Featured Listing: Established Ecommerce Jewelry Business

About the business

As an eCommerce business, where are your products made?

Products are made in China by a trusted, vetted supplier with excellent service. The products are custom designs, with excellent product costs for premium quality.

How have you marketed the product and where are your customers originating from?

The brand was originally started in the motherhood niche where we’ve built a strong customer base and loyal following among new mothers and women aged 25-40 years. The brand was then expanded to other jewelry pieces and themes, providing inspiration for mindfulness, self-compassion, and comfort during difficult times. In addition, we have some bracelets for little girls to encourage empowerment and strength through messages of ‘I Can’ and ‘Brave’, which mothers love to give to their daughters.

The brand has 4 main customer segments:

New mothers purchase for themselves as well as their mom’s friends
Dads/partners purchasing for their wives/partners
Older women – mothers and mother-in-laws purchasing for their daughters and daughter-in-laws
Women purchase gifts for baby showers, birthdays, and Christmas, as well as just caring gifts to support their friends
This business originated as an Australian brand, so most of our customers to date have been in Australia. However, it is a natural extension to launch into North America and beyond, as the product is universally loved by women.

Our customers have been acquired via Facebook / IG Ads, Instagram social media, our email list, and organic direct search. We’ve also done influencer marketing with success. We have a strong word-of-mouth flywheel as women in our target niches love our pieces and what the brand stands for.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

The business can be run by a single owner and could suit someone who wants to operate it at its current level or scale it up. The initial time commitment is around 10-15 hours per week depending on the operational structure. However, it really depends on the ambitions and strategy. The potential for expansion and to take the business to the next level is huge.

What does someone need to do to continue operating the business in its current form?

The day-to-day operation of the business includes social media posts, email marketing, updating creative and managing Facebook Ads, planning promotions, and responding to email inquiries.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

There’s a huge opportunity to grow this business including:

– International expansion
– SEO (I had keyword analysis done and there are some promising opportunities)
– Google ads
– SMS marketing
– Video
– Content marketing
– Influencer marketing (including TikTok)
– Affiliate and ambassador programs
– New niches, theme collections
– New product lines (not just jewelry, could expand to a lifestyle brand with complementary products)
– Wholesale

What has been the evolution of this asset since its launch?

The brand was originally started in the motherhood niche where we’ve built a strong customer base and loyal following among new mothers and women aged 25-40 years. The brand was then expanded to other jewelry pieces and themes, providing inspiration for mindfulness, self-compassion, and comfort during difficult times. In addition, we have some bracelets for little girls to encourage empowerment and strength through messages of ‘I Can’ and ‘Brave’, which mothers love to give to their daughters.

How big is your current team? How many people does it take to run this business?

Can be run by a single person.

What’s the reason for selling your business on Flippa?

Personal reasons.

Get a FREE Valuation for Your Online Business in 5 Minutes
Join over 360,000 subscribers.
Subscribe to our newsletter!

Fill out the form below to receive updates and latest news from us.

Share This Article
Share on linkedin
Share on twitter
Share on facebook
In This Post
Get a FREE Valuation for Your Online Business in 5 Minutes
Join over 360,000 subscribers.
Subscribe to our newsletter!

Fill out the form below to receive updates and latest news from us.

Share This Article
Share on linkedin
Share on twitter
Share on facebook