Tell us a little about yourself. What’s your background? How did you start the business?
My background is CPG, and I spent 6 yrs at Procter & Gamble. I’ve also co-founded a very successful food brand. When I started taking CBD, I discovered a difference in the ingredients list, and most brands used unnatural ingredients. Digging further, I found that the CBD strain, extraction, and growing methods greatly impacted the individual experience. I realized CBD is a blessing, but currently, it is challenging to know what you’re putting in your body and the kind of impact you’re getting. So, I decided to change that to enable those who need CBD to get pure, U.S-grown CBD with transparency around ingredients, process, and predictability.
As an e-Commerce business, where are your products made?
In the U.S
How have you marketed the product, and where are your customers originating from?
CBD for foodies, our customers, whether they use it for stress, chronic pain, or sleep issues, are very aware to what they consume and usually consume clean and delicious products.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Most of the business is automated. It’s probably 2-3 hrs per day.
What does someone need to do to continue operating the business in its current form?
Grow website traffic either organically or paid.
Can you list a few opportunities for a potential new owner to continue growing the business?
Marketing activities, either partnering with influencers/chefs, continue SEO and start paid ads. Also, continuing offline efforts with a new online distributor we partnered with.
What has been the evolution of this asset since its launch?
Mainly developed chef-designed flavors and gummies, setting up everything to be automated for selling in all channels (wholesale, D2C, subscription)
How does this business make money? What are the current revenue streams?
Through D2C and wholesale, but we never properly launched, so the main asset of this business is a true plug & play business (with inventory that worth $80K)
What’s the reason for selling your business on Flippa?
My other business reached eight figures this year, and unfortunately, I don’t have the capacity to invest any time in Plant Power.