{"id":11537,"date":"2022-03-19T03:50:43","date_gmt":"2022-03-18T17:50:43","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=11537"},"modified":"2022-03-19T03:50:46","modified_gmt":"2022-03-18T17:50:46","slug":"featured-listing-a-complete-nft-project-with-live-token-minting","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-a-complete-nft-project-with-live-token-minting\/","title":{"rendered":"Featured Listing: A Complete NFT Project With Live Token Minting"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I am a full stack developer turned entrepreneur. I run a software house focused on web scraping and blockchain projects, we work with clients like Reckitt, Volkswagen, Ikea, Decathlon and similar, global brands. I have over 20 years of professional experience myself and I manage a team of 10 people. Colour Therapies is one of our internal projects which we decided to sell.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

We have two offices, one in London, UK and another one in Stettin, Poland – very close to Berlin, with which we have strong connections in the startup world.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

Most customers only buy a single token worth 0.02 ETH. It’s difficult to talk about CAC, we have not done any calculations in this area.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

Our customers mainly come from social media, i.e. Twitter and Discord, which are the strongest NFT marketing channels right now.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Right now the token minting process is automated. If you want to mint a custom token, it takes a few minutes to change the config files and do it from the command line. Once a month uploading an updated batch of PNGs to the IPFS is required, that takes a few hours and is very well documented. There is also some front-end work required once a month, associated with updating the Daily Giveaway calendar. I would say it takes less than 30 minutes per day to check the whole operation. There is a dedicated community manager who works 8 hours per day on Twitter.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

A dedicated Twitter and Discord community manager would help. Knowledge of Ethereum blockchain and smart contracts is necessary. The ability to work with Immutable X Marketplace is necessary, but they have good documentation. You will definitely need some marketing work to take place in order to advertise the project.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

If you manage to advertise the project successfully you have almost 10 000 tokens waiting to be minted by users. It’s a potential income of 200 ETH. We have a warmed up Twitter account that will soon reach 2000 organic followers and 10k tweets.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

It started as an experiment but soon got some traction and we started selling our first tokens. We evolved from a metaverse-based paint company into a metaverse experience provider.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

The project profits from selling the NFT tokens only.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Twitter and Discord are the main two marketing channels used by the project.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

We only spend around 1000 USD per month on Community Management and there’s no dedicated marketing budget apart from that. We acquire new customers organically.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

There’s one community manager and one full-stack developer, but the developer does not have a lot to do these days, everything has been almost fully automated.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

As a software house we lack the natural ability to market our projects and this is a great opportunity for someone who would like to enter the NFT space and has ideas on how to promote the project further.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I am a full stack developer turned entrepreneur. I run a software house focused on web scraping and blockchain projects, we work with clients like Reckitt, Volkswagen, Ikea, Decathlon and similar, global brands. I have over 20 […]<\/p>\n","protected":false},"author":19,"featured_media":11538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11537"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=11537"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/11538"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=11537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=11537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=11537"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=11537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}