{"id":16613,"date":"2023-09-06T05:03:03","date_gmt":"2023-09-05T19:03:03","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=16613"},"modified":"2025-12-03T22:53:38","modified_gmt":"2025-12-03T12:53:38","slug":"masterminds-the-value-of-seo","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/masterminds-the-value-of-seo\/","title":{"rendered":"The Value of SEO when Buying and Selling Online Businesses"},"content":{"rendered":"\n<p>Flippa sees hundreds of new listings launched every week, as well as thousands of new buyers who value direct and organic traffic when assessing a business to acquire. Direct and organic traffic is one of the more complex things to build, so how can you do it? Through SEO, of course.<\/p>\n\n\n\n<p><p>In this episode of <strong>Humans of Flippa<\/strong>&nbsp;we are joined by four experts and cover diverse topics including:<\/p>\n<ul>\n<li>How to generate organic traffic to your website<\/li>\n<li>How to increase the value of your website and generate more revenue<\/li>\n<li>What sellers need to focus on when preparing to sell<\/li>\n<li>What buyers need to look out for, and much more!&nbsp;<\/li>\n<\/ul>\n<div class=\"wp-block-group is-layout-constrained\">\n<div class=\"wp-block-group__inner-container\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><iframe title=\"The Value of SEO when Buying &amp; Selling an Online Business | Humans of Flippa\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/UWpMTLXScRQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n<div class=\"wp-block-group is-layout-constrained\">\n<div class=\"wp-block-group__inner-container\">\n<p><strong><em>Do You Own an Online Business? Find Out How Much it\u2019s Worth<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<p><em>Flippa\u2019s intelligent valuations engine is the industry\u2019s most accurate tool, taking into consideration thousands of sales and live buyer demand. Find out what your business is worth with our free valuation tool and\u00a0<a href=\"https:\/\/flippa.com\/free-valuation?buy_sell=blog\">plan your next move<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/flippa.com\/free-valuation?buy_sell=blog\"><em><strong>Get a FREE Valuation Now &gt;<\/strong><\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Meet our Masterminds<\/h2>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Diana Richardson | Social Media &amp; Community Manager |&nbsp;<a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/diana-richardson-8965a317\/\" target=\"_blank\" rel=\"noopener\">Diana Richardson<\/a>&nbsp;is the Social Media &amp; Community Manager at Semrush, a widely used platform for SEO, PPC, SMM, and Keyword research. With over 15 years of experience Diana has a wealth of knowledge when it comes to SEO, PPC, Social and Email Marketing.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Nik Ranger<strong> | <\/strong>Senior Technical SEO Specialist<strong> |&nbsp;<\/strong><a href=\"https:\/\/dejanmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dejan Marketing<\/a><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"http:\/\/linkedin.com\/in\/nik-ranger-06086a27\" target=\"_blank\" rel=\"noopener\">Nik Ranger<\/a> is an award-winning Senior Technical SEO Specialist and the head of SEO Collective&nbsp;Australia \u2014 an educational organisation that shares the latest in search trends, algorithm updates and transformative strategies. Published in two books,&nbsp; Nik was ranked&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/seo-experts\/\" target=\"_blank\" rel=\"noopener\">#87 of 202 Top SEO Experts You Should Be Following<\/a>&nbsp;by Search Engine Journal.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Nick Brogden | Founder and SEO Lead |&nbsp;<a href=\"https:\/\/www.earnedmedia.com.au\/\" target=\"_blank\" rel=\"noopener\">Earned Media<\/a><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/nicholasbrogden\/\" target=\"_blank\" rel=\"noopener\">Nick Brodgen<\/a>&nbsp;is the Founder at&nbsp;<a href=\"http:\/\/www.earnedmedia.com.au\/\" target=\"_blank\" rel=\"noopener\">Earned Media<\/a>. He\u2019s a content optimisation specialist who has guest lectured on the topic of content marketing at the University of Technology of Sydney. Nick is a regular marketing expert for the Network 7 TV show&nbsp;<a href=\"https:\/\/www.kochiesbusinessbuilders.com.au\/\" target=\"_blank\" rel=\"noopener\">Kochie Business Builder<\/a>, and is a respected author in the digital media industry.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Mike van der Heijden | Founder |\u00a0Portal Ventures<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><p><a href=\"https:\/\/www.linkedin.com\/in\/mikevanderheijden\/\" target=\"_blank\" rel=\"noopener\">Mike van der Heijden<\/a>&nbsp;is a veteran of the digital marketing industry and founder of Portal Ventures, a hybrid SEO\/Consultancy specialising in helping online marketplaces generate revenue through effective and scalable search engine optimisation strategies.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Value of SEO when Buying and Selling an Online Business: episode breakdown<\/h2>\n<p>Short for time? We&#8217;ve narrowed down the most important moments of this episode, so you can skip right where you need to.<\/p>\n<ul>\n<li><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=0s\" target=\"_blank\" rel=\"noopener\">00:00<\/a> &#8211; <a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=144s\" target=\"_blank\" rel=\"noopener\">02:24<\/a>: Introduction<\/li>\n<li><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=145s\" target=\"_blank\" rel=\"noopener\">02:25<\/a> &#8211; <a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=626s\" target=\"_blank\" rel=\"noopener\">10:26<\/a>: Ways SEO can increase or decrease value of your website<\/li>\n<li><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=627s\" target=\"_blank\" rel=\"noopener\">10:27<\/a> &#8211; <a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=1363s\" target=\"_blank\" rel=\"noopener\">22:43<\/a>: How SEO impacts your business exit<\/li>\n<li><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=1364s\" target=\"_blank\" rel=\"noopener\">22:44<\/a> &#8211; <a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=1685s\" target=\"_blank\" rel=\"noopener\">28:05<\/a>: Factors buyers should be aware of when they purchase an asset<\/li>\n<li><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=1686s\" target=\"_blank\" rel=\"noopener\">28:06<\/a> &#8211; <a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=2010s\" target=\"_blank\" rel=\"noopener\">33:30<\/a>: SEO vs Paid Marketing<\/li>\n<li><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=2011s\" target=\"_blank\" rel=\"noopener\">33:31<\/a> &#8211; <a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=2285s\" target=\"_blank\" rel=\"noopener\">38:05<\/a>: The economics of paid search<\/li>\n<li><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=2286s\" target=\"_blank\" rel=\"noopener\">38:06<\/a> &#8211; <a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=_ttpSkxGA68&amp;t=2517s\" target=\"_blank\" rel=\"noopener\">41:57<\/a>: Top SEO tips<\/li>\n<\/ul><\/p>\n\n\n\n<p>Ready to own your own business? Find your perfect match on <a href=\"https:\/\/flippa.com?buy_sell=blog\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/flippa.com\/\">Flippa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct and organic traffic is one of the more complex things to build, so how can you do it? Discover all the SEO tricks with our new Masterminds episode on SEO.<\/p>\n","protected":false},"author":158,"featured_media":25174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[28,554,506],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/16613"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=16613"}],"version-history":[{"count":8,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/16613\/revisions"}],"predecessor-version":[{"id":58238,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/16613\/revisions\/58238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/25174"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=16613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=16613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=16613"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=16613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}