Stylishgram is a fantastic leg up into the print-on-demand, drop-shipping, eCommerce industry and as luck would have it, it’s available right now on Flippa! Dedicated to custom engraved gifts, this is a unique business with a fantastic model that has been proven a success over the past couple of years. Take a look at our rundown of the business in this video and hear a bit more from the owner in the questions underneath.
Tell us a little about yourself. What’s your background?
I have been in business for around 6 years so far. Prior to eCommerce, I had a small hardware shop that would fix electronics (laptops, gaming systems, etc) and then resell them. I entered the eCommerce space in 2017 and from there built several stores (some failing and other being successful).
Our current store has been with us since 2018, we started off as a general store testing several products. We eventually found a niche that was really profitable so we converted the store into a niche one.
What sort of ROAS are you getting through your Facebook ads?
Short and sweet: On Facebook our RAOS has been 3x on average so far.
Your financials showcase a huge revenue spike in December, but the profit only sees a moderate lift. Are you running a lot more ads around the holidays or what reflects this dramatic margin change?
During the holidays we do spend more on ads, however since our niche caters more towards gifts, it’s natural for our traffic to go up organically as well. Black Friday and December is when we send a lot of emails to our previous customers. However we do spend lots more on advertising.
How much time does it take to run the business, who else is needed on the team, and what is automated?
We spend about 4-6 hours per week. I have a virtual assistant for customer service emails, chats on facebook, and page moderation. I myself take care of the ads and look for additional products from time to time. This time is also spent talking with my agent who manages the orders.
Can you list a few opportunities for a potential new owner to continue growing the business?
What I would do is start venturing into new ad platforms to test.
Firstly I would go onto Pinterest ads as I’ve researched that people do buy a lot of household things and gifts there as well.
Next, I would like to look for Instagram influencers that can promote the product again (haven’t’ really touched this since 2018).
Thirdly, start doing more giveaways on our social networks (primarily Instagram). Last time we did one, we were able to pull 3,000 comments which helped get us some exposure.
4th, I would start filming some new content for Facebook ads, so start getting more videos for our crystal balls and galaxy projectors (Nebula light & Saturn light primarily). I would then run those on Facebook to appeal to different audiences. One thing I did not do for SEO was try to rank our personalized gift section, we only focused on the crystal balls at the time. I have had a lot more success running Google ads for our personalized gifts and now know which keywords converts. So doing SEO for those keywords and trying to get to first page