Today’s guest post is by Johannes Selbach, co-founder and CEO of SEOprofiler.
If you’re planning to buy a website on Flippa, you probably want to know how well that website is represented on Google. High rankings on Google for the right keywords can have a major influence on the success of a site.
To make this research easier for you, Flippa has integrated basic SEOprofiler data on the due diligence pages. SEOprofiler is a full-featured SEO suite that offers competitive intelligence tool that enable you to quickly check the rankings, backlinks and ads of any site.
The basic analysis can be done quickly and easily, and, best of all, it’s free.
Let’s get started
To get a quick and free analysis of a website, enter a domain in the following search box and click the ‘Get instant analysis’ button:
The Google rankings of the analyzed website
The first panel shows an overview of the Google rankings of the analyzed website. The ranking information is available form many different local Google versions in the many different countries:
If a website has high rankings for many different keywords, it is likely that it gets a lot of website visitors. Check the keywords for which the website is ranked to make sure that you get the right kind of visitors.
SEOprofiler also displays the number of monthly searches for each keyword. That helps you to get an idea of the number of visitors that the website will get.
The Google AdWords ads of the analyzed website
If a website advertises on Google AdWords, it’s likely that the website represents an active business that is actually making money. The SEOprofiler analysis page shows the ads of the website and the keywords for which the website advertises:
For each keyword for which the website advertises, you get the number of monthly searches and the number of competing ads. That helps you to judge the value of these keywords.
The backlinks of the analyzed website
Backlinks are Google’s most important ranking factor. The more good backlinks a website has, the better the website ranks on Google. Quality is more important than quantity:
SEOprofiler enables you to see the backlinks of a website. As a member, you can also sort the backlinks by topic and you can see if the links are good or not.
The Link Influence Score (LIS) that is displayed at the top of the page is a good indicator of the quality of the backlinks. The higher the LIS of a site, the better the quality of the backlinks.
The next steps
The information above will help you to better judge the quality of a website. When you have purchased a new site, you can use the tools in SEOprofiler to further promote the site. SEOprofiler offers tools for keyword research, web page optimization, link building and link management, competitive intelligence (much more than listed above), ranking checks and regular website audits that make sure that your website gets the best possible rankings on Google and other search engines.
Flippa users can test the full version for $1 here.
About the author: Johannes Selbach is co-founder and CEO of SEOprofiler.