{"id":15238,"date":"2022-06-21T03:32:14","date_gmt":"2022-06-20T17:32:14","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=15238"},"modified":"2022-06-21T03:32:16","modified_gmt":"2022-06-20T17:32:16","slug":"featured-listing-a-3-year-old-ecommerce-that-specializes-in-the-sale-of-womens-beach-dresses","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-a-3-year-old-ecommerce-that-specializes-in-the-sale-of-womens-beach-dresses\/","title":{"rendered":"Featured Listing: A 3-Year-Old eCommerce that Specializes in the Sale of Women’s Beach Dresses"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I created doudouneland.fr in October 2019 in order to offer French-speaking customers a large selection of quality down jackets.<\/p>\n\n\n\n

The site quickly found its target and is growing quickly without any advertising, which gives a lot of satisfaction.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

Down jackets are mainly made in Asia.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

8% of our customers become repeat customers in 2021. This figure is up 12% from 2020, demonstrating the growing appeal of our brand. The lifetime value is 109 euros.<\/p>\n\n\n\n

Regarding customer acquisition, we do not advertise and we do not use social networks or e-mail, with the exception of follow-up e-mails concerning abandoned carts.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

Most of our products are labeled with our brand: doudouneland.
Our logo appears on the textile label and also on a custom hang tag attached to the jacket with a thread. The transparent packaging bag is also branded with our logo.<\/p>\n\n\n\n

96% of our customers are French. 4% of our customers are located in Belgium, Switzerland, and Luxembourg.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

I work alone for half an hour or an hour a day.<\/p>\n\n\n\n

Order processing is fully automated. In a single payment by credit card on a secure site, I pay for all purchases of goods that correspond to the orders of the day. It only takes a minute or two a day. As soon as payment is made, orders are processed by our suppliers and shipped directly to our customers.<\/p>\n\n\n\n

I also select new products to put online. In 2021, I put 16 new products online, but I could have done a lot more.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

To continue to operate the site on its current basis requires responding to customer emails. That’s two to three emails a day.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n