{"id":15269,"date":"2022-06-24T00:52:18","date_gmt":"2022-06-23T14:52:18","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=15269"},"modified":"2022-06-24T00:52:26","modified_gmt":"2022-06-23T14:52:26","slug":"featured-listing-an-ecommerce-that-provides-luxury-picnic-setups-all-over-southern-california","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-an-ecommerce-that-provides-luxury-picnic-setups-all-over-southern-california\/","title":{"rendered":"Featured Listing: An Ecommerce That Provides Luxury Picnic Setups All Over Southern California"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I’m a Surgical tech at a local hospital in Southern California but I have done event planning for over 10 years on the side. I started my business just before the pandemic and quickly started getting bookings. I had baby #2 and now It’s time I slow down business and focus on my kids.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

We have a 20X10 Storage unit full of items we use for our setups. We are constantly buying and selling our items to keep our look fresh.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

We usually spend about $200- $500 on ads per month and can generate 2-3 bookings per month at an average of $1300. So I would say it’s about $100 CAC and that usually gets us referrals too.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

We market our service thru Facebook, Instagram, local vendors, and word of mouth<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

I say it takes 1-2 hrs per day to do the clerical work and prep time is about 4hr per event plus the actual event. You can easily hire VA for clerical stuff and a sales rep to close bookings. It’s possible to make this business run with 2 people plus paid services like movers, delivery, drivers, etc. Automation is very little since we deal in people and sales, but there is always room to improve.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Customer service skills, sales skills, design skills, reliable truck, and time management system<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Weddings, Corporate events, Build a team and do more events per day, offer new services like DJ or Food<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

our inventory is consistently changing so our event setups look good.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

We currently make money from the following: Private picnic setups, group picnic setups, bridal showers, baby showers, birthdays, proposal setups, and some Micro Wedding setups<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Instagram<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

Facebook and Instagram ads about $200- $500 per month. I feel that if you invest more time in ads and website SEO you can generate more bookings but you need more staff.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

currently, there is 1 person (me) during the day-to-day items and 1 helper on event days<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

I am just my 2nd baby and I need to focus more time on them since we don’t have help.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I’m a Surgical tech at a local hospital in Southern California but I have done event planning for over 10 years on the side. I started my business just before the pandemic and quickly started getting bookings. […]<\/p>\n","protected":false},"author":19,"featured_media":15270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/15269"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=15269"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/15269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/15270"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=15269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=15269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=15269"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=15269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}