{"id":11698,"date":"2022-03-31T03:23:25","date_gmt":"2022-03-30T17:23:25","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=11698"},"modified":"2022-04-02T01:15:08","modified_gmt":"2022-04-01T15:15:08","slug":"featured-listing-11y-o-trademarked-watch-company-with-an-established-reputation","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-11y-o-trademarked-watch-company-with-an-established-reputation\/","title":{"rendered":"Featured Listing: 11y\/o Trademarked Watch Company With an Established Reputation"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

The business was started in 2011 by a retired Law Enforcement Officer and SWAT member with the goal of designing tactical sports watches that would withstand the daily abuse an individual in a tactical environment would endure while utilizing his on-the-job experience.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

Watches are very unique products, as there are many components required to build a watch. Therefore, we source parts globally to ensure we are using the best components and still selling our watches at competitive prices! For example, our 316L stainless steel which is used for our watch cases and bracelets is imported from Germany to Hong Kong, where it is then machined. Our watch movements and crystals for the watch are imported from Switzerland. Then our watch dial and hands are manufactured in Asia. <\/p>\n\n\n\n

What makes our company unique is that after all parts and components are manufactured, we import all parts to the USA and assemble the watches here to offer a USA Built watch.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

The CLV is very loyal, as our brand was built very organically through the tactical market. We receive weekly emails from customers that have been with our brand from the start and own 10+ watches. <\/p>\n\n\n\n

Our CAC is something that is difficult to judge, as we have never invested much time and money into advertising on a consistent basis. We are very confident the right team with marketing skills would be able to have a very low CAC, as we have seen results of 5x on campaigns we ran in the past.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

The brand has been very organic since 2011 and that allowed us to carve a niche into the tactical market as a go-to watch brand. We co-brand watches with major companies in the tactical and outdoor market that are known on a global level, and this has always increased our brand awareness. We have been featured in movies by Warner Bros and Lions Gate, as well as many major publications. <\/p>\n\n\n\n

The only advertising we have done is Facebook marketing, but this is something we would do on and off, or around the holiday time.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

This is owner-operated and it takes very minimal time. With the right system in place, you can easily operate this business with 5-10hr invested per week.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

The business is on autopilot at the moment, as we have really stepped away the last few months while focusing on some of our other businesses. The new owner could implement marketing to increase web traffic and sales. Additionally, they could reach out to other brands that are interested in creating a private label watch line. Also, they could find new dealers to carry S&B Watches.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Create and implement a paid media strategy. Utilize the email list for regular email marketing and newsletters<\/a>. Build new co-branded partnerships with brands and organizations. Bring in new brands for the private label watch program.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

Building a reputation as a quality American Watch Company that launched on Kickstarter and has grown the brand to not only be featured in major films but be the official watchmaker for the UDT Navy Seals Association.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

E-commerce, co-branded watch programs, private label watch program, and distributors\/dealers.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Facebook has been the only market-tested and this was something that was never consistently advertised. Email marketing has always been profitable as well.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

Originally at the moment. When we did do paid advertising, we would budget $3,000\/month and accompany the Facebook Ads with email marketing.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

There are 2 of us, but 1 runs the majority of it. 1 person can run and grow the business.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

We are focusing on another business that we own which is sourcing and manufacturing products for government contracts and DOD.<\/p>\n\n\n\n

\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? The business was started in 2011 by a retired Law Enforcement Officer and SWAT member with the goal of designing tactical sports watches that would withstand the daily abuse an individual in a tactical environment would endure […]<\/p>\n","protected":false},"author":19,"featured_media":11877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11698"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=11698"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/11877"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=11698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=11698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=11698"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=11698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}