{"id":11444,"date":"2022-03-11T02:54:15","date_gmt":"2022-03-10T16:54:15","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=11444"},"modified":"2022-03-11T02:54:17","modified_gmt":"2022-03-10T16:54:17","slug":"featured-listing-10-year-old-sunglasses-company","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-10-year-old-sunglasses-company\/","title":{"rendered":"Featured Listing: 10-Year-Old Sunglasses Company"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I am a generalist with a background in economics and logistics. I took over Panda in 2016 as a remote project so I could go travel. The original owners founded Panda in 2012 with a very successful Kickstarter.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

China.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

Shopify says: the average customer order is $150. Acquisition cost is low as we spend nothing on paid ads.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

Not really. We have no paid ads and rely on email marketing through combined sweeps + returning customers and referrals.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

It takes about 2-4 hours a week to keep things moving, that’s 90% inbox management and email scheduling. Dianne, our VA handles all of the routine customer services.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Maintain the inbox, maintain the email sweepstakes, maintain the social media.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Retargeting ads, any paid ads of any kind, putting some time\/money into SEO. There’s a lot of really low hanging fruit as far as opportunities go. Partnerships with existing shops or pop up stores. Sunglasses are easy to include in any sort of summer\/travel\/beach themed prize.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

Definitely a bit of a learning curve. I’ll honestly say that the company suffered due to my inexperience but has since recovered and has a lot of potential for someone without said learning curve.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

Sunglasses sales.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Email. Social definitely plays a role but we’ve done a poor job of tracking that.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

2, I and my VA could be run with one person but I would strongly suggest keeping Dianne on as she is both experienced and relatively cheap.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

Ready to peruse another project full time.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I am a generalist with a background in economics and logistics. I took over Panda in 2016 as a remote project so I could go travel. The original owners founded Panda in 2012 with a very successful […]<\/p>\n","protected":false},"author":19,"featured_media":11445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11444"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=11444"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/11445"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=11444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=11444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=11444"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=11444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}