The 10 Best Software Sales Tools for Your Business

Software for sales can be a game-changer for any salesperson. It helps you keep track of your leads, customers, and deals; automate repetitive tasks; and close more business faster. As someone who’s been in sales for over 10 years, I can attest to the fact that having the right software for sales tools can make all the difference.

That’s why I wanted to put together this list of the best sales software tools out there. Whether you’re just getting started in sales or you’ve been selling for years, these tools will help you close more deals and make more money.

Software for Sales to Help Businesses

Sales software is a type of software that helps businesses manage their sales processes. It can automate various sales-related tasks, such as lead generation, contact management, and prospect tracking. Sales software can also help businesses manage their customer relationships and create targeted marketing campaigns.

The coronavirus outbreak has forced businesses to rapidly adopt more technology, especially in terms of remote work.

If you want to be successful in sales today, you need to have the right digital tools. Efficiency and timing are also important factors to consider.

The more qualified lead you can generate, the more chance you have of closing more deals.

So, how do you juggle all these different tasks that will increase your earning potential?

You will need a sales software tool that can manage relevant information in one place. This will help you keep track of your sales progress and performance.

It can be tough to stay on top of your sales opportunities, but using a good CRM tool can help. Modern tools can also automatically track tasks and events, helping you manage your process.

Generating reports and analyzing data is easy with most of the CRM systems on the market.

These technological advancements have certainly made sales a more competitive field.

The latest trends in sales show that sales professionals are concerned about competition from low-cost providers and creating competitive differentiation.

This holds true for most, if not all, companies, from small businesses to Fortune 500s.

Companies are always looking for ways to improve their sales performance. The top priorities for doing so include communicating value (70%), improving productivity (65%), and increasing business with existing accounts (64%). By using powerful digital tools such as sales-based CRM platforms, companies can more efficiently achieve these goals.

Sales-based CRM platforms can help achieve these goals more efficiently.

Top Sales Priorities of Companies in 2022

  • Give value
  • Increase productivity
  • Improve customer relations
  • Reduce churn
  • Inspire sales reps
  • Beat competitors
  • Focus on sales management
  • Optimize sales process

Salespeople and organizations are now increasingly considering a data-driven approach to identify leads and sales opportunities. This is because automated key workflows and the ability to see relevant data in real-time are now more important than ever.

Nowadays, it is widely acknowledged that sales require more than just intuition.

Sales teams need to keep up with the latest trends and understand how consumers are likely to behave. This allows them to identify the best leads and pursue them effectively. The key changes in sales over the past few years accurately reflect this need.

So, it’s important to use data and analytics to get an accurate picture of your customers.

10 Best Software for Sales Tools 

1. Freshsales

With features like email tracking, lead scoring, and built-in phone, SMS, and live chat, the cloud-based software FreshSales helps your sales reps stay organized, and automates your entire sales process.

From generating leads to the final stages of the sales process, the advanced tools provided by FreshSales can help your sales reps manage sales pipelines, contact databases, and sales funnels more effectively.

Freshsales makes it easy to monitor leads by organizing contacts into categories such as page visits and email activity. This way, you can see what actions customers take while visiting your product website and use that information to close more sales.

Sales teams can use Freshsales to create detailed customer profiles. This provides them with important insights into how to choose the right pitch that addresses the customer’s pain points.

One of the more advanced features of FreshSales is their “Freddy” artificial intelligence, which analyzes your pipeline and projects future revenues.

The software’s custom reports help managers analyze sales performance based on specific details, like how much profit they’re making and how many products they’ve sold.

2. HubSpot Sales

HubSpot Sales is an e-commerce product that can be used to build and automate sales processes. It is beneficial for sales reps as it automates follow-up emails and reminders.

Automating your sales processes can help you save time, and you can also avoid making your prospects feel bored and annoyed with automated emails.

The essential features of this software include custom reports and email integrations, as well as the ability to automate your sales processes. You can try out all these features for free with a 30-day trial.

The benefits of using Hubspot sales include the fact that you can track when your prospects open your emails, click on links, and more.

With HubSpot Sales, you can easily import your contacts and monitor your sales pipeline and reps’ performance with HubSpot CRM integration.

If you’re looking for a sales management solution that is simple and easy to use, the free plan is a great option. However, if you need advanced features, the Pro plan is a great choice and is only $50/user/month.

3. Salesforce

The leading and very popular CRM system, Salesforce, has very powerful automated features.

Sales representatives can use Salesforce CRM to be more efficient in their tasks and identify the most valuable leads to focus their efforts.

The powerful customer relationship management tool has other useful tools such as the Salescloud which can provide real-time customer information to help your sales team be more productive.

Apart from those, it can generate reports that users can use for crucial decision-making.

Salesforce CRM is a powerful tool that can help organizations extend their capabilities. It can connect with other solutions in the Salesforce family, making it an even more valuable asset.

It can integrate with external applications to make it easier for customers to use. It starts at $25/month which gives customers more possibilities.

4. ConnectWise Manage

The all-in-one business management suite, Connectwise, aims to unite all business activities into one platform. It eliminates the hassle of using multiple platforms by integrating various business processes such as project and task tracking, customer relationship management, invoicing, and more.

In addition, it gathers and records all of your information so you can always keep track of how things are going. This is especially helpful in making sure that everything is running as smoothly as possible.

This project management solution offers all the features you need to effectively manage your projects and clients. You can assign tasks, track project progress, and market your business.

The ConnectWise Manage reporting module provides you with valuable insights into the progress and status of your many projects. You can use this data to make informed decisions in real-time, maximizing potential opportunities and minimizing issues.

5. Pipedrive

If you’re looking for an easy way to manage your sales and customer relationships, then check out Pipedrive. It’s one of the top CRM tools out there.

The app is designed to make sales processes more efficient and thus easier to convert potential deals into sales.

Pipedrive’s top features include the ability to create roles and organizational hierarchies, fully customize the app to fit your needs, robust API support, contact history tracking, goal setting, and reporting.

The vendor also offers a great free trial that lets you try out all the key features of the app first. This is a great way to see if the app is right for you before committing to a paid subscription.

What sets apart the CRM and sales process management software, PipeDrive, from other competitors?

You can view the progress of your deals as well as the details of actionable items in the user interface. This way, you can track pending actions in each pipeline and ensure that nothing falls through the cracks.

In addition to being able to generate visuals of your sales, you can also monitor individual and team goals.

Pipedrive easily connects with your favorite email clients, CRM tools, and third-party applications such as MailChimp, Google Maps, Zapier, and Trello so you’ll be able to work smarter and faster.

There is a 30-day trial, and there are three plans to choose from. The silver plan is $10/month billed annually.

6. Zoho CRM

A web-based lead and customer management solution, Zoho CRM helps you keep track of all your contacts and customers.

It also provides several tools to help you automate your sales process, including tools for tracking your sales team’s performance and forecasts.

The Zoho CRM system also offers users the ability to manage their social media accounts and SMS messages from a single platform.

Zoho CRM’s integration with the Zoho productivity suite allows users to connect with any other solution from the vendor.

If you’re considering using Zoho CRM, they offer a free plan that’s perfect for small teams who only need basic CRM features. This is a great solution if you’re just getting started with customer relationship management.

For businesses looking for more powerful tools, or who have larger customer databases, we also offer an $18/month plan, all the way up to $55 for advanced users.

If you’re on the fence about Zoho CRM, why not take advantage of their free trial plan? This way, you can get a closer look at all the features and benefits it has to offer before committing to a paid subscription plan.

7. Salesmate CRM

Salesmate is the perfect software solution for sales teams who want to be constantly connected with customers, leads, and prospects. With Salesmate, you have all the essential tools you need to manage your sales process effectively.

Salesmate’s built-in calling and texting functionalities make it easy to stay in touch with your customers without having to get a separate software.

The Drip Campaign feature allows you to automate messaging through text messages, email, and other means. By eliminating time-consuming, repetitive tasks like these, you can spend more time focusing on building stronger relationships with your customers.

Salesmate CRM is the perfect tool for sales teams who want to track their contacts, deals, sales activities, and conversations. The sales pipeline and activity tracking feature make it easy to keep track of your progress.

Salesmate provides quick access to crucial data and allows agents more time to get to know customers.

8. Sales Creatio

Sales Creatio is the perfect sales automation platform for small to midsize businesses. It helps manage the entire sales cycle, from lead management to invoicing and CRM functionalities. With Sales Creatio, you can boost your sales productivity and make it easier to manage your sales activities.

With a low code platform, you can boost your productivity by managing your sales process more effectively.

Sales Creatio allows you to integrate all your sales channels into a unified platform, enabling you to have an effective collaboration between your sales force and distributors.

Sales Creatio’s collaboration tools help your team work together efficiently and stay on top of their game. The visual team calendar is a great way to plan work schedules, and meetings, and keep track of ongoing tasks and activities.

It has an integrated communications hub where you can communicate with team members and clients, as well as make phone calls, manage emails and get updates on social media.

You can also analyze statistics on your generated leads to gauge their quality.

This tool helps you turn prospects into sales-ready opportunities, making it easier for you to close more deals.

9. Pipeliner

Pipeliner is an effective sales tool that was designed to deliver high engagements with you and your customers.

The interface is intuitive and user-friendly, so you don’t need much training before you can start using it.

The Call Logic Dashboard allows you to easily tweak the software to your preferences.

The app lets you track all stages of your sales funnel, from lead generation to repeat business.

The integrated reporting functionalities of Pipeliner provide users with a comprehensive overview of their business, allowing them to see how their members are performing, make forecasts, and identify growth opportunities. This wealth of data and insight is invaluable for any business looking to stay ahead of the competition.

10. Katana

Katana is cloud-based MRP software that integrates all manufacturing processes in one place. It’s perfect for small- and medium-sized businesses.

You can manage your manufacturing, scheduling, and inventory management processes with one app.

The Katana dashboard provides an easy-to-view overview of orders, processes, and deadlines. This can help you quickly identify opportunities and potential issues.

The platform also has many sales and business software integrations which makes running your store efficient and smooth.

Choosing the Right Sales Software Tools

To select the right sales software for your business, start by understanding your priorities and needs. Your current system might need an extra boost from one of the platforms on the list above.

You may get more benefits from changing your entire workflow and business application, rather than just your email.

To stay ahead of the competition, many businesses are turning to new technology to gain an edge. This means that to succeed, you need to be more efficient and strategic than your competitors.

As consumers become savvier, businesses need to use sales management software that will allow for a seamless process. This will help maintain good relationships with customers.

Advanced tools like intelligent CRMs not only help you hit your targets but optimize your entire sales process. These modern tools utilize features like automation, and cloud-based storage to create an efficient, streamlined process.


If you’re looking for the best software for sales tools to help you make more money, review these 10 best options. No matter what stage of your career you’re in, these tools will help you close more deals and make more money in sales. So what are you waiting for? Start using these sales software tools today and see how much your business can grow!



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