{"id":14573,"date":"2022-06-14T04:13:27","date_gmt":"2022-06-13T18:13:27","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=14573"},"modified":"2022-06-14T04:13:29","modified_gmt":"2022-06-13T18:13:29","slug":"featured-listing-2-year-old-content-business-in-the-sports-outdoor-industry","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-2-year-old-content-business-in-the-sports-outdoor-industry\/","title":{"rendered":"Featured Listing: 2-Year-Old Content Business in the Sports & Outdoor Industry"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I have hunted my whole life and have always wanted to make money online. I combined the two. I write about hunting topics, help people find deals and in turn, I’ve been able to make $20k+ in the last year from it.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

I’ve spent no money on customer acquisition. I’ve focused on organic growth.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

organically via Facebook and WordPress<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Yes, it is owner-operated. I usually spend 4-6 hours per week doing research, updating posts, and writing new articles.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

keep affiliate links up to date. engage with email contacts. add content regarding deer hunting b\/c people who are involved in this niche have disposable income.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

-Adding additional content with low competition keywords
-Hiring writers to create content in specific sub-niches
-Build a Youtube channel<\/a> to review products and drive site traffic<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

it was a ghost town at first and then one day I wrote an article about a product that I knew was launching and BAM! I added affiliate links for the products in the article and the commissions started rolling in. I was able to build a good list of email contacts as well.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

affiliate via Amazon, Impact, Avantlink, Shareasale, Rakuten, Flexoffers, and eBay affiliates.
display ads via Ezoic<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

organic and email<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

The only marketing cost I would say exists is the email autoresponder. and that is minimal compared to the income per month<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

1<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

I have several other sites I want to focus on.<\/p>\n\n\n\n

\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I have hunted my whole life and have always wanted to make money online. I combined the two. I write about hunting topics, help people find deals and in turn, I’ve been able to make $20k+ in […]<\/p>\n","protected":false},"author":19,"featured_media":14574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/14573"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=14573"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/14573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/14574"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=14573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=14573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=14573"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=14573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}