The Best Ecommerce Platforms with Built-in AI (2025 Guide)

If you’re running an online store in 2025, choosing a future-proof ecommerce software platform comes down to automation, personalisation, and its ability to use AI to create a better customer experience.

Many platforms now claim to use AI. Some have implemented it in name only, while others deliver on that promise with intelligent product recommendations, predictive analytics, and automated marketing workflows.

To help you cut through the noise, we reviewed the top ecommerce platforms that use AI and assessed how their features perform in real store environments. Whether you are launching a new store or upgrading an existing one, this guide will help you choose ecommerce software that is ready for the future.

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What is Ecommerce Software?

Ecommerce software is the platform that allows businesses to sell products or services online. It includes functions to list products, manage inventory, process payments, handle shipping and more. In short, it powers your online store and gives customers a way to browse, purchase, and manage their orders.

In 2025, successful stores are selling across multiple platforms, including their website, social media, online marketplaces, and even through SMS or chatbots. Good ecommerce software should make multichannel selling simple by bringing all your storefronts together into one easy-to-manage backend.

Must-have Features in an Ecommerce Software Platform

No matter what you sell, your ecommerce software should do more than just list products and process payments. It should give you the tools to run a smooth, scalable operation from day one. Here are the core features to look for. 

1. Storefront and Shopping Experience

Make it as easy as possible for customers to browse, buy, and return to your site.

Mobile-first Design

Globally, 57% of ecommerce sales come from mobile devices. This statistic means that your site must be fully responsive, fast, and easy to navigate on any device. 

Most ecommerce platforms offer quick ways to switch between desktop and mobile views so you can ensure everything looks great no matter the platform.

Intelligent Search and Product Discovery

Customers should be able to find what they want fast. Look for AI-powered search, filters, and personalised product recommendations that surface the right items at the right time.

This feature can also be helpful if customers struggle to name exactly what they are looking for or include spelling errors in their queries. 

2. Product and Order Management

Handle everything from listing products to fulfilling orders in one place.

Product and Inventory Control

Easily add, update, and organise products. Your platform should track stock levels automatically and notify you when it’s time to restock. 

Some ecommerce platforms with AI workflows can also use this information to send “back-in-stock” messages to users who showed interest in a previously sold-out product.  

Order Processing and Fulfilment

Manage the full lifecycle of an order, from purchase to delivery, including returns and refunds, with built-in tracking and customer updates. 

You’ll be able to send customers SMS updates when their product is delivered and offer the ability to track their order straight from your site. 

3. Checkout and Payment Flexibility

Give customers a fast, secure, and convenient checkout experience.

Multiple Payment Options

Your platform should support credit cards, Apple Pay, digital wallets, buy now pay later (BNPL), and multi-currency payments, so customers can pay however they prefer.

Secure Checkout

PCI compliance, SSL encryption, and fraud prevention features are essential to protect your business and your customers.

4. Marketing and Customer Engagement

Reach your customers where they are and drive repeat sales.

Built-in Marketing Tools

Most ecommerce platforms have built-in email marketing, abandoned cart recovery, and product review requests, all of which help you re-engage shoppers and increase conversions.

Integrations with Marketing Tools

Your platform should connect easily with third-party tools like Google Ads or the Meta Business Suite so you can track all your sales metrics.

5. Automation and Insights

Make data-driven decisions and use AI to save time on tedious tasks.

AI and Automation

Increasingly common features include auto-generated product descriptions, dynamic pricing, lead scoring, and thoughtful recommendations for customers. These tools help you increase your conversions with less manual effort.

Reporting and Analytics

Your platform should give you clear, real-time insights into what’s working, from traffic and conversion rates to top-performing products.

Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell

Top Ecommerce Platforms with Built-in AI Features

Now that we’ve covered what to look for, let’s break down the leading ecommerce platforms with built-in AI features. These platforms offer tools that go beyond the basics, and can make a visible difference to your bottom line.

Examples of Ecommerce Brands Using AI to Grow Their Stores

Sephora: AI Product Recommendations

Sephora uses AI to deliver personalised product recommendations based on each customer’s skin type, past purchases, and preferences. 

Image source: Candybar.

Through machine learning, the platform surfaces tailored suggestions across skincare, makeup, and fragrance. This approach has helped Sephora increase average order value, improve customer satisfaction, and drive more repeat purchases.

Siemens: B2B Ecommerce Self-service Marketplace

Siemens launched their own Xcelerator Marketplace, a digital platform that brings all of its hardware, software, and services into one streamlined ecommerce experience.

Backed by Einstein AI, Siemens now delivers personalised product bundles based on each customer’s industry and needs, making complex B2B purchases easier and faster without the need for individual sales reps.

Image source: Siemens.

They also launched an AI-powered app that gives field agents detailed job insights before arriving on site, resulting in a 100% improvement in first-time hardware fix rates across 190 global locations.

ReserveBar: Scaling with AI-powered Ecommerce

ReserveBar, a premium alcohol marketplace, needed a more flexible solution to manage over 150,000 products across 3,500 retail partners. 

With 80 to 100 new products added each week, their previous system made it challenging to keep up. Inventory updates lagged, product launches were slow, and the platform couldn’t support personalised merchandising or checkout experiences at scale.

Image source: ReserveBar.

By switching to an ecommerce platform with built-in AI, ReserveBar is now able to use real-time pricing, inventory syncing, and on-demand delivery across multiple partner sites. 

The Benefits of Using AI in Your Ecommerce Software

If your ecommerce software has AI built in, it should be doing more than saving time. It should help you make better decisions, personalise the shopping experience, and grow without extra effort. Here are all the benefits you should expect.

• Personalised recommendations: Show customers products they’re likely to buy, based on past behaviour.
• Automated product tagging: Save time by letting AI categorise new products as they’re added.
• Real-time inventory updates: Keep stock levels and availability accurate across all sales channels.
• Smart pricing: Automatically adjust prices based on demand, inventory, or competitor data.
• Abandoned cart recovery: Trigger emails or messages when someone leaves without checking out.
• Bundled product suggestions: Increase order value by recommending complementary items.
• Revenue forecasting: Predict future sales using AI models trained on your store’s data.

What to Expect from the Future of AI in Ecommerce

In this article, we’ve covered a lot, from what to look for in ecommerce software to how AI helps you sell more and save time. The truth is, it’s hard to get a proper feeling for the platforms on paper; the only way to know what works for your ecommerce business is to try them.

Nearly all the platforms we mentioned offer a free trial or demo. Take a bit of time to test a few, play around with the features, and see how they fit your products, team, and workflow. The right software should make your life easier, not more complicated.

Making It Easy to Sell Online Businesses
Flippa provides owners and investors with the tools and expertise to sell