Today’s guest post is by Johannes Selbach, co-founder and CEO of SEOprofiler.

If you’re planning to buy a website on Flippa, you probably want to know how well that website is represented on Google. High rankings on Google for the right keywords can have a major influence on the success of a site.

To make this research easier for you, Flippa has integrated basic SEOprofiler data on the due diligence pages. SEOprofiler is a full-featured SEO suite that offers competitive intelligence tool that enable you to quickly check the rankings, backlinks and ads of any site.

The basic analysis can be done quickly and easily, and, best of all, it’s free.

Let’s get started

To get a quick and free analysis of a website, enter a domain in the following search box and click the ‘Get instant analysis’ button:

In this example, we’ll analyze the website.

The Google rankings of the analyzed website

The first panel shows an overview of the Google rankings of the analyzed website. The ranking information is available form many different local Google versions in the many different countries:

ranking analysis

If a website has high rankings for many different keywords, it is likely that it gets a lot of website visitors. Check the keywords for which the website is ranked to make sure that you get the right kind of visitors.

SEOprofiler also displays the number of monthly searches for each keyword. That helps you to get an idea of the number of visitors that the website will get.

The Google AdWords ads of the analyzed website

If a website advertises on Google AdWords, it’s likely that the website represents an active business that is actually making money. The SEOprofiler analysis page shows the ads of the website and the keywords for which the website advertises:

For each keyword for which the website advertises, you get the number of monthly searches and the number of competing ads. That helps you to judge the value of these keywords.

The backlinks of the analyzed website

Backlinks are Google’s most important ranking factor. The more good backlinks a website has, the better the website ranks on Google. Quality is more important than quantity:

ranking analysis

SEOprofiler enables you to see the backlinks of a website. As a member, you can also sort the backlinks by topic and you can see if the links are good or not.

The Link Influence Score (LIS) that is displayed at the top of the page is a good indicator of the quality of the backlinks. The higher the LIS of a site, the better the quality of the backlinks.

The next steps

The information above will help you to better judge the quality of a website. When you have purchased a new site, you can use the tools in SEOprofiler to further promote the site. SEOprofiler offers tools for keyword research, web page optimization, link building and link management, competitive intelligence (much more than listed above), ranking checks and regular website audits that make sure that your website gets the best possible rankings on Google and other search engines.

Flippa users can test the full version for $1 here.

About the author: Johannes Selbach is co-founder and CEO of SEOprofiler.


Great tool, but does it only analyze And not local search results like, and so on?

If it doesn’t analyze local results it’s not that useful if the website isn’t from the US.

While this looks like a nice tool, I really don’t think it is good for website sellers.

Many sellers, myself included are reluctant to list sites on Flippa lately as there is a rash of people using flippa to “reverse engineer” websites and even go so far as to damage competitors websites. THis tool gives them all of the data they need to do exactly that.

In addition, Most buyers of websites that I am encountering lately have heard so much “mis information” about what is good and what is bad, that the information returned by this tool will only confuse them more.

For new sites this tool is meaningless as there is no data indexed for the site anyway.

My website has a poor seoprofiler in google search.. I did not give them permission to post my page. How do I remove it?

Does your site have a contact page? I’m having a tough time locating it but, I’d like to shoot you an email.

I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it grow over time.

I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get setup? I’m assuming
having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not
100% certain. Any suggestions or advice would be greatly appreciated. Kudos

If you’re looking to start your own personal or business blog, you might be interested in the archives. The easiest way to start a blog is at or

@Mike are you scared of a little competition? Seoprofiler isn’t the only ranking tool available on the web FYI, check out seoMoz, IBP and Raven…most people are already using them to rank sites that they sell on flippa (perhaps even yourself), stop complaining. From the look of things, I don’t think seoprofiler is going anywhere….

I’ve been trying it for a few days now and it looks great!
But the reports look really bad..the pdfs have bad resolution. anyone with the same issue?

Another issue is the ranking reports. Can you guys compare the entire list of keywords with previous dates? like in the analytics report where you can choose a date and then create the pdf report. I searched but could not find a way to do this except look at a single keyword at a time!!!

All kinds of SEO tools are a nice addition to Flippa. But why SEO Profiler which is inaccurate and doesn’t even show one of the main SEO factors – backlinks?! : I’d better change it to smth more valuable like Webmeup or maybe even just OSE.

I have just registered for 1month trial on SEO profiler. Looking at the comments below (last one is 5 months old), I am assuming that Johannes & his team must have enhanced their software to provide better customer experience. Please share your thoughts.

I have an internet marketing service agency and use to use this handy tool to get the job done. Highly recommended for all of SEOs! Greetings from Wahyu Studio

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