{"id":11207,"date":"2022-02-26T03:45:33","date_gmt":"2022-02-25T17:45:33","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=11207"},"modified":"2022-02-26T03:45:36","modified_gmt":"2022-02-25T17:45:36","slug":"featured-listing-kindle-audible-publishing-business","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-kindle-audible-publishing-business\/","title":{"rendered":"Featured Listing: Kindle \/ Audible Publishing Business"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

The business was started as a means to attempt to make passive income using Online Self-Publishing. Eventually, I realized there was more of a gap in audiobooks, and since I didn’t have 24\/7 to dedicate to this business I went that route, and I guess the rest is history!<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

All of my books are written using ghostwriters, the covers are made by professional graphic designers, then of course edited & formatted professionally and then narrated on the ACX platform. The process is very straightforward once you get used to it!<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

To be honest, the majority of sales come through the ACX \/ Audible algorithm, one of the weak points of the business is that we never acquired customer information, so this is certainly a growth area for the buyer!<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

These days, I run very minimal Amazon Ads to one book (another growth area a buyer could explore is running more ads to the catalogue of books!) so most customers\/revenue is coming from sales of the audiobook, which originate on Audible when customers type in certain keywords and find the book. So, I guess you could say most originate through SEO.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

In the last 12 months, I have not uploaded any new books, so the only time spent was occasionally checking the Amazon Ads, maybe an hour a month, and then checking sales. Very minimal time. If someone wanted to expand\/grow the business that would of course involve more time, but to be honest, maintenance doesn’t take much.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Check the small amount of Amazon Ads, but aside from that nothing.<\/p>\n\n\n\n

The work will come if the buyer wants to expand the business & try to increase its monthly earnings through publishing more books, running more ads etc.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Optimizing all current books- Amazon Ad Campaigns on KDP, making sure the listings are up to scratch, maybe new covers, A+ content, updating descriptions etc<\/p>\n\n\n\n

Making more books in the most successful niches- Whether it’s more audiobooks or more print books for KDP, this is a great way to grow the business.<\/p>\n\n\n\n

Getting more reviews for books you want to run ads for, and then kind of ‘re-launching’ the books with a marketing campaign for whichever books the buyer believes has the most potential.<\/p>\n\n\n\n

As I said, this has very much been passive for me in the last 12 months, so plenty could be done to grow it.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

Originally, it was publishing more books, now it is how consistent the income has remained & how passive it has been. I believe the right buyer could easily take it to the next level.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

From ACX, Ingram Spark & KDP royalties.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Amazon Ads are the only marketing channel used, and these are far from optimized and only run for 1\/2 out of the huge catalogue of books.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

Mainly through the ACX \/ Audible algorithm, so there are no costs. On KDP we use Amazon Ads (PPC) so there is that cost.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

There is no team, the creation of new books would involve freelancers, and if the buyer wanted to take Amazon Ads as seriously as possible, potentially outsourcing this would be a good idea.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

The upfront capital is more valuable to me than the passive income as it will be used for my new project, and I cannot give this the attention it needs to grow to the next level, whereas, I feel the right buyer would be able to do exactly that.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? The business was started as a means to attempt to make passive income using Online Self-Publishing. Eventually, I realized there was more of a gap in audiobooks, and since I didn’t have 24\/7 to dedicate to this […]<\/p>\n","protected":false},"author":19,"featured_media":11208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11207"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=11207"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/11207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/11208"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=11207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=11207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=11207"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=11207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}