{"id":27774,"date":"2024-07-18T15:28:10","date_gmt":"2024-07-18T05:28:10","guid":{"rendered":"https:\/\/flippa.com\/blog\/?post_type=mywpglossary&#038;p=27774"},"modified":"2024-07-18T15:28:39","modified_gmt":"2024-07-18T05:28:39","slug":"what-is-meta-description","status":"publish","type":"mywpglossary","link":"https:\/\/flippa.com\/blog\/dictionary\/what-is-meta-description\/","title":{"rendered":"What is Meta Description"},"content":{"rendered":"\n<p>A meta description is an HTML attribute that provides a short summary of a specific webpage\u2019s content. Meta descriptions are usually limited to around 155-160 characters, which means meta descriptions have to be concise, to the point, and informative. A meta description is not visible on the webpage itself, however, it is important for getting users to click on your page as it gives users a brief overview of what they can expect from the page. The content on meta descriptions appear in the search engine results pages (SERPs), below the page title<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Points About Meta Descriptions<\/h2>\n\n\n\n<ul>\n<li><strong>Purpose: <\/strong>Meta descriptions are designed to provide a brief summary of a webpage\u2019s content in search results.&nbsp;<\/li>\n\n\n\n<li><strong>Importance for SEO: <\/strong>While not a direct ranking factor, a good meta description can improve click-through rates (CTR).<\/li>\n\n\n\n<li><strong>Best Practices:<\/strong> Meta descriptions<strong> <\/strong>should include relevant keywords and provide a compelling reason for users to click. Use active voice, keep it concise and within the recommended character limit.<\/li>\n\n\n\n<li><strong>Visibility<\/strong>: A meta description appears below the page title in search engine results and can influence user behavior.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A meta description is an HTML attribute that provides a short summary of a specific webpage\u2019s content. Meta descriptions are usually limited to around 155-160 characters, which means meta descriptions have to be concise, to the point, and informative. A meta description is not visible on the webpage itself, however, it is important for getting [&hellip;]<\/p>\n","protected":false},"author":267,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"mywpglossary_letter":"M"},"acf":[],"_links":{"self":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/mywpglossary\/27774"}],"collection":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/mywpglossary"}],"about":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/types\/mywpglossary"}],"author":[{"embeddable":true,"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/users\/267"}],"wp:attachment":[{"href":"https:\/\/flippa.com\/blog\/wp-json\/wp\/v2\/media?parent=27774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}