{"id":10535,"date":"2022-02-02T07:46:09","date_gmt":"2022-02-01T21:46:09","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=10535"},"modified":"2022-02-02T07:46:11","modified_gmt":"2022-02-01T21:46:11","slug":"featured-listing-amazon-fba-business-in-the-home-and-garden-industry","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-amazon-fba-business-in-the-home-and-garden-industry\/","title":{"rendered":"Featured Listing: \u00a0Amazon FBA Business in the Home and Garden Industry"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

Aura was started after seeing customer demand online for ceramic grill accessories. There are not a lot of fairly priced, well-built BBQ accessories. As a BBQ grill dealer in another business, we got to see first-hand what customers wanted. We then developed products to meet that demand.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

We have our products manufactured in Asia and in Rhode Island.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

Most of our customers come from organic searches and word of mouth. We run some light Adwords and Amazon advertising.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Aura and Eggcellent are both operated by a single employee. Aura would benefit from a dedicated salesperson. With our current selling channels including Ace Hardware, a good salesperson could expand the business through wholesale.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

An internet connection.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Expand on our Home Depot and Ace Hardware listings, both on dropship and wholesale.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

We originally were just a ceramic grill accessory brand but have added products for the Kettle Grill market and now our Cast Iron Grate for 22in Kettles is our most popular SKU.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

Amazon, Shopify, eBay, Walmart, Home Depot, Ace Hardware.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Amazon ads.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

We try and capture through organic searches, marketing costs vary based on seasonality. Can vary from $500 to $2500 mostly.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

One person, adding even one more employee would have the potential to grow the business significantly.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

Other businesses with higher revenue streams taking up the time.<\/p>\n\n\n\n

\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? Aura was started after seeing customer demand online for ceramic grill accessories. There are not a lot of fairly priced, well-built BBQ accessories. As a BBQ grill dealer in another business, we got to see first-hand what […]<\/p>\n","protected":false},"author":19,"featured_media":10536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/10535"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=10535"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/10535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/10536"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=10535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=10535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=10535"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=10535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}