{"id":11769,"date":"2022-03-29T01:18:36","date_gmt":"2022-03-28T15:18:36","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=11769"},"modified":"2022-03-29T01:18:38","modified_gmt":"2022-03-28T15:18:38","slug":"featured-listing-10-year-old-adult-gay-gossip-blog","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-10-year-old-adult-gay-gossip-blog\/","title":{"rendered":"Featured Listing: 10-Year-Old Adult Gay Gossip Blog"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I was obsessed with Sex And The City growing up, so I started this blog while I was in university studying creative writing. So it was initially about my dating\/sex exploits on the London gay scene. Over time the blog evolved into something much broader and bigger than I could’ve imagined.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

iMovie, WP Quiz, Sproutvideos<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

I market the membership via my email list and on the website itself (traffic is then sent through via social media).<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

It is owner-operated (although I am a writer) and takes about 20-25 hours a week to run. If the owner is not a writer themselves, they should look to hire an editor. If they can also hire an editorial assistant, the website will grow even quicker. <\/p>\n\n\n\n

All support and server for the website are automated, and they will help with unlimited tech issues 24\/7.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Produce on average 1 piece of member content a day. Produce 3-4 articles a day, 4-5 days a week. (New articles bring new subscribers, while member posts keep them). <\/p>\n\n\n\n

Also 1 general newsletter once a week, and 1 member newsletter every fortnight.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

> They could invest in marketing strategy or even hire a marketer (some will work on commission) to put the site in front of more eyeballs. <\/p>\n\n\n\n

> Start rebuilding the Instagram (the last one was deleted after some of the memes were reported) and market through there; I had a good click-through rate when I had the page up. Competitions on social do really well, even to get more email subscribers. <\/p>\n\n\n\n

> Simply producing more content should get more sign-ups, and some of these could use affiliate links to give an extra monetary boost.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

It began as a personal dating blog and then started to evolve into more of a celebrity gossip blog, and now it has about a 60% adult material element to it.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

We curate adult content, create adult quizzes and compile adult compilation videos. Revenue streams come from memberships (monthly, annual, and lifetime), affiliate sales (we have a long-running relationship with Mr. Man, and some sex toy brands), and there are some box ads.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Email marketing & social media<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

The email platform costs $370\/m. Other than that I don’t spend money on marketing.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

It is just me, it can be run by one person.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

I want to move on to new projects, having worked on this for over a decade.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I was obsessed with Sex And The City growing up, so I started this blog while I was in university studying creative writing. So it was initially about my dating\/sex exploits on the London gay scene. Over […]<\/p>\n","protected":false},"author":19,"featured_media":11772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11769"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=11769"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/11772"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=11769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=11769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=11769"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=11769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}