Fresh off his $27,600 winning bid on WorldTVPC.com I had a chance to interview Dan Eriksson! You won’t want to miss this interview as Dan gives us the inside scoop on WorldTVPC, his auction strategies, and how he uses mind-mapping to evaluate business opportunities.

Tell us a little bit about your background as an entrepreneur.

After years of grinding it out at my day job I decided to found my own IT infrastructure consulting service. At the time, I had been working in IT infrastructure for over 10 years, so it wasn’t a huge career change, but it was a chance for me to be my own boss. Fast-forward a few years later and my consulting business is doing well and running smoothly.

How did you discover Flippa?

I found out about Flippa on Reddit, where I am mostly a lurker browsing through entrepreneur categories (and some cat pictures too.) I do a lot of investing in other assets, so I was naturally drawn to the idea of buying and selling web businesses. Additionally, I have done SEO and Internet marketing for others in the past, and I have been interested in utilizing the techniques that I learned on my own projects. Overall, my experience thus far on Flippa has been very positive.

Give us the rundown on WorldTVPC.

WorldTVPC.com is a well-established, well-respected site about new and emerging streaming technologies. We report on news relating to entertainment, new gadgets, streaming services, and technology companies. The site itself sports a huge directory of streaming providers, smartphones and HTPCs, movies and TV shows, and much more. We also have a good mix of reviews, tutorials, and general guides to help you “cut the cord” from traditional cable companies, as well as a forum where users can discuss ideas, solutions, and anything else related to streaming.

What caught your eye in the listing, and why was it a good acquisition target?

The first thing I noticed was all of that quality content, it (almost) made me drool. The reason being, it’s really hard to build up such as massive content library without jeopardizing quality, but that is exactly what the previous owner did. My decision to bid was made easier by the fact that the site already had a ton of established visitors. All that said, before I invest in a business I like to do mind-mapping, which is basically a method for diagraming and organizing information about a specific topic. When mind-mapping WorldTVPC, I first focused on listing out all of the existing parts of the site, and then I focused on expanding on them. Through this method, I was basically able to confirm that there are a number of huge opportunities to grow the site.

What are your plans for WorldTVPC moving forward?

The first big thing for us on the site is to add even more quality content. Though the content on the site is already top-notch, we are going to try to raise the bar even higher, and make the content even more relevant and interesting for our visitors. We want to give our registered users more value too, so there will be some new things coming up on the site for them as well. We are still in the process of working out our marketing strategy, and once in place that should help to expand our user base. From an architecture standpoint we are going to focus on making it easier for users to find the information they are looking for. Additionally, the forum is a bit underutilized at the moment, so we will definitely look at ways we can make that better.

Any advice for other web entrepreneurs looking buy websites on Flippa?

Finding a listing that fits your individual needs can take some time, but if you are patient, eventually you will find the right opportunity. On that note, you should only invest in a web business if you are willing to give it the time, energy, and love it will subsequently need to flourish. Even a site that is already earning a stable profit will, at one point or another, still require your involvement. When it comes to strategy, the moment you place your first bid on an auction you should already know your maximum bid, and you should never go over that amount as the auction progresses. Instead of looking at the acquisition price as an expense, look at it as an investment that will pay interest over a long period of time.

Check out the top 3 takeaways from Dan’s interview below, and let us know what you think in the comments.

  1. Look for an opportunity to expand. In this case the forums were underutilized.
  2. Know your limits. Set a maximum bid when you first enter the auction and resist going over that amount.
  3. Time and energy. Business isn’t easy. Don’t expect to reap the rewards without putting in some hard work.
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Joseph Carroll

Based in San Francisco, Joseph is Flippa's Director of Websites.

Impressions

Congrats on the purchase, seems like a great site. I like the idea of mindmapping future growth opportunities. I would also agree that you have to be willing to work any site you buy and “get your hands dirty”.

Solid insights, Dan.
We’ve had nice offers for raw domains in the past (as much as $60,000 for Liquid8.com. More in the $2-$10,000 for more niche’ oriented keyword or brand domains).

I couldn’t agree more on the time involvement. Websites don’t run themselves. Even on Amazon.com and eBay, we have to invest daily in optimization and refined product marketing to keep pace with growing market dynamics.

Well done on the website. I’d love to see how your monetization strategies are working. And what your amortization schedule is, now that it’s in your hands.

best of success to you.

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