Featured is a really exciting content site that’s all about scary movies and TV shows, answering the immortal question… “where’s the jump?!”
Watch the video below to learn a bit more about the business.
Tell us a little about yourself. What’s your background? How did you start with this project?
I’ve been in the tech industry for over 25 years, in marketing for over 20 years, and digital marketing (SEO and Content Marketing) for 13 years.
I wanted to apply those skills to consumer web publishing, which is an area I hadn’t explored previously.
I came across the Where’s The Jump? website and really liked the site and thought I could make some substantial improvements. So I reached out to the owner and acquired the site.
What I liked about the site was that it helps its audience solve a very real problem. Most of the audience wants to watch scary movies or TV shows, but they want to avoid the jump scare scenes that use cheap tricks like loud noises to suddenly scare them. I’ve gotten some heartwarming emails from regular visitors who told me they have PTSD or heart conditions, and the site has made it possible for them to watch the movies they love.
From a business perspective, another thing that attracted me to the site was that it has truly unique intellectual property (IP). All of the jump scare data on the site is unique. It was collected by the previous site owner, me, or a contributor to the site, and is the exclusive property of the site.
Despite all of these advantages of the site, I wouldn’t have acquired it if I hadn’t thought I could make improvements that would make a big impact.
I saw an opportunity to leverage my various marketing and tech skills to make big improvements in the site and its business, including web design changes, advertising changes, and crowdsourcing the content.With all of this in mind, I decided to make the former owner an offer to acquire the site.
How much of the content is contributed by fans and how much is written by the site owner?
Virtually all of the content is contributed by fans.
Before I acquired the site, most of the content was written by the site’s former owner.
When I acquired the site, I wrote 1 new web page for 1 movie, just to learn more about how content was created for the site.
Then I built a custom SaaS application to allow the site’s own fans to easily contribute new content whenever they watch a scary movie that isn’t already covered by the site.
Since then, the rate at which the site adds new content has skyrocketed as fans contribute more and more new content.
In the last 60 days alone, 45 new web pages have been published, covering jump scare data for as many movies and/or TV seasons.
And thanks to the SaaS app, it typically takes me no more than 2 minutes to review and publish each new content submission once a fan has contributed it.
You mention a SaaS product that was developed specifically for this site… is that something proprietary and part of the sale?
Yes. The SaaS application was developed specifically for Where’s The Jump? and it’s proprietary and a part of the sale.
The SaaS application does the following things:
- Let fans of the site sign up as content contributors
- Let those contributors easily add jump scare data about a movie or a TV series after they’ve watched that movie or TV show
- Let me (or any editor) view and edit a contributor’s jump scare data, and click a button to publish that data as a new web page on the website
- Let me send broadcast emails to all contributors in case they all need to know about something, such as when fans request that we add specific movies
- Let fans of the site sign up for the weekly email newsletter, so they know when new movies come out in theaters or when we’ve published jump scare data for new movies
- Create and send that weekly email newsletter automatically with no manual effort on my part at all
How much time does it take to run the business? What, if anything, is automated?
I probably spend less than 30 minutes per month running the business. Virtually everything is automated. The only tasks that aren’t automated include…
- Updating the Release Dates page for upcoming movie releases (This can be done through the SaaS app, but I spend a little time each month just checking the web for upcoming movies and their release dates)
- Updating WordPress plugins for the site
- Cycling the AWS servers for the SaaS application (basically equivalent to turning it off and then back on again)
- Reviewing and publishing new web pages that contributors enter into the SaaS application (usually takes 1 to 2 minutes per contributed web page)
Pretty much everything else is automated.
Can you list a few opportunities for a potential new owner to continue growing the business?
Someone more experienced with affiliate marketing might find a way to add affiliate links as a new form of monetization. In full disclosure, I tried to do this myself, but was unsuccessful in finding a good way to drive affiliate revenue. But I’m also admittedly inexperienced in affiliate marketing.
I’ve done nothing to improve the SEO of the site, so there are most likely some good opportunities to drive more traffic from existing content with SEO improvements.
I’ve done nothing to attract new content contributors, aside from the links on the site itself. So, although I’ve already accelerated content creation by a lot, it could be accelerated much further if the new owner does any sort of promotion to find more contributors, such as through social media.
I think there’s a huge opportunity to extend the site beyond jump scares for movies and TV into jump scares for video games, too, and possibly other kinds of data in addition to jump scare data, such as when nude scenes happen in movies, TV, or video games. These sorts of expansion strategies could increase traffic by leaps and bounds.