{"id":13183,"date":"2022-04-27T12:57:46","date_gmt":"2022-04-27T02:57:46","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=13183"},"modified":"2024-06-03T10:42:13","modified_gmt":"2024-06-03T00:42:13","slug":"educational-saas-platform-sold-on-flippa","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/educational-saas-platform-sold-on-flippa\/","title":{"rendered":"Fast Growing Educational SaaS Platform Sold for $8.5M on Flippa"},"content":{"rendered":"\n<p>When David Fairley from Website Properties, a Broker partner on Flippa, first saw this Educational SaaS site he was blown away by the success and growth potential of the business.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cThis site had enormous amount of traffic it was doing 50 million visitors a month. It was simple and elegant and it was completely under monetized.\u201d<\/em><\/p>\n<cite>David Fairley of\u00a0<a href=\"https:\/\/websiteproperties.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WebsiteProperties.com<\/a><\/cite><\/blockquote>\n\n\n\n<p>At the time of sale, the site was making a profit of just over $100,000 a month with slow but steady growth. David immediately saw the potential and knew that buyers would too.<\/p>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Seller<\/h2>\n\n\n\n<p>Before David could take the site to buyers, he needed to work with the seller to communicate the value of the business.<\/p>\n\n\n\n<p>The seller was a teacher who had almost stumbled into creating a very successful and well trafficked website. Originally the seller built the site as a resource for other teachers and students looking for educational worksheets, and over 5 years the site attracted 2 Million registered teachers and 4 Million registered students. The seller initially listed the business on Flippa by himself and wasn\u2019t getting the traction he expected and was resigned to taking a lower price than what the business eventually sold for.<\/p>\n\n\n\n<p>This is where a brokers expertise can be invaluable to the sale of a business.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cIt was a little bit stressful in the last few weeks but I\u2019m really happy with the outcome and really appreciate all David\u2019s efforts.\u201d<\/em><\/p>\n<cite>The Seller<\/cite><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Working with a Broker<\/h2>\n\n\n\n<p>Once <a href=\"https:\/\/www.flippa.com\/businesses\/business-brokers?buy_sell=blog\">David from Website Properties<\/a> took on the site, his first piece of advice to the seller was to take a step back and think about what the business is truly worth. Regardless of the past lack of offers the seller had seen, David knew there was the right buyer out there who would see the potential and acquire the site at a price that matched its value.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cIt definitely underscores the value of what this partnership will offer sellers, you only know what you know, you only know so many people and trying to deal with all the administration that goes into selling a business is why I got into the broker business. I want to help people sell businesses at the price their business is worth.\u201d\u00a0<\/em><\/p>\n<cite><em>David Fairley of\u00a0<\/em><a href=\"https:\/\/websiteproperties.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WebsiteProperties.com<\/a><\/cite><\/blockquote>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]\n\n\n<h2 class=\"wp-block-heading\">The Sale<\/h2>\n\n\n\n<p>The sale of this Educational SaaS Platform is the perfect example of how Flippa works in conjunction with our Broker partners to secure deals for our community. In this case an incredible education site was listed for sale on Flippa but we weren\u2019t seeing the buyer interest we expected. Once the listing was with Website Properties, David reached out to his network of buyers to share the listing on Flippa and within two weeks they had an offer.&nbsp;<\/p>\n\n\n\n<p>The site ended up selling for $8.5M at a multiple of 6.4x. Well above the original price the seller was expecting.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cIt was super exciting. I was excited as much by the prospect of delivering that kind of result for our partnership with Flippa as I was for the seller. It takes a lot of mental finesse and this one was really challenging\u2026 it\u2019s a watershed moment of many more deals of this size to come.\u201d<\/em><\/p>\n<cite><em>David Fairley of\u00a0<\/em><a href=\"https:\/\/websiteproperties.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WebsiteProperties.com<\/a><\/cite><\/blockquote>\n\n\n\n<p>This was not only a case of a seller receiving an incredible price for an incredible business, but the buyer also had the vision to see the potential of the site, truly believing in the power of education to change the world and the value of this site. This is an example of a perfect match between a buyer in the US and a seller in Europe.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/flippa.com\/blog\/wp-content\/uploads\/2022\/04\/amber-burke.jpeg\" alt=\"Amber Burke, Flippa Account Manager\" class=\"wp-image-13427\" style=\"width:100px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>If you want to take advantage fo the benefits of selling on Flippa through a broker, <a href=\"mailto:amber.burke@flippa.com\" target=\"_blank\" rel=\"noreferrer noopener\">Amber Burke<\/a> is the person to speak to. Amber manages our <a href=\"https:\/\/www.flippa.com\/businesses\/business-brokers?buy_sell=blog\">Broker Program<\/a>, matching sellers with the best broker for your business.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Ready to start selling with one of Flippa&#8217;s broker partners? <a href=\"https:\/\/www.flippa.com\/businesses\/business-brokers?buy_sell=blog\" data-type=\"URL\" data-id=\"https:\/\/www.flippa.com\/businesses\/business-brokers?buy_sell=blog\">Start now.<\/a><\/p>\n\n\n\n<p>Or if you&#8217;re a broker looking to gain access to the largest network of online business buyers and experience exclusive rewards, <a href=\"https:\/\/flippa.com\/lp\/partner-program\/?buy_sell=blog\">become a Flippa Partner today<\/a>.<\/p>\n\n\n[et_pb_section global_module=&#8221;44763&#8243;][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>When David Fairley from Website Properties, a Broker partner on Flippa, first saw this Educational SaaS site he was blown away by the success and growth potential of the business.&nbsp; \u201cThis site had enormous amount of traffic it was doing 50 million visitors a month. It was simple and elegant and it was completely under [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":15842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66,430,472],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/13183"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=13183"}],"version-history":[{"count":1,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/13183\/revisions"}],"predecessor-version":[{"id":26988,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/13183\/revisions\/26988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/15842"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=13183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=13183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=13183"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=13183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}