{"id":10408,"date":"2022-01-27T01:42:06","date_gmt":"2022-01-26T15:42:06","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=10408"},"modified":"2022-01-28T01:37:13","modified_gmt":"2022-01-27T15:37:13","slug":"featured-listing-an-ecommerce-brand-in-the-beauty-industry","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-an-ecommerce-brand-in-the-beauty-industry\/","title":{"rendered":"Featured Listing: An eCommerce Brand in the Beauty Industry"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I have always been business-minded and came up with the idea of building a professional hairdressing scissors & shears brand after discovering the market was either full of cheap quality scissors or very expensive high-end brands there was nothing in the middle that offered excellent quality but affordable prices for stylists.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

The products are made in factories that we selected carefully after visiting several factories and checking their quality.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

This depends on the channel and really varies from \u00a38-\u00a340.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

Organic social media marketing as well as Facebook & Google ads.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

Business can be managed by a few hours a day (managing ads, customer service & order dispatch) but all 3 of these can be outsourced easily.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

There is nothing special needed apart from the willingness to run and grow the business.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Potential to explode the marketing with influencers, diversifying product range & selling to wholesalers.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

From the Sales of professional haircutting tools.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Paid ads.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

Through online advertising.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n

Two people are enough to run this business, 1 x social media manager & 1 x Paid ads but if you want to take this to the next level it would be ideal to have 1 more person focusing purely on organic marketing and influencers or possibly outsource the Ads management.<\/p>\n\n\n\n

What\u2019s the reason for selling your business on Flippa?<\/strong><\/p>\n\n\n\n

Personal reasons.<\/p>\n\n\n\n

\n
View the listing on Flippa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About the business Tell us a little about yourself. What\u2019s your background? How did you start the business? I have always been business-minded and came up with the idea of building a professional hairdressing scissors & shears brand after discovering the market was either full of cheap quality scissors or very expensive high-end brands there […]<\/p>\n","protected":false},"author":19,"featured_media":10409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[],"dipi_cpt_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/10408"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/comments?post=10408"}],"version-history":[{"count":0,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/posts\/10408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media\/10409"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=10408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/categories?post=10408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/tags?post=10408"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/dipi_cpt_category?post=10408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}