Stellar opportunity for anyone looking to pick up a ready to launch consumer packaged goods business and get moving nearly instantly. Well branded, manufactured in the United States, gorgeous website, and initial inventory on hand. This is ready for a serial entrepreneur’s portfolio or as a project for a beginner looking to learn the ins and outs of eCommerce.
Tell us a little about yourself. What’s your background? What led you to want to start a consumer goods business?
I’ve never been interested in ‘normal’ jobs since I can remember. So I’ve always leaned into my interests and tried to monetize them later. This keeps me having fun and staying interested. I have a background in design and e-commerce. I appreciate smooth customer experiences. I’ve had good historical success in these categories and I also see the DTC channel as a big opportunity.
What exactly is the product and where is it currently being manufactured? What is the shelf life? Are there and FDA or similar regulations on this sort of product? Do you have any trademarks on the brand name?
Initial product batch are various high-grade, high integrity essential oils and roll-on blends. But the overall strategy is to expand into various natural and high-integrity consumer products that are approachable and build a brand around those products. FLOURA Family and FLOURA Bath lines for example.
It was important for me that the product is manufactured in the USA with a high integrity supply-chain. The manufacturing partner I chose has industry-leading experience with these types of products, so the DFA regulations are built-in to the product development. This makes it easy to concept, execute and go-to-market very quickly.
The shelf life of the initial products is nearly indefinite. Though, exposure to light and temperatures can cause degradation. My first batch is kept in a cool, dark storage.
There is currently no active trademark but the brand was created with extensive research. My rule is: due diligence up front, but don’t trademark until you have some traction. There’s almost no competition for the name in the market, and certainly no active trademarks or conflicts with the name at all. The brand is ready to be built.
What are the order minimums? Is there an ability for the manufacturer to handle storage and fulfillment (drop-shipping)?
There are no order minimums with my manufacturer. This makes it really easy to test some small batch runs as needed. However, unit-economics are always at play. So larger batches are good for economics. My manufacturer is one of the leading suppliers of natural consumer products in the market.
My manufacturer handles all the pre-product supply-chain 100%. They even handle labeling and packaging for sale. What I’ve set up is a product line that can be shipped to any destination, and distributed as needed from there. Dropshipping included.
Have you run any initial marketing? Do you have email addresses or pixels data from the website?
The business has done zero marketing. It’s basically ready on day 1 to be promoted, advertised and sold. Having some advertising, design and marketing chops myself – I personally had planned to operate this business.. However, I have 2 other businesses that are at later stages that require my attention to scale right now.
Ideally, the right buyer will want to operate a DTC brand that can start competing with all the MLM models out there. I think the MLM models are terrible. An operator of this business can net far more revenue and build a valuable asset.
What would be your first three steps for sales and marketing if you were to run this business on your own rather than sell it?
First, if I lived in a market that has strong demand for this type of product, I’d get it on the shelves everywhere. It looks premium, it is premium, and that’s just an easy way to build a customer base with little risk. The site is built on Shopify which has a nice wholesale channel so everything is managed in one place.
Second, I’d start advertising to get more eyeballs on the products themselves. I’d promote the products within bigger platforms (Amazon, Walmart etc) to simply get my product moving to customers. I’d also run some targeted online ads to get and measure direct stats like Conversion, CAC (customer acquisition cost) and things like AOV (average order value). This info is really fun and interesting in the early stages because it gives you immediate insights on future opportunities.
Third, I’d start expanding the product line-up. One of the reasons I chose my manufacturer is their knowledge and access in the natural consumer products space. There is an entire library of thousands of pre-FDA approved product bases to customize and productize. I’d expand very quickly into natural room sprays, cosmetics, bath products and accessories to get the AOV up and re-target customers with.