{"id":14190,"date":"2022-05-24T10:43:57","date_gmt":"2022-05-24T00:43:57","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=14190"},"modified":"2025-11-27T23:55:25","modified_gmt":"2025-11-27T13:55:25","slug":"buying-scaling-and-selling-with-jay-haussman","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/buying-scaling-and-selling-with-jay-haussman\/","title":{"rendered":"How This Former US Navy Mechanical Engineer  Sold His Tattoo Business for 10X What He Originally Bought it For"},"content":{"rendered":"\n<p>When Jay Haussman from Bend, Oregon bought <a href=\"http:\/\/Tattooing101.com\" target=\"_blank\" rel=\"noopener\">Tattooing101.com<\/a> on Flippa, running the tattoo business would prove to be a more valuable learning experience than any formal business education he ever received.<\/p>\n\n\n\n<p>Before then, the former navy mechanical engineer started his entrepreneurial journey by offering free tattooing services to shipmates and dabbling in a few dropshipping endeavors.<\/p>\n\n\n\n<p>However, these ventures didn\u2019t prove to be as lucrative as owning the online tattoo education business he bought on Flippa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Jay&#039;s passion lead him to scaling his business tenfold | #MakingMillionaires\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/V-X6Ypfy9L4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Finding the Right Business to Acquire on Flippa<\/h2>\n\n\n\n<p>It was only fitting that the journey from tattoo artist to owning Tattooing 101 happened organically: the business was in an industry he enjoyed, and almost immediately, he hit it off with the seller.&nbsp;<\/p>\n\n\n\n<p>Jay browsed through an entire spectrum of assets available, ranging from content, apps, Ecommerce, and more, discovering assets suitable for those just starting off in the digital acquisition space, and more higher valued assets in the thousands and millions.<\/p>\n\n\n\n<p>After a thorough assessment of the potential risks and possibilities of low return, he decided to acquire a business.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/flippa.com\/buy\/sitetype\/blog?buy_sell=blog\">Search Content Businesses For Sale<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p>\u201cWith Flippa, you can look at thousands of businesses \u2013 look at their model, and look at what their structure is. That\u2019s how I eventually found Tattooing 101.<\/p>\n\n\n\n<p>For me at the time, it was kind of a big leap to take that chance.\u201d<\/p>\n<cite>Jay, Flippa buyer and seller.<\/cite><\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/Flippa-buyer-seller-online-business-1024x576.png\" alt=\"\" class=\"wp-image-14193\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/Flippa-buyer-seller-online-business-1024x576.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/Flippa-buyer-seller-online-business-300x169.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/Flippa-buyer-seller-online-business-768x432.png 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/Flippa-buyer-seller-online-business-1536x864.png 1536w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/Flippa-buyer-seller-online-business.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Taking Calculated Risks<\/h2>\n\n\n\n<p>It helped tremendously that the business owner showed him the ins-and-out of the asset, and after Flippa provided thorough due diligence, Jay felt confident that the tattoo business was in line with where he wanted to be.<\/p>\n\n\n\n<p><a href=\"https:\/\/flippa.com\/blog\/buyer-due-diligence-checklist\/\"><em>Related: Buyer Due Diligence Checklist<\/em><\/a><\/p>\n\n\n\n<p>He framed it this way: Flippa being the #1 trusted marketplace to buy and sell digital assets was analogous to eBay as a marketplace to sell antiques and Amazon as a one-stop shop for books.<\/p>\n\n\n\n<p>Jay understood the space was trusted, so he went for it.<\/p>\n\n\n\n<p>&#8220;I think getting where I was comfortable, which for me was a reach at $10,000 to acquire this asset,\u201d he says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/jay-flippa-buyer-seller-online-business-1024x576.png\" alt=\"\" class=\"wp-image-14194\" srcset=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/jay-flippa-buyer-seller-online-business-1024x576.png 1024w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/jay-flippa-buyer-seller-online-business-300x169.png 300w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/jay-flippa-buyer-seller-online-business-768x432.png 768w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/jay-flippa-buyer-seller-online-business-1536x864.png 1536w, https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/05\/jay-flippa-buyer-seller-online-business.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Learning by Doing<\/h2>\n\n\n\n<p>Diving in without a rulebook paved the way to developing a business strategy.<\/p>\n\n\n\n<p>For example, if he came across an issue with SEO, he\u2019d learn the necessary skills to expand his optimization reach.&nbsp;<\/p>\n\n\n\n<p>\u201cI was looking at what was working well and what I could improve upon,\u201d Jay says. \u201cScaling the asset after I acquired it \u2013 it was looking at the pieces that were already there.\u201d<\/p>\n\n\n\n<p>Ultimately, Jay decided to sell his tattooing business as he grew weary of running the technical aspects of the business and wanted to transition more to general marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selling for 10x the Initial Acquisition Cost<\/h2>\n\n\n\n<p>When he sold Tattooing 101, the business closed for roughly 10 times more than what he initially acquired it for. <\/p>\n\n\n\n<p>\u201cAcquiring something already in motion on Flippa gave me the foundation to build on top of, and take me where I am today. Not just financially, but in terms of lifestyle as well,\u201d says Jay. \u201cFlippa has changed my life.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/qtZ8nds6XbERrCiW0pd9FPksV9soCfLq7fbhIhOCAAkfEWK5AmPUOFddnMKtBJtLWuA6gOa4x7n-pXqg4JXQaJLKduReZ6yXGtCuaNVhO0Dfhcc6r0W_9-r8LX39e1LVkHjl1EiZssptOP8UPQ\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p>\u201cAcquiring something already in motion on Flippa gave me the foundation to build on top of, and take me where I am today. Not just financially, but in terms of lifestyle as well.\u201d<\/p>\n<cite>Jay, Flippa buyer and seller.<\/cite><\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, you can find the Bend, Oregon resident running a marketing consulting agency and working on a new venture, inkly.pro<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/flippa.com\/search?buy_sell=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Buy an Online Business Today<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Inspired by this story? Read up on others who have successfully bought and sold their businesses <\/em><a href=\"https:\/\/flippa.com\/blog\/category\/success-stories\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>If you\u2019re ready to sell, check out our <\/em><a href=\"https:\/\/flippa.com\/blog\/how-to-sell-a-business\/\"><em>First Time Seller\u2019s Guide<\/em><\/a>, and <a href=\"https:\/\/flippa.com\/websites?buy_sell=blog\">buy an online business<\/a> on Flippa. <\/p>\n\n\n\n<p><em>Like this buyer and seller, you too can master proper buyer and seller communications etiquette. We\u2019ll show you how to that <\/em><a href=\"https:\/\/flippa.com\/blog\/how-to-interact-with-sellers\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Jay Haussman from Bend, Oregon bought Tattooing101.com on Flippa, running the tattoo business would prove to be a more valuable learning experience than any formal business education he ever received. Before then, the former navy mechanical engineer started his entrepreneurial journey by offering free tattooing services to shipmates and dabbling in a few dropshipping [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":14195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66,480,291,553,506],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/14190"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=14190"}],"version-history":[{"count":5,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/14190\/revisions"}],"predecessor-version":[{"id":57926,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/14190\/revisions\/57926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/14195"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=14190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=14190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=14190"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=14190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}