Tell us a little about yourself. What’s your background? How did you start the business?

Background in real estate and real estate marketing. Started the business as wanted to build a digital asset (online store).

As an e-Commerce business where are your products made?

We use the dropshipping model. This means we do not hold any stock ourselves. Our suppliers (to who you get access) ship orders directly to the customer. Our suppliers prepay for custom taxes so we can ship to 200 countries worldwide

How have you marketed the product and where are your customers originating from?

Shining Style generates revenue from drop shipping women’s clothing to 200+ countries with the USA, UK, Canada, and Australia being our main markets.

73% of our traffic comes organically/via our 150K social media channels to our website. With the remainder coming from a winning 12.5x ROAS Facebook AD followed by some extra revenue generated via our 5000+ Loyal Affiliate Program

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Our virtual assistants manage all the day-to-day running such as order fulfillment, marketing (social media + content engagement), and customer support. As a result, I spend 1 hour every week paying the virtual assistants as well as monitoring the operations. The virtual assistants are happy to work with the new owner should they require them.

What does someone need to do to continue operating the business in its current form?

Oversee the virtual assistants (VA) tasks each week e.g. emails are done properly, weekly revenue is strong, pay VA’s weekly. Make sure good content is posted on social media to help the monthly growth.

Can you list a few opportunities for a potential new owner to continue growing the business?

Explore paid advertisements – we only spend $5 to $15 a day on FB ADs

 Email marketing 

Build on our already established affiliate marketing program- 5000+ loyal customers who currently promote and share our brand on their platforms

What has been the evolution of this asset since its launch?

Our organic growth is evident as we have gone from 5k visitors a month to 30k visitors monthly within 12 months. This growth has seen us average $25,482 NET PROFIT throughout Q1 of 2021.

How does this business make money? What are the current revenue streams?

150k followers on Instagram & Facebook

15k email list

Multi Revenue Stream – Main channels include: Website, Instagram/Facebook, Email, and our Affiliate program

5000+ Passionate Affiliates – loyal customers who promote the brand on their social media bring in extra revenue for us.

Virtual assistants engage with and post content directly on social media which helps trigger sales. Using a variety of incentives such as being part of our affiliate program 

What marketing channels are most profitable for the business?

Social media (Instagram – lot of customers come organically)

How does the business currently acquire customers and what is your breakdown for marketing costs?

Virtual assistants engage with and post content directly on social media which helps trigger sales. Using a variety of incentives such as being part of our affiliate program. Facebook we have a 12.5x ROAS. our affiliates also spread our brand which helps direct traffic to our website.

How big is your current team? How many people does it take to run this business?

1 person for customer support/emails/ order fulfillment 

1 head of marketing and social media – manages a team of 20

Around 20ish VAs

What’s the reason for selling your business on Flippa?

I would like to use the funds from the sale of my store to fund a new family home.