Featured is a fantastic eCommerce store in the children’s toys, apparel, and accessories niche. Operated out of Australia, they have quickly become a well known outlet for the latest in toys and their 25% return customer rate shows just how loved they are.
Watch the video below to learn a bit more about the business.
Tell us a little about yourself. What’s your background? How did you start with this concept?
As a new Mum, I wanted to create a business that my husband and I could both work in and have the ability to both spend time with our kids as they grew up. We have achieved that. We never missed a school concert or reading session, we have made a reasonable income while only sharing one full time workload between us. It has also shown our kids that if you can dream it you can do it and create something to be proud of.
Would there be an opportunity to run fulfillment through a 3PL or even a dropshipping model to allow sales outside of Australia?
Sure, we currently only sell to Aus/NZ but there is nothing to stop international (I’m just scared of dodgy people) and 3PL for sure, I like the personal service that we can give packing all orders ourselves but financially 3PL makes a lot of sense!
How have you marketed the product and where are your customers originating from?
We rank really well on google, lots of word of mouth referrals, facebook advertising, and Customers that are local to our B&M store.
How much time does it take to run the business, who else is needed on the team, and what is automated?
We have a PT store manager who works 3 days and I work 3 days. We are only really selling the online here so if that were the case I would say to keep it running as it is, you would need maybe a 30 hour week if you’re picking all the orders, answering queries and doing all of the marketing and content.
Can you list a few opportunities for a potential new owner to continue growing the business?
Absolutely. There are probably dozens of great ideas on how to continue growing this business, but a couple that quickly come to mind would be selling into other territories (we’ve been too scared to try this out as we don’t have the experience) and also to start working with influencers within the children’s toy space. That is a massive space with huge room for affiliate sales growth.