Growing Your Solo Empire by Ramon Ray

Grow Your Empire

Why are we here and why are we doing this?

Why do we wake up and decide to build a business?

Perhaps it’s a legacy. Maybe we want to build something bigger than ourselves. Our children come to mind when we think of this question.

When it comes to building a business, Ray strongly believes in asking the following fundamental questions.

What to Ask Yourself Before Building a Business

• Why would anyone want to buy your business?

• Can the buyer plug and play with what you’re offering?

• How tightly is your brand tied with your company?

• Is your name/persona tired to your brand?

• Do you have an A-team in place? It’s important to note that often times buyers won’t need your team. They want infrastructure to scale. It’s important to think about this when building your business.

• Have a star player in place.

• Build for the future and yet act in the present. Pay your taxes, do legal due diligence, and have great customer service. Be clear with who your customer is. 

• Understand your demographic
  • You want to be able to tell your buyer who the ideal customer is
  • Understanding who that customer is is VERY important

• Build relationships with your future buyer
  • Know, like, and trust your buyer
  • Alexander Carter: Ask For More

• Understand what the buyer really wants
  • Do they want your intellectual property? Property?
  • Do they want your customer base? 
  • Be clear on who your customer is

• Understand what you want
  • Don’t let ego get in the way of

For more gems, check out this segment of Own Your Future.

Watch Now

Can’t get enough of Ramon? Check out his events schedule at Smarthustle.com.