{"id":14453,"date":"2022-06-03T06:34:12","date_gmt":"2022-06-02T20:34:12","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=14453"},"modified":"2022-06-08T03:13:29","modified_gmt":"2022-06-07T17:13:29","slug":"featured-listing-ecommerce-business-in-the-sport-lifestyle-niche","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-ecommerce-business-in-the-sport-lifestyle-niche\/","title":{"rendered":"Featured Listing: Ecommerce Business in the Sport & Lifestyle Niche"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

25-year sporting goods industry veteran. Vermonter enjoys an active lifestyle, skiing, snowboarding, cycling, and outdoor adventure. After working in the sporting goods industry for a few different companies I wanted to pursue my own adventures & Action Sport Optics was born.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

Mostly overseas, location varies by supplier.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

We sell to customers all over the world via social media, google search, PPC, 3rd party platforms, organic search, and digital marketing initiatives.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Yes, owner-operated. This is a full-time job and some aspects of the multi-channel selling platform are automated. We have & do have part-time help when needed & do contract out some development work. As operated we are in a 3rd party warehouse that does do some of the warehouse operations.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Ecommerce experience & sporting goods experience would be very helpful. Please see the detailed ” About ” Section in our business listing that contains detailed information about the business.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

See the ” About Section ” in the business listing for a detailed outline. Some of the key and big opportunity is increased inventory, increased SKU counts, increased category, increased digital marketing, and additional 3rd party & marketing initiatives. The development of a private label product program is also a key opportunity.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

I have grown this business from a very small collection of products to over 2000 SKUs from industry-leading brands.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

We sell products online via our website & 3rd party platforms to customers all over the world. We have all the major payment options including Amazon Pay, all major credit cards & Paypal.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Website<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

The owner-operated and the core of the business is the owner. As it grows further from this point it will need more manpower. We do contract out some work on a part-time basis and we use a 3rd party warehouse that handles some warehouse operations.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

Ready for new challenges and want to get the business into the hands of someone who has the resources to invest into the business. There is significant & large upside potential.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? 25-year sporting goods industry veteran. Vermonter enjoys an active lifestyle, skiing, snowboarding, cycling, and outdoor adventure. After working in the sporting goods industry for a few different companies I wanted to pursue my own adventures & Action […]<\/p>\n","protected":false},"author":19,"featured_media":14454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/14453"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=14453"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/14453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/14454"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=14453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=14453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=14453"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=14453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}