Incredible opportunity to take over a unique website in an evergreen niche – tattooing! This site features a subscription based education platform with hundreds of videos and other materials. They are barely running any advertising and earning over $4,000 each month in profit.
Watch the interview below to learn a bit more about the owner and his business.
Tell us a little about yourself. What’s your background?
I started tattooing when I was a kid. It was illegal where I was living so that drew me into it more as the only people you ever met with tattoos were outsiders or travelers. I joined the Navy at 18 and used that experience to start getting as many tattoos as I could from tattoo artists all around the world, stealing their techniques and trying them out on my shipmates.
Some crazy things happened on a deployment which led to me getting medically discharged and finding a traditional apprenticeship. I continued spending everything I had to travel the world and meet the best artists in the world just to try and get close to the “magic secrets” they held of this underground world. This led to me meeting guys like Horiyoshi, Ed Hary, and many others.
I came back to Hawaii and ended up going to art school. Since I had to be away from the shop to be in the art studio for classes I had to learn how to make money outside of trading my tattoo time for money. This led to me creating shirts, pens, patches, etc and figuring out how to sell them online.
After doing this for some time I helped my friends and fellow artist build and start marketing several different tattoo studios here in the states.
I feel in love with the data and marketing side of things and tattooed my way through business school, earning a marketing degree.
I was teaching friends and apprentices 1:1 in person but with my newfound marketing knowledge I wanted to reach an even broader audience to share the “secrets” I’d learned from the worlds greats! I found a guy, Daybe, here on flipps who had a basic tattoo site that I could use as the foundation for my vision.
How did you put all of the information together for this website after acquiring it? How often, if ever, does the information need to be updated?
At first I was just dumping everything on the site as members asked questions. Then I figured out they needed a framework that would walk them through step by step, just like any other career. So with this idea I revamped everything yet again under the program “Artist Accelerator”.
I mean… I got carried away adding videos… that’s why there are 400 or 500 lessons now! But they’re filmed in HD and will be good for many many years. When I first bought the old site it came with some very old videos from the 90’s when we still sell as bonuses and they have a lot of value.
Likewise, we get great SEO traffic from old blog posts that I haven’t kept up with. If the new owner did decide to write some new ones I’m sure it would help but I don’t think it’s mandatory.
How much time does it take to run the business, who else is needed on the team, and what, if anything, is automated?
It’s been just me… We still get 3-4 leads organically every days and have an email sequence that automatically builds and nurtures the relationship which converts readers into students.
Most of my time was spent making videos and chatting with students. As you can see this was a passion project more than trying to cash it out. It’s just something I wish I would have when I first started out.
Have you ever considered additional monetization methods? Ads? Affiliate sales? Paid newsletter? Different tiers of education?
I average about $150/month on PPC Google ads and that’s all that I run.
I’ve run lead ads with success in the past but only for a week. We’re at the cap of 5,000 subs on our email plan and I was more focused on trying to serve the current batch at the highest level possible vs scaling it.
With ads it will absolutely crush it since it’s already doing more than $5k/month organically.
Likewise this program comes with many mini courses and even a physical book, you could package those into a product ladder with very little effort. Again, I just gave them everything as it was a passion project.
There’s no team. I used some freelancer to make worksheets in the past and a part time blog writer but as you can see haven’t done so this year.
What does someone need to do to continue operating the business in its current form? Do they need to be well versed in tattooing?
I don’t think so. Of course it would help if you want to keep the live community going (to answer their questions), but the previous owner wasn’t a tattoo artist and he did really well with no community.
At the moment there are so many physical tattoo school that are shut down because of lockdown this would be a great way for them or a savvy marketer to partner with them and have a high ranking, known, turn key way to take their business online in a hurry.
What are the biggest opportunities for a new owner? What are the low hanging fruit for continued success?
There’s ~$3,000 monthly recurring revenue from subscriptions and payment plans that, if I were looking to scale, I’d just put money into ads.
Likewise, there are a few mini courses, ebooks, physical book, etc that you can use as self liquidating offers or to build out a product ladder.