{"id":13998,"date":"2022-05-17T02:27:03","date_gmt":"2022-05-16T16:27:03","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=13998"},"modified":"2022-05-17T02:27:06","modified_gmt":"2022-05-16T16:27:06","slug":"featured-listing-23-3k-mrr-profitable-saas-business","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-23-3k-mrr-profitable-saas-business\/","title":{"rendered":"Featured Listing: $23.3k MRR Profitable SaaS Business"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

A serial entrepreneur with more than 20 years of experience in the SaaS business<\/a> world. Founded, bought, and sold several businesses.
I bought this business in 2006 when it was just a POC with minimal features and almost no customers<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

No physical products, it’s a SaaS business<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

The current LTV is $840, I don’t keep track of CAC however marketing expenses are neglectable, and most customers are coming from organic sources<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

The website articles are very well indexed, most customers are coming from organic sources, and the WordPress plugin<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

The business is mostly automated. There are a few support\/pre-sales tickets per day that don’t take long (usually up to 20 minutes).
From time to time there’s a need to adjust some small technical things, there’s a developer that can continue with the new owner.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Get familiar with the business, no special skills are needed.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Paid marketing was never my strong side, there’s a real opportunity to grow the business with proper marketing<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

With a subscription-based model and very good customer loyalty, the business is seeing constant growth since day 1.
https:\/\/capture.dropbox.com\/Hwr7e0PJTCKP95me<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

Customer subscriptions and recurring add-ons. The business also offers a white label solution for resellers that resell the service to their clients.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Organic and WordPress plugin<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

Most customers are coming from organic sources. There’s a low-volume PPC campaign (ranges between $300-$800 per month).<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

Only me, the business owner. I have a part-time developer (that’s usually working on my other projects) for technical adjustments, which is very low volume – usually a few hours per month. He can continue as needed.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

I have a few other projects that I’d like to focus on.<\/p>\n\n\n\n

\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? A serial entrepreneur with more than 20 years of experience in the SaaS business world. Founded, bought, and sold several businesses.I bought this business in 2006 when it was just a POC with minimal features and almost […]<\/p>\n","protected":false},"author":19,"featured_media":13999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/13998"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=13998"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/13998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/13999"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=13998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=13998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=13998"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=13998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}