{"id":10258,"date":"2022-01-20T02:46:34","date_gmt":"2022-01-19T16:46:34","guid":{"rendered":"https:\/\/flippa.com\/blog\/?p=10258"},"modified":"2022-01-20T02:46:36","modified_gmt":"2022-01-19T16:46:36","slug":"featured-listing-a-home-fertility-company","status":"publish","type":"post","link":"https:\/\/flippa.com\/blog\/featured-listing-a-home-fertility-company\/","title":{"rendered":"Featured Listing: A Home Fertility Company"},"content":{"rendered":"\n

About the business<\/h2>\n\n\n\n
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View the listing on Flippa<\/a><\/div>\n<\/div>\n\n\n\n

Tell us a little about yourself. What\u2019s your background? How did you start the business?<\/strong><\/p>\n\n\n\n

I have 12 years of experience in product development overseas. I saw a growing trend of contraception and abortion in society and decided that I wanted to help counteract that movement. Now every product that is sold has the very likely potential to create human life on the other end. If we go off simple statistics, so far this business has been responsible for a minimum of 450 new humans being born per year (20% of annual units sold) and on the high end 1830 new humans entering this world (80% of all units sold in 2021 without counting wholesale). And that helps me sleep better at night.<\/p>\n\n\n\n

As an eCommerce business<\/a>, where are your products made?<\/strong><\/p>\n\n\n\n

China.
The Supplements come from a very reputable factory with no problems importing them to the USA
All of the Silicone parts for our devices come from 1 factory that we have a great relationship with and a lot of faith and trust.<\/p>\n\n\n\n

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)<\/strong><\/p>\n\n\n\n

The CLV for most devices is a one time purchase of 69-110USD depending on the device We just launched the supplements for Men and Women and we expect to see a snowball of return customers boosting CLV CAC ranges from 6% to 20% depending on where the customer originated. Many promoted listings on eBay are at the low end of 6% Our affiliate account on ShareASale offers 20% for websites that refer clients to us.<\/p>\n\n\n\n

How have you marketed the product and where are your customers originating from?<\/strong><\/p>\n\n\n\n

eBay and Ecrater promoted listings via google. Our website has a ShareASale account and an affiliate manager.<\/p>\n\n\n\n

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?<\/strong><\/p>\n\n\n\n

1 person 15-30 minutes in the morning and 15-30 minutes in the evening to manage order fulfilment and customer emails and our current affiliate manager is paid 10USD per hour, she is paid through an ongoing Upwork contract and can work for you.<\/p>\n\n\n\n

What does someone need to do to continue operating the business in its current form?<\/strong><\/p>\n\n\n\n

Manage warehouse fulfilment and customer emails 30-60 minutes per day, pay the affiliate manager a few hundred dollars per month, takeover ecrater account, list items on your own eBay account, transfer ownership of domain \/ IP and fulfilment warehouse account re-order product from factories as needed.<\/p>\n\n\n\n

Growing the business<\/h2>\n\n\n\n

Can you list a few opportunities for a potential new owner to continue growing the business?<\/strong><\/p>\n\n\n\n

Improve SEO, Remodel the Site, develop wholesale partnerships, Develop a mobile app for donor and recipient matching with integrated ovulation tracking with in-app purchases for products.
These are our plans if we don’t reach our target price and sell.<\/p>\n\n\n\n

What has been the evolution of this asset since its launch?<\/strong><\/p>\n\n\n\n

The origin and evolution of this asset:
We started with Babymaker, a silicone attachment onto a syringe
This device was an immediate success so we made Impregnator, a slight improvement on the design. Many women use a “soft cup” or menstrual cup when doing home insemination so we made a device that incorporated a similar shape into the design to prevent fluid loss during insemination.<\/p>\n\n\n\n

We didn’t want to leave anyone out so we then made LoveMaker, a device meant to be used between 2 women while they “Make love”
With this device 2 women can now make a baby together without a man, all they need is the special ingredient delivered to them ahead of time.<\/p>\n\n\n\n

We then made Cryobaby, a thin long syringe especially for use when cryogenic sperm is delivered by mail. When this happens usually only 1ML of fluid is delivered, and every drop counts! The cost of such a delivery is about 700-1250USD so the Cryobaby is designed in such a way that every drop of fluid will leave the tip and nothing is left behind.<\/p>\n\n\n\n

Our fertility supplements for men and women are our latest addition to the lineup, I personally take them every day and swear by them. I decided to make them because I was tired of buying the competitors brand and I emulated and improved upon my favourite formulas that I had been taking. The supplements are most popular in our combo kits where you get 1 insemination syringe kit along with 1 bottle of men or women’s supplements at a discount price when you bundle them together.<\/p>\n\n\n\n

How does this business make money? What are the current revenue streams?<\/strong><\/p>\n\n\n\n

Ecrater promoted listings via google, eBay promoted listings via google, and this asset through affiliate sites with ShareASale<\/p>\n\n\n\n

We just started expanding our wholesale reach and have 2 clients.
1 in Malaysia and 1 in Germany.
The client in Germany orders 1 case of 50units for 1730USD every 3 weeks.
The client in Malaysia orders 1 case of 50units for 1730USD every 6 weeks.
We are undergoing site changes and expanding our affiliate program now to reach more wholesale clients, the above clients reached out to us directly to become sellers of the babymaker and we did not pay commission or advertising costs to acquire them.<\/p>\n\n\n\n

What marketing channels are most profitable for the business?<\/strong><\/p>\n\n\n\n

Ebay.<\/p>\n\n\n\n

How does the business currently acquire customers and what is your breakdown for marketing costs?<\/strong><\/p>\n\n\n\n

– Ecrater promoted listings via google, eBay promoted listings via google, and this website through affiliate sites with ShareASale
– CAC ranges from 6% to 20% depending on where the customer originated. Many promoted listings on eBay are at the low end of 6%
– Our affiliate account on ShareASale offers 20% for websites that refer clients to us.<\/p>\n\n\n\n

How big is your current team? How many people does it take to run this business?<\/strong><\/p>\n\n\n\n