{"id":13055,"date":"2022-04-30T03:40:06","date_gmt":"2022-04-29T17:40:06","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=13055"},"modified":"2022-04-30T03:40:08","modified_gmt":"2022-04-29T17:40:08","slug":"featured-listing-amazon-kdp-business-in-the-romance-niche","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-amazon-kdp-business-in-the-romance-niche\/","title":{"rendered":"Featured Listing: Amazon KDP Business in the Romance Niche"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I’m an entrepreneur from beautiful Vancouver, Canada. I started the business in 2015. I was desperate to get out of my 9 to 5 job. I committed to focusing on one thing and one thing only: building up my fiction publishing business to replace my income. I was fortunate to have some good guidance along the way. That, plus a willingness to grow the business has been essential to its success.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

My business is in the publishing space. Paperbacks and hardcovers are printed on demand by Amazon. eBooks are distributed to eReaders.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

The romance space is full of voracious readers. It is a genre that has been estimated to have total revenue of $1.44 billion in 2020. The goal within this space is to attract readers to your email list so they devour new releases in addition to wanting to read the back catalogue. I’ve never had a book not make money. Maybe it didn’t hit off right away but over the course of the book’s lifetime, it has always made its money back.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

Marketing is through a combination of Facebook ads (much less so since iOS updates), Amazon ads (very effective so far), and growing email lists.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Most weeks, it takes about 5 hours a week to run. Usually, I batch things up on a Monday just to make sure that each release is progressing nicely. Most tasks involve assigning work to freelancers and checking in on ad performance.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

If someone has experience in the online publishing space, I’d say that is a great start. Even if they don’t though, they just need to continue with the release plan. I also have a history of launch, a checklist if you will, on a Kanban board so they can be used as a reference going forward.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

The biggest opportunity would be to promote the back catalogue more to new and existing email subscribers. Also, to continue publishing these romance books in other international markets. Right now, those other markets are pretty open without much competition. Due to my extensive back catalogue, the focus could be just translating there and that would generate a nice income stream.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

Initially, the idea was to pump out as many books as possible in a short period of time. Over time, the focus has grown more to quality and a consistent publishing schedule.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

80% royalties from ebooks, paperbacks and hardcovers. 20% from audible, Ingram spark and draft 2 digital.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Amazon Marketing Services are shown to be most effective and getting exposure for your book and maintaining rank.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

There is an opt-in page within each release. Also, lead generation ads ($5\/ day) are run on Facebook.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

1 x VA, 1 x translator, 1 x editor.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

I have enjoyed building this business from scratch. After 7 years, I believe it’s time to hand it off to the next person who can take this to the next level while I focus on other projects.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I’m an entrepreneur from beautiful Vancouver, Canada. I started the business in 2015. I was desperate to get out of my 9 to 5 job. I committed to focusing on one thing and one thing only: building […]<\/p>\n","protected":false},"author":19,"featured_media":13056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/13055"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=13055"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/13055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/13056"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=13055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=13055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=13055"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=13055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}