the asking price for content sites (2x-4.5x) and e-commerce stores (1.5x-5.5x) should be.<\/p>\n\n\n\n<p>Whereas with SaaS (2x \u2013 7.5x) and especially service (with a range of 1x \u2013 7x annual profit) it\u2019s game on!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#contentsites<\/h2>\n\n\n\n<p>Back in 2020 I wrote a 5 part blog series for Flippa on how to invest in websites. Here&#8217;s the full list \/ <a href=\"https:\/\/twitter.com\/RichardPatey\/status\/1572171940424744966?s=20&amp;t=Hwf4GTKCIi8xip6lbYDZsw\" target=\"_blank\" rel=\"noopener\">thread on Twitter<\/a>. <\/p>\n\n\n\n<p>The final part of the series was <a href=\"https:\/\/flippa.com\/blog\/how-to-find-good-website-deals-on-flippa\/\">How to Find Good Website Deals on Flippa<\/a> which is something I&#8217;m now looking at again for myself (after 18 months focussed on crypto \/ NFTs).<\/p>\n\n\n\n<p>In the post was a search string which no longer works so I needed to create some new ones.<\/p>\n\n\n\n<p>Basically I want to buy potential (vs realised potential) rather than revenue. <\/p>\n\n\n\n<p>This recent <a href=\"https:\/\/twitter.com\/DomWellsOnfolio\/status\/1571767615223377920?s=20&amp;t=3KTPEfV9XsrwGUf16VK9LQ\" target=\"_blank\" rel=\"noopener\">conversation on Twitter<\/a> between me &amp; Dom Wells sums it up well:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"932\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-15.27.16-1024x932.png\" alt=\"\" class=\"wp-image-17052\" style=\"width:768px;height:699px\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-15.27.16-1024x932.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-15.27.16-300x273.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-15.27.16-768x699.png 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-15.27.16.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Instead I want to buy site age, link history and search traffic that is spread across a large number of pages. And then blow it up with AI content from <a href=\"https:\/\/contentatscale.ai\/?fpr=alts\" target=\"_blank\" rel=\"noopener\">Content at Scale<\/a>&nbsp;(mentioned in&nbsp;last week\u2019s newsletter).<\/p>\n\n\n\n<p>As such here is my new criteria:<\/p>\n\n\n\n<ul>\n<li>Revenue-generating? Yes (but we&#8217;ll filter out anything significant)<\/li>\n\n\n\n<li>Websites and Online businesses &gt; Website Types &gt; Content<\/li>\n\n\n\n<li>Monthly Pageviews &gt; 1,000+<\/li>\n\n\n\n<li>Monthly Profit &gt; $1-$500<\/li>\n\n\n\n<li>Age &gt; 3+ years<\/li>\n\n\n\n<li>Includes only &gt; Verified Traffic (<a href=\"https:\/\/support.flippa.com\/hc\/en-us\/articles\/4842857720079-What-does-it-mean-when-a-listing-is-Verified-\">data verified<\/a> through Google Analytics)<\/li>\n<\/ul>\n\n\n\n<p>And this is the <a href=\"https:\/\/www.dpbolvw.net\/click-100712695-15259424?url=https%3A%2F%2Fflippa.com%2Fsearch%3Fquery%255Bkeyword%255D%3D%26search_template%3Dmost_relevant%26filter%255Bpage_views_per_month%255D%255Bmin%255D%3D1000%26filter%255Bprofit_per_month%255D%255Bmin%255D%3D100%26filter%255Bage%255D%255Bmin%255D%3D36%26cjevent%3D33ff22533b2911ed824e01350a18050f%26utm_source%3Dcj%26utm_content%3D100712695%26utm_term%3D15259424%26utm_campaign%3DProfit%2520Is%2520Good%2520Ltd%26cjdata%3DMXxZfDB8WXww%26filter%255Bprofit_per_month%255D%255Bmax%255D%3D499%26filter%255Bsale_method%255D%3Dauction%2Cclassified%26filter%255Bhas_verified_traffic%255D%3DT%26filter%255Bstatus%255D%3Dopen%26filter%255Bproperty_type%255D%3Dwebsite%26filter%255Bsitetype%255D%3Dcontent%2Cblog%2Cdirectory%2Creview%2Cforum-community%26filter%255Brevenue_generating%255D%3DT\">new search string<\/a> where there are currently 39 <a href=\"https:\/\/www.dpbolvw.net\/click-100712695-15259424?url=https%3A%2F%2Fflippa.com%2Fsearch%3Fquery%255Bkeyword%255D%3D%26search_template%3Dmost_relevant%26filter%255Bpage_views_per_month%255D%255Bmin%255D%3D1000%26filter%255Bprofit_per_month%255D%255Bmin%255D%3D100%26filter%255Bage%255D%255Bmin%255D%3D36%26cjevent%3D33ff22533b2911ed824e01350a18050f%26utm_source%3Dcj%26utm_content%3D100712695%26utm_term%3D15259424%26utm_campaign%3DProfit%2520Is%2520Good%2520Ltd%26cjdata%3DMXxZfDB8WXww%26filter%255Bprofit_per_month%255D%255Bmax%255D%3D499%26filter%255Bsale_method%255D%3Dauction%2Cclassified%26filter%255Bhas_verified_traffic%255D%3DT%26filter%255Bstatus%255D%3Dopen%26filter%255Bproperty_type%255D%3Dwebsite%26filter%255Bsitetype%255D%3Dcontent%2Cblog%2Cdirectory%2Creview%2Cforum-community%26filter%255Brevenue_generating%255D%3DT\">smaller revenue-generating websites<\/a> for sale. <\/p>\n\n\n\n<p>I would do a break down in terms of my due diligence thoughts and ways to generate upside but I&#8217;m already competing with myself enough with the above!<\/p>\n\n\n\n<p>Instead I\u2019ll just highlight a few larger revenue-generating content sites on the platform below that offer job-replacement level income.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">This Week&#8217;s Flippa Featured Content Sites<\/h3>\n\n\n\n<p>5 year old content site in biking niche | Revenue from affiliate programs, Amazon Associates &amp; Mediavine | 77K users L30D. Pre-approved on Boopos for $155K | Asking Price $395K | Confidential listing (will need NDA) | <a href=\"https:\/\/flippa.com\/11272669-5-year-old-content-site-in-biking-niche-revenue-from-affiliate-programs-amazon-associates-mediavine-77k-users-l30d-pre-approved-on-boopos-for-155k\">Listing URL<\/a><\/p>\n\n\n\n<p>11 year content site brand in recipe niche | $7800\/m av profit L3M from 18 affiliate programs, Amazon &amp; AdThrive | 90K+ users from search L30D | 77K subscribers | Asking price $320K | Confidential listing | <a href=\"https:\/\/flippa.com\/11272771-11-year-content-site-brand-in-recipe-niche-7800-m-av-profit-l3m-from-18-affiliate-programs-amazon-adthrive-90k-users-from-search-l30d-77k-subscribers\">Listing URL<\/a><\/p>\n\n\n\n<p>Successful 9-year-old, Content Site, in the Survival\/Prepper Niche, Making $12,522\/m from Diverse Sources in Affiliate Marketing and Display Advertising | Open listing by broker Joe Burrill so URLs are shown: ShtfPreparedness.com &amp; ShtfDad.com | Asking price $360K | <a href=\"https:\/\/www.dpbolvw.net\/click-100712695-15233091?url=https%3A%2F%2Fflippa.com%2F11201142-successful-9-year-old-content-site-in-the-survival-prepper-niche-making-12-522-m-from-diverse-sources-in-affiliate-marketing-and-display-advertising\">Listing URL<\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#domains<\/h2>\n\n\n\n<p>Andrew Allemann over at Domain Name Wire wrote a post on <a href=\"https:\/\/domainnamewire.com\/2022\/09\/16\/which-top-level-domains-are-truly-popular\/\" target=\"_blank\" rel=\"noopener\">which new top level domains<\/a> get the most traffic, and included this <a href=\"https:\/\/www.dataprovider.com\/insights\/domains\/beyond-registration-numbers-how-popular-are-new-generic-tlds\/\" target=\"_blank\" rel=\"noopener\">chart by Dataprovider.com<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/New-gTLDs-traffic-1024x611.png\" alt=\"\" class=\"wp-image-17028\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/New-gTLDs-traffic-1024x611.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/New-gTLDs-traffic-300x179.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/New-gTLDs-traffic-768x458.png 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/New-gTLDs-traffic.png 1482w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With all the web3 companies over the last year, I would have expected .xyz to lead the pack, however it&#8217;s actually .dev top-level domain name operated by Google that is up top, with .app also in the top 5.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">This Week&#8217;s Flippa Featured Domains<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/11289286-shoppingaddiction-com\">shoppingaddiction.com<\/a> &#8211; $55 asking price at auction (2 bids), reserve not met, 9 days left<\/p>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/11284101-officialapps-com\">officialapps.com<\/a> &#8211; $55 asking price at auction (2 bids), reserve not met, 22 days left<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kqzyfj.com\/click-100712695-15233091?url=https%3A%2F%2Fflippa.com%2F11283041-gamerworld-com\">gamerworld.com<\/a> &#8211; $350K asking price<\/p>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/11283268-wemakemillionaire-com\">wemakemillionaire.com<\/a> &#8211; $2,999 asking price at auction (no bids), reserve $9,999, 23 days left<\/p>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/11289820-preschoolfromhome-com\">preschoolfromhome.com<\/a> &#8211; asking price at auction $50K (no bids), reserve $60K, 24 days left<\/p>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/11289203-waterrok-com\">waterrok.com<\/a> &#8211; asking price at auction $10 (no bids), reserve $49, 25 days left<\/p>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/11289191\">giftdonations.com<\/a> &#8211; asking price at auction $25 (3 bids), reserve not met, 25 days left<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#nfts<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/twitter.com\/NFT_GOD\" target=\"_blank\" rel=\"noopener\">NFT God<\/a> dropped a great thread on how it&#8217;s not necessary to spend ETH or buy NFT paid memberships for tools in order to make money, even in this bear market:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">STOP spending money on NFT tools<br><br>There are literally thousands of free tools you can start using right now<br><br>Here are 6 free NFT tools so good they&#39;ll make you money even in a bear market:<\/p>&mdash; Alex Finn (@NFT_GOD) <a href=\"https:\/\/twitter.com\/NFT_GOD\/status\/1569359679674884097?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 12, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Back in my most active minting days last summer, I was using&nbsp;<a href=\"https:\/\/icy.tools\/collections\" target=\"_blank\" rel=\"noopener\">Icy Tools<\/a>&nbsp;to find new trending collections, but his recommendation of&nbsp;Flips.Finance&nbsp;as his \u201ccup of coffee\u201d dashboard has definitely got me interested again in spending any spare ETH I have left.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>That&#8217;s it for for this week, don&#8217;t forget to <a href=\"https:\/\/discord.gg\/altsbyflippa\" target=\"_blank\" rel=\"noopener\">come join over 1800 of us<\/a> in the Discord community where we discuss all these stories and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"472\" height=\"696\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-18.59.53.png\" alt=\"\" class=\"wp-image-17076\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-18.59.53.png 472w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-18.59.53-203x300.png 203w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/flippa.com\/alts-by-flippa\">Subscribe to ALTS<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hey there \ud83d\udc4b, In this week\u2019s Alts by Flippa newsletter I discuss: Every heading is a discussion channel in the Alts by Flippa discord community &#8211;&nbsp;come join over 1800 of us. #acquisitions Nate Ginsburg from Centurica drops the best chart so far in my opinion, showing asking price SDE multiples by business model: It seems [&hellip;]<\/p>\n","protected":false},"author":123,"featured_media":17309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[503,33,19],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/16993"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=16993"}],"version-history":[{"count":5,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/16993\/revisions"}],"predecessor-version":[{"id":58521,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/16993\/revisions\/58521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/17309"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=16993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=16993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=16993"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=16993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}