Featured Listing: eCommerce site in the weight loss niche

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

Graduated from a big business school in France, I decided to launch myself in eCommerce to diversify, and it finally became my main activity because I created a big business very profitable.

As an eCommerce business, where are your products made?

My products are sourced and manufactured in China. I managed to source the factory producing the best quality, which was a long work spread over several months I now have privileged contact with the factory manager, and I never had any problems with him. I also have backup agents in case.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

I have about 10% recurring customers as well as over 17k emails, serviced monthly with promotional offers and contact emails. I have an average conversion rate of 3.5%.

How have you marketed the product and where are your customers originating from?

I market my product on Shopify. My customers come from France, Belgium, Switzerland, Luxembourg (French-speaking countries), and also the USA, Canada, UK, New Zealand, Australia and other (English speaking countries).

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Everything is automated, and I manage everything by myself for the moment. The new owner will only have to manage the after-sales service and the ordering from my supplier, also the updating of the Facebook ads and that’s it. The maximum time is 2 hours per day, 5 days per week maximum.

What does someone need to do to continue operating the business in its current form?

It must perform after-sales service, order placement and updating of Facebook ads (creative provided).

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

He can shift the business to other acquisition channels and develop SEO.

What has been the evolution of this asset since its launch?

In one year I have made 2560% progress.

How does this business make money? What are the current revenue streams?

The company earns money on the sale of products and the margin generated.

What marketing channels are most profitable for the business?

Facebook Ads.

How does the business currently acquire customers and what is your breakdown for marketing costs?

The company acquires customers via Facebook ads, the advertising costs usually do not exceed 1 third of the turnover.

How big is your current team? How many people does it take to run this business?

I am alone at work, everything can be managed by 1 person.

What’s the reason for selling your business on Flippa?

I want to move away from eCommerce and develop my trading business, that’s why I need funds to start.