{"id":10767,"date":"2022-02-16T03:45:42","date_gmt":"2022-02-15T17:45:42","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=10767"},"modified":"2022-02-16T03:45:44","modified_gmt":"2022-02-15T17:45:44","slug":"featured-listing-canadian-cannabis-blog","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-canadian-cannabis-blog\/","title":{"rendered":"Featured Listing: \u00a0Canadian Cannabis Blog"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I’m a content marketer and PR manager focused on high growth industries. I owned and operated another successful cannabis content website before purchasing weedloving.ca from the previous owner.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

Difficult to say as I didn’t optimize CRM at all. However, I never spent a single penny on customer acquisition.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

I have made affiliate marketing deals with the best CBD brands in Canada and have set up an advertising page that attracts inbound leads.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

It is owner operated. I spent about 4h weekly for operations, and in the beginning, I spent about 40hrs extra to optimize the site for SEO and write a few articles. Other than that, I didn’t hire anyone.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

You can run it as it is, but I highly recommend investing some time or funds in more content and updating the existing content.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Optimize existing content (updating articles etc.) 2. Just push out more articles. I haven’t published anything new for almost a year.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

It started out as a cannabis news site under the original owner, but I decided to turn it more into a review platform for CBD products. Since then it has increased substantially in revenue.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

Most are generated through affiliate marketing, although I also sold advertising directly to businesses for the first half-year, which accounted for around 25% of total revenue.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

I have only used the website\/advertising page itself to attract new business.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

Handling incoming advertising requests and 2. optimizing affiliate revenue – no marketing costs.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

1 person<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

I am not that passionate about cannabis anymore and have moved on to different businesses.<\/p>\n\n\n\n

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View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I’m a content marketer and PR manager focused on high growth industries. I owned and operated another successful cannabis content website before purchasing weedloving.ca from the previous owner. What can you tell us about your Customer Lifetime […]<\/p>\n","protected":false},"author":19,"featured_media":10768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/10767"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=10767"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/10767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/10768"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=10767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=10767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=10767"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=10767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}